Josh Rubin

New York

Founder, Editor and Executive Creative Director at Cool Hunting

Founder of @coolhunting with husband @orensten. Photographer, designer, editor, traveler, transcendentalist. Insatiably curious. 🏳️‍🌈

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Articles

Milan Design Week 2025: Fashion Houses

2 weeks ago | coolhunting.com | Mike Tommasiello |Paolo Ferrarini |Evan Orensten |Josh Rubin

Prada, Gucci, Louis Vuitton, Hermés and Loewe flex their takes on artisanship and craftsmanship During Milan Design Week many luxury fashion houses celebrated artisanal heritage and creative experimentation that went well beyond the simple garment. Support from the fashion industry has served as a platform amplifying the narrative of design as a multifaceted discipline.
Interview: Valentino Vettori on Arcadia Earth’s A Vision for Tomorrow

3 weeks ago | coolhunting.com | Paolo Ferrarini |Mike Tommasiello |Josh Rubin |Afrodet Zuri

A four part film for planetariums shares earth’s majesty and creates awareness for some of its challenges Since launching the Arcadia Earth agency in 2019, Valentino Vettori has pushed the boundaries of storytelling at the intersection of art, science, and sustainability.
SXSW 2025: Our Genre-Hopping Playlist From This Year’s Festival

3 weeks ago | coolhunting.com | Paolo Ferrarini |Evan Orensten |Josh Rubin |Afrodet Zuri

If SXSW is a sonic rainbow, we’ve pulled together a playlist to match South by Southwest 2025 took over Austin from 10-15 March, bringing together artists from the local music scene and beyond. Here’s our playlist of performances we caught during the festival’s marathon of sound.
Sol 5 MagSafe Light

3 weeks ago | coolhunting.com | Josh Rubin

Harlowe Sol 5 MagSafe Light $79.00 The SOL5 Bi-Color Mobile Light by Harlowe is a compact, magnetically attachable LED light designed for MagSafe-compatible iPhones.
Outdoor Gear Breaking the Forever Cycle

3 weeks ago | coolhunting.com | Paolo Ferrarini |Josh Rubin |Afrodet Zuri |Basem Wasef

New bans on PFAS push outdoor and apparel brands to innovate beyond toxic waterproofing—ushering in a cleaner, high-performance future As of 1 January 2025, New York State officially banned the sale of new—or previously unused—apparel containing intentionally added perfluoroalkyl and polyfluoroalkyl substances (PFAS). California has implemented a similar restriction.
Milan Design Week 2025: The Theatre of Design

3 weeks ago | coolhunting.com | Evan Orensten |Josh Rubin |Afrodet Zuri |Basem Wasef

Design and theater mixed like never before at this year’s design festival At this year’s Milan Design Week the evolving relationship between design and theater, which we’ve seen in retail and hospitality environments, was present in force for the first time at the festival. From the Salone del Mobile to the thousand plus events of Fuorisalone several installations involved the use of solutions often reserved for the stage.
ASUS's Milan Design Week installation features Ceraluminum

3 weeks ago | coolhunting.com | Evan Orensten |Josh Rubin |Afrodet Zuri |Basem Wasef

An interactive installation by Studio INI showcases the brand’s Ceraluminum technology and craftsmanship ASUS presented Design You Can Feel, an exhibition held in the historic Galleria Meravigli, during Milan Design Week to share the brand’s new Ceraluminum material. Visitors experienced ASUS’s design thinking, creating a meaningful connection between people and technology.
Wotto’s Aikon - COOL HUNTING®

1 month ago | coolhunting.com | Josh Rubin |Afrodet Zuri |Basem Wasef |Rachel King

The new limited edition from Maurice Lacroix features the artist’s work on the dial, case and bracelet It makes perfect sense that British-born, Orange County-living Craig Watkins, known as Wotto, was tapped by Maurice Lacroix, the Swiss watchmaker based in the Canton of Jura and headquartered in Zürich, to create a 1,000-piece limited-edition Aikon.
Interview: Laura Gonzalez, Architect of Printemps NYC

1 month ago | coolhunting.com | Josh Rubin |Afrodet Zuri |Basem Wasef |Rachel King

We sat down to talk about the creative tensions between New York and Paris, the emotional power of design and the quiet luxuries that shape the future of retail When Printemps, the legendary Parisian department store, decided to cross the Atlantic and plant roots in New York City, the task of translating its 150-year legacy into a modern retail experience fell to interior designer Laura Gonzalez.
AirFly Pro 2 - COOL HUNTING®

1 month ago | coolhunting.com | Josh Rubin

Twelve South AirFly Pro 2 $60.00 The AirFly Pro 2 from Twelve South enables a wireless audio experience for travelers and everyday users alike.