Josh Stephenson

17 hours ago | marketingweek.com | Josh Stephenson

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions. By Josh Stephenson 14 May 2025 3:11 pm Audible investing in an AI narration tool which will make more books available to listen to seems, on the face of it, a win for both publishers and consumers.

1 day ago | marketingweek.com | Josh Stephenson

AI: Beyond the Hype. Generative AI has the potential to streamline the way marketers approach segmentation and targeting, but it’s not without its limitations, according to marketers who have been experimenting with its use.

6 days ago | marketingweek.com | Josh Stephenson

Pernod Ricard’s global vice-president of marketing for gins believes it’s important brands “evolve at the same pace” as their consumer rather than changing creative every other year. By Josh Stephenson 9 May 2025 6:43 am The value of consistency is often underrated, with many brands launching a new platform every other year as they look to engage or re-engage consumers.

1 week ago | marketingweek.com | Josh Stephenson

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions. By Josh Stephenson 7 May 2025 2:55 pm Standing out on social media platforms is a struggle. None more so than TikTok, where success has seen marketers flood to the platform in the hopes of engaging with younger audiences.

1 week ago | marketingweek.com | Josh Stephenson

In the first of our new State of Academia series, we ask how useful are marketing degrees in preparing students for the realities of the role? By Josh Stephenson 7 May 2025 7:00 am There’s a lot to get your head around if you want to be a successful marketer, so it’s no surprise gaining a marketing qualification is seen as a useful route into the industry.