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3 weeks ago | 
marketingweek.com | Josh Stephenson
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions. By Josh Stephenson 4 Jun 2025 2:33 pm Nintendo’s follow-up to its monstrously successful Nintendo Switch console hits store shelves tomorrow (5 June) – but would you know it?
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4 weeks ago | 
marketingweek.com | Josh Stephenson
Following roles at P&G, Xbox and Amazon Prime, Typeface CMO Jason Ing has learnt a lot about running marketing in brands at the forefront of culture. By Josh Stephenson 30 May 2025 7:00 am Jason Ing has had a habit over the course of his 20-year career of finding himself at the forefront of culture.
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1 month ago | 
marketingweek.com | Josh Stephenson
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions. By Josh Stephenson 28 May 2025 2:09 pm Tesla’s struggles in Europe continued in April, as the manufacturer sold just 7,261 vehicles across the European Union and the UK, a 49% year-on-year decline.
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1 month ago | 
marketingweek.com | Josh Stephenson
Gather a bunch of marketers in a room, ask them to distill the profession down to its core fundamentals and it won’t be long until someone mentions the 4Ps of marketing. When it comes down to it a marketer will always be defined by those four things: promotion, product, price and place. Except are they really? Marketing Week’s exclusive 2025 Career & Salary Survey found most marketers hold very little sway over the 4Ps at all.
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1 month ago | 
marketingweek.com | Josh Stephenson
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions. By Josh Stephenson 21 May 2025 2:43 pm Google is tackling the threat of ChatGPT and Perplexity head on with the addition of an AI chatbot option to its search offering.
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1 month ago | 
marketingweek.com | Josh Stephenson
Lipton is looking to “ignite the tea category” with the launch of its new global brand platform ‘Tea Changes Everything’. The iced tea brand – a co-venture between PepsiCo and Unilever – has put its biggest brand investment in a decade behind the platform, which its global CMO April Adams-Redmond says totals “hundreds of millions” over the next two years and is “distinctive, ownable and memorable”.
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1 month ago | 
marketingweek.com | Josh Stephenson
Sweaty Betty’s CMO Kerry Williams says marketers must be personally invested when working for a purpose-led brand to ensure the connection is authentic. By Josh Stephenson 15 May 2025 5:32 pm Creative inclusion is a challenging area for any marketing team to navigate. Many brands want to foster a more inclusive and welcoming environment but perhaps struggle to change the culture they have inherited.
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1 month ago | 
marketingweek.com | Josh Stephenson
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions. By Josh Stephenson 14 May 2025 3:11 pm Audible investing in an AI narration tool which will make more books available to listen to seems, on the face of it, a win for both publishers and consumers.
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1 month ago | 
marketingweek.com | Josh Stephenson
AI: Beyond the Hype. Generative AI has the potential to streamline the way marketers approach segmentation and targeting, but it’s not without its limitations, according to marketers who have been experimenting with its use.
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1 month ago | 
marketingweek.com | Josh Stephenson
Pernod Ricard’s global vice-president of marketing for gins believes it’s important brands “evolve at the same pace” as their consumer rather than changing creative every other year. By Josh Stephenson 9 May 2025 6:43 am The value of consistency is often underrated, with many brands launching a new platform every other year as they look to engage or re-engage consumers.
