Josh Stephenson

1 week ago | marketingweek.com | Josh Stephenson

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions. By Josh Stephenson 28 May 2025 2:09 pm Tesla’s struggles in Europe continued in April, as the manufacturer sold just 7,261 vehicles across the European Union and the UK, a 49% year-on-year decline.

2 weeks ago | marketingweek.com | Josh Stephenson

Gather a bunch of marketers in a room, ask them to distill the profession down to its core fundamentals and it won’t be long until someone mentions the 4Ps of marketing. When it comes down to it a marketer will always be defined by those four things: promotion, product, price and place. Except are they really? Marketing Week’s exclusive 2025 Career & Salary Survey found most marketers hold very little sway over the 4Ps at all.

2 weeks ago | marketingweek.com | Josh Stephenson

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions. By Josh Stephenson 21 May 2025 2:43 pm Google is tackling the threat of ChatGPT and Perplexity head on with the addition of an AI chatbot option to its search offering.

2 weeks ago | marketingweek.com | Josh Stephenson

Lipton is looking to “ignite the tea category” with the launch of its new global brand platform ‘Tea Changes Everything’. The iced tea brand – a co-venture between PepsiCo and Unilever – has put its biggest brand investment in a decade behind the platform, which its global CMO April Adams-Redmond says totals “hundreds of millions” over the next two years and is “distinctive, ownable and memorable”.

3 weeks ago | marketingweek.com | Josh Stephenson

Sweaty Betty’s CMO Kerry Williams says marketers must be personally invested when working for a purpose-led brand to ensure the connection is authentic. By Josh Stephenson 15 May 2025 5:32 pm Creative inclusion is a challenging area for any marketing team to navigate. Many brands want to foster a more inclusive and welcoming environment but perhaps struggle to change the culture they have inherited.