Joy Keller

Asheville

Director, Athletech Studio at Athletech News

I'm a classically-trained journalist as well as an editor, copywriter, digital marketer, AI and UX enthusiast, new media consultant and seeker of "next."

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Articles

Tariff Cloud Darkens U.S. Sporting‑Goods Industry After Rare GDP Beat

1 week ago | athletechnews.com | Joy Keller

A wave of tariff increases slated for the summer threatens to blunt momentum in the $120-billion sporting-goods business, even as the industry posted a 2.9% sales gain in 2024 — topping U.S. GDP growth of 2.8% for only the fourth time in 15 years.
Spa Spending Shows Early Cracks After Solid Q1; Signals for Fitness Operators

1 week ago | athletechnews.com | Joy Keller

Card-spend, hotel-spa and franchise data hint at a mild mid-year taper, giving gyms time to beef up retail margins and tighten labor costs U.S. spas, often the canary in the discretionary-spend coal mine, logged modest sales gains in the first quarter, but fresh transaction data point to a budding slowdown that gym and studio owners can’t afford to ignore.
BeaverFit Rolls Out Redesigned Shred Shed With Lighter Frame & Modular Rigging

1 week ago | athletechnews.com | Joy Keller

BeaverFit, the Reno-based maker of outdoor training rigs and storage solutions, has launched a revamped Shred Shed that trims weight by 30%, reduces raw-material use by 40% and adds new modular rigging on up to four sides.
Technogym’s AI Ecosystem Transforms Gyms Into Healthspan Labs

3 weeks ago | athletechnews.com | Joy Keller

From the company that has elevated fitness, wellness and technology into an art form comes not just a product or a platform, but a new operating system for human performance. Technogym — long revered as the global benchmark for intelligent training solutions — is no longer just shaping the future of movement. It’s shaping the future of health itself.
Researchers Unveil ‘Data-Sparse’ Model for Personalized Nutrition

1 month ago | athletechnews.com | Joy Keller

A new study out of Stevens Institute of Technology may reshape the way fitness professionals approach nutrition guidance for clients managing blood sugar, metabolic conditions and weight. The research, published in the Journal of Diabetes Science and Technology, introduces a novel “data-sparse” model that predicts individual glycemic responses to foods — without requiring blood samples, microbiome analysis or continuous glucose monitoring.
Not Just a Tool - a Teammate: Mindbody’s AI Assistant Goes Beyond Support

1 month ago | athletechnews.com | Joy Keller

At 3 a.m. when a fitness studio owner is finalizing the next day’s schedule, or during the Sunday rush when a spa manager needs to troubleshoot booking issues, help has traditionally been out of reach. Time is as precious as client satisfaction, and studio owners and wellness entrepreneurs face relentless demands — juggling software hiccups, onboarding hurdles and numerous bottlenecks in operations while also trying to grow their businesses.
Peak Performance Starts with Recovery: 8 Must-Have Products

1 month ago | athletechnews.com | Joy Keller

Recovery isn’t just about taking a break — it’s about actively supporting the body and mind with science-backed tools that enhance healing, performance and overall wellness. Whether you’re an athlete pushing limits, a fitness professional optimizing results, or someone simply seeking better recovery solutions, incorporating the right therapies and well-being technologies can make all the difference.
The Cost of Keeping Members: Why Retention Matters More Than Ever

1 month ago | athletechnews.com | Joy Keller

Attracting new gym members is just the beginning — keeping them engaged and committed is the real challenge. While the industry continues its upward momentum, member retention remains a very real and pressing concern. Understanding what motivates people to stay, what causes them to drop off, and how strategic engagement can drive long-term loyalty is critical for success.
Balanced Body Debuts Business of Pilates Playbook for Fitness Operators

1 month ago | athletechnews.com | Joy Keller

Spurred by Pilates’ accelerating global demand and consumer interest in low-impact, core-focused workouts, Balanced Body, known internationally for its Pilates equipment and education, has introduced the Business of Pilates Playbook. This free guide aims to help gyms, studios and clubs incorporate reformer Pilates programs into their fitness offerings by providing a clear roadmap to unlock additional revenue streams, foster community and enhance member engagement.
Hydration Over Squats? Fitness Pros Bet on Data-Driven Daily Awareness Tool

1 month ago | athletechnews.com | Joy Keller

Two fitness industry veterans, Ian O’Dwyer of Feel SOMA and Richard Boyd of Collaborative Fitness — known for industry leading concepts such as PT on the Net and PTA Global — have teamed up to introduce a “global tool” aimed at enhancing wellness, strength and longevity. Their collaboration has enlisted the support of body composition company InBody, app developers Demotu and the International Fitness Academy, based in South East Queensland, Australia.