Joy Keller

Asheville

Director, Athletech Studio at Athletech News

I'm a classically-trained journalist as well as an editor, copywriter, digital marketer, AI and UX enthusiast, new media consultant and seeker of "next."

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Articles

Italy Flexes its Global Fitness Muscle

1 week ago | athletechnews.com | Joy Keller

The Rimini Expo Centre was packed wall-to-wall with the global fitness industry in motion. The 19th edition of RiminiWellness delivered its signature mix of training, technology and trend-spotting, drawing thousands of professionals, enthusiasts and brands. Yes, the crowd-pleasers were back: Hyrox and the Italian Showdown kept the energy high with nonstop competition.
RiminiWellness Blends Competition & Commerce

1 week ago | athletechnews.com | Joy Keller

If day one at RiminiWellness introduced the 19th edition as a full-body immersion into fitness, wellness and innovation, day two was the adrenaline spike. The Rimini Expo Centre swelled with athletes, operators and consumers, many drawn to the event’s mix of competition, community and commercial opportunity. From inclusive fitness competitions to exclusive franchising insights, the programming highlighted RiminiWellness’ ability to cater to both performance and profit.
RiminiWellness 2025: A Living, Breathing Wellness Carnival

1 week ago | athletechnews.com | Joy Keller

RiminiWellness 2025 launched its 19th edition in full force today, transforming the seaside city of Rimini into a sprawling celebration of fitness, innovation and human potential. With its signature fusion of trade expo and live consumer experience, day one made it clear that this isn’t just another wellness event — it’s where the next evolution of the industry takes root.
SH1FT Fitness Launches Cost-Free Certification Program

3 weeks ago | athletechnews.com | Joy Keller

SH1FT Fitness has introduced SkillSync, a program that offers certified group fitness instructors free certification across its six workout formats. The initiative is intended to reduce financial barriers for instructors and help clubs expand programming without added expenses. Through SkillSync, instructors can submit proof of their existing certifications and receive immediate SH1FT certification in HIIT, strength, mind-body, combat, step, and indoor cycling formats.
Tariff Cloud Darkens U.S. Sporting‑Goods Industry After Rare GDP Beat

1 month ago | athletechnews.com | Joy Keller

A wave of tariff increases slated for the summer threatens to blunt momentum in the $120-billion sporting-goods business, even as the industry posted a 2.9% sales gain in 2024 — topping U.S. GDP growth of 2.8% for only the fourth time in 15 years.
Spa Spending Shows Early Cracks After Solid Q1; Signals for Fitness Operators

1 month ago | athletechnews.com | Joy Keller

Card-spend, hotel-spa and franchise data hint at a mild mid-year taper, giving gyms time to beef up retail margins and tighten labor costs U.S. spas, often the canary in the discretionary-spend coal mine, logged modest sales gains in the first quarter, but fresh transaction data point to a budding slowdown that gym and studio owners can’t afford to ignore.
BeaverFit Rolls Out Redesigned Shred Shed With Lighter Frame & Modular Rigging

1 month ago | athletechnews.com | Joy Keller

BeaverFit, the Reno-based maker of outdoor training rigs and storage solutions, has launched a revamped Shred Shed that trims weight by 30%, reduces raw-material use by 40% and adds new modular rigging on up to four sides.
Technogym’s AI Ecosystem Transforms Gyms Into Healthspan Labs

1 month ago | athletechnews.com | Joy Keller

From the company that has elevated fitness, wellness and technology into an art form comes not just a product or a platform, but a new operating system for human performance. Technogym — long revered as the global benchmark for intelligent training solutions — is no longer just shaping the future of movement. It’s shaping the future of health itself.
Researchers Unveil ‘Data-Sparse’ Model for Personalized Nutrition

1 month ago | athletechnews.com | Joy Keller

A new study out of Stevens Institute of Technology may reshape the way fitness professionals approach nutrition guidance for clients managing blood sugar, metabolic conditions and weight. The research, published in the Journal of Diabetes Science and Technology, introduces a novel “data-sparse” model that predicts individual glycemic responses to foods — without requiring blood samples, microbiome analysis or continuous glucose monitoring.
Not Just a Tool - a Teammate: Mindbody’s AI Assistant Goes Beyond Support

2 months ago | athletechnews.com | Joy Keller

At 3 a.m. when a fitness studio owner is finalizing the next day’s schedule, or during the Sunday rush when a spa manager needs to troubleshoot booking issues, help has traditionally been out of reach. Time is as precious as client satisfaction, and studio owners and wellness entrepreneurs face relentless demands — juggling software hiccups, onboarding hurdles and numerous bottlenecks in operations while also trying to grow their businesses.