
Joy Keller
Director, Athletech Studio at Athletech News
I'm a classically-trained journalist as well as an editor, copywriter, digital marketer, AI and UX enthusiast, new media consultant and seeker of "next."
Articles
-
1 week ago |
athletechnews.com | Joy Keller
A new study out of Stevens Institute of Technology may reshape the way fitness professionals approach nutrition guidance for clients managing blood sugar, metabolic conditions and weight. The research, published in the Journal of Diabetes Science and Technology, introduces a novel “data-sparse” model that predicts individual glycemic responses to foods — without requiring blood samples, microbiome analysis or continuous glucose monitoring.
-
2 weeks ago |
athletechnews.com | Joy Keller
At 3 a.m. when a fitness studio owner is finalizing the next day’s schedule, or during the Sunday rush when a spa manager needs to troubleshoot booking issues, help has traditionally been out of reach. Time is as precious as client satisfaction, and studio owners and wellness entrepreneurs face relentless demands — juggling software hiccups, onboarding hurdles and numerous bottlenecks in operations while also trying to grow their businesses.
-
2 weeks ago |
athletechnews.com | Joy Keller
Recovery isn’t just about taking a break — it’s about actively supporting the body and mind with science-backed tools that enhance healing, performance and overall wellness. Whether you’re an athlete pushing limits, a fitness professional optimizing results, or someone simply seeking better recovery solutions, incorporating the right therapies and well-being technologies can make all the difference.
-
4 weeks ago |
athletechnews.com | Joy Keller
Attracting new gym members is just the beginning — keeping them engaged and committed is the real challenge. While the industry continues its upward momentum, member retention remains a very real and pressing concern. Understanding what motivates people to stay, what causes them to drop off, and how strategic engagement can drive long-term loyalty is critical for success.
-
4 weeks ago |
athletechnews.com | Joy Keller
Spurred by Pilates’ accelerating global demand and consumer interest in low-impact, core-focused workouts, Balanced Body, known internationally for its Pilates equipment and education, has introduced the Business of Pilates Playbook. This free guide aims to help gyms, studios and clubs incorporate reformer Pilates programs into their fitness offerings by providing a clear roadmap to unlock additional revenue streams, foster community and enhance member engagement.
Try JournoFinder For Free
Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.
Start Your 7-Day Free Trial →X (formerly Twitter)
- Followers
- 57
- Tweets
- 526
- DMs Open
- No