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1 week ago | 
eventmarketer.com | Juanita Chavarro Arias
Uber’s fifth annual Go-Get global product event announced new features coming to the rideshare and delivery platform that had users buzzing, including shared autonomous rides, price-lock passes and budgeting tools.
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1 week ago | 
eventmarketer.com | Juanita Chavarro Arias
Last summer, the mobile tour vehicle of choice was the school bus. This year, PepsiCo is making the case for the armored truck with its Bottle Lotto activation, hitting MLB stadiums, concerts, casinos and tourist attractions from Las Vegas to Orlando.
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1 week ago | 
eventmarketer.com | Juanita Chavarro Arias
Event Marketer’s 2025 B-to-B Dream has been unveiled. Each month, we’re sitting down with one of our all-stars to talk trends, best practices and all things uniquely b-to-b. Adele Bencsik, Director-Trade Marketing & Sales Operations, Red Bull CanadaAdele Bencsik is “someone who’s always up for a challenge,” and in her career, she’s dedicated herself to learning the business inside out, making connections and exceeding expectations.
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2 weeks ago | 
eventmarketer.com | Juanita Chavarro Arias
A trend rising among several dating apps of late is taking meetups offline by hosting in-person events for users to connect outside of the endless digital swirl of swipes, likes and chats that often go nowhere. So when Yuzu, Match Group’s new dating and social app for the Asian community, launched in January 2024, Cindy Lim, Yuzu’s head of brand, jumped right into an event strategy to drive brand awareness and app downloads.
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3 weeks ago | 
eventmarketer.com | Juanita Chavarro Arias
Weddings at City Hall in New York City are often intimate and without pricey flourishes, but Pinterest saw an engagement opportunity there by adding special touches to couples’ daytime nuptials during a pop-up outside on April 30. The brand covered their marriage license fees and gifted them free bouquets by Sprig & Social, a champagne toast at Champers Social Club, and custom wedding portraits by photographers Jenn Goz and Deirdre Alston.
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3 weeks ago | 
eventmarketer.com | Juanita Chavarro Arias
SheaMoisture took a leap when it hosted its first-ever international brand trip in Montego Bay, Jamaica. The beauty brand whisked away 13 influencers, community leaders and media members to a resort in March for three days of product exploration, live demos, styling sessions and cultural experiences to celebrate the launch of SheaMoisture’s Kalahari Melon Curl Stretch Collection.
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4 weeks ago | 
247news.co.in | Juanita Chavarro Arias
How the Eventdex AI Event Assistant is Reshaping Event Engagement in 2025In 2025, the AI event assistant will be more than just another tool. It will become the backbone of truly interactive, personalized event experiences. Attendees no longer want to tap through outdated menus or chase down staff for basic information. They expect real-time, friendly help, right from directions to schedules to last-minute changes. That’s exactly what a smart event assistant provides.
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1 month ago | 
eventmarketer.com | Juanita Chavarro Arias
The Formula 1 Crypto.com Miami Grand Prix took the city by storm last weekend, as fans braved heavy rain to watch their favorite drivers race around the Miami International Autodrome circuit at the Hard Rock Stadium complex, May 2-4.
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1 month ago | 
eventmarketer.com | Juanita Chavarro Arias
Following two pop-filled weekends of Coachella, it was country music’s time to shine at Stagecoach 2025, held April 25-27 in Indio, CA. Western culture permeated The Empire Polo Club, as festivalgoers showed up in fashionable cowboy hats and boots, colorful bandanas, and shiny belt buckles to catch their favorite artists perform at stages spread across the desert setting.
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1 month ago | 
eventmarketer.com | Juanita Chavarro Arias
Event Marketer’s 2025 B-to-B Dream has been unveiled. Each month, we’re sitting down with one of our all-stars to talk trends, best practices and all things uniquely b-to-b. Pedro Chira, Director-Global Field Marketing, CircleHow do you create IRL events in a digital industry? That’s the question that keeps things exciting for Pedro Chira, director-global field marketing at Circle, a global financial technology firm in the crypto space.
