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1 week ago | 
eventmarketer.com | Juanita Chavarro Arias
Back-to-school season usually kicks off in mid-July, but Urban Outfitters is getting an early start, like really early. The brand launched its UO Haul back-to-campus campaign in May, before some schools around the country even let out for the summer. “We have a 365, ongoing platform for consumer insights. Our customers said, ‘My back-to-school season starts in May,’ and I was shocked,” says Cyntia Leo, head of brand marketing and communications at Urban Outfitters.
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2 weeks ago | 
eventmarketer.com | Juanita Chavarro Arias
Raves aren’t only taking place at underground clubs anymore. They’re taking over unconventional venues, like coffee shops, restaurants, museums, book stores and convention centers, and being hosted in broad daylight. Gone are the lasers, smoke machines and flashing lights; attendees are grooving to dj beats in their sunnies while surrounded by bubbles, parasols, fans and sampling stations serving up pastries and nonalcoholic beverages.
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4 weeks ago | 
eventmarketer.com | Juanita Chavarro Arias
Uber’s fifth annual Go-Get global product event announced new features coming to the rideshare and delivery platform that had users buzzing, including shared autonomous rides, price-lock passes and budgeting tools.
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4 weeks ago | 
eventmarketer.com | Juanita Chavarro Arias
Last summer, the mobile tour vehicle of choice was the school bus. This year, PepsiCo is making the case for the armored truck with its Bottle Lotto activation, hitting MLB stadiums, concerts, casinos and tourist attractions from Las Vegas to Orlando.
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1 month ago | 
eventmarketer.com | Juanita Chavarro Arias
Event Marketer’s 2025 B-to-B Dream has been unveiled. Each month, we’re sitting down with one of our all-stars to talk trends, best practices and all things uniquely b-to-b. Adele Bencsik, Director-Trade Marketing & Sales Operations, Red Bull CanadaAdele Bencsik is “someone who’s always up for a challenge,” and in her career, she’s dedicated herself to learning the business inside out, making connections and exceeding expectations.
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1 month ago | 
eventmarketer.com | Juanita Chavarro Arias
A trend rising among several dating apps of late is taking meetups offline by hosting in-person events for users to connect outside of the endless digital swirl of swipes, likes and chats that often go nowhere. So when Yuzu, Match Group’s new dating and social app for the Asian community, launched in January 2024, Cindy Lim, Yuzu’s head of brand, jumped right into an event strategy to drive brand awareness and app downloads.
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1 month ago | 
eventmarketer.com | Juanita Chavarro Arias
Weddings at City Hall in New York City are often intimate and without pricey flourishes, but Pinterest saw an engagement opportunity there by adding special touches to couples’ daytime nuptials during a pop-up outside on April 30. The brand covered their marriage license fees and gifted them free bouquets by Sprig & Social, a champagne toast at Champers Social Club, and custom wedding portraits by photographers Jenn Goz and Deirdre Alston.
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1 month ago | 
eventmarketer.com | Juanita Chavarro Arias
SheaMoisture took a leap when it hosted its first-ever international brand trip in Montego Bay, Jamaica. The beauty brand whisked away 13 influencers, community leaders and media members to a resort in March for three days of product exploration, live demos, styling sessions and cultural experiences to celebrate the launch of SheaMoisture’s Kalahari Melon Curl Stretch Collection.
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1 month ago | 
247news.co.in | Juanita Chavarro Arias
How the Eventdex AI Event Assistant is Reshaping Event Engagement in 2025In 2025, the AI event assistant will be more than just another tool. It will become the backbone of truly interactive, personalized event experiences. Attendees no longer want to tap through outdated menus or chase down staff for basic information. They expect real-time, friendly help, right from directions to schedules to last-minute changes. That’s exactly what a smart event assistant provides.
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1 month ago | 
eventmarketer.com | Juanita Chavarro Arias
The Formula 1 Crypto.com Miami Grand Prix took the city by storm last weekend, as fans braved heavy rain to watch their favorite drivers race around the Miami International Autodrome circuit at the Hard Rock Stadium complex, May 2-4.
