Julia Waldow

RT @m_podolsky: More shoppers are calling out tariffs in reviews across retail, auto, and electronics. It’s a real-time signal of shifting…

RT @modernretail: Thanks to social media, emails from brands and news articles, consumers are getting a crash course on how tariffs are aff…

RT @modernretail: More fashion companies are publishing Substack newsletters filled with styling tips, how-to videos and long-form essays.…

RT @MillerZell: The brands-to-Substack pipeline shows no signs of slowing down, especially for the apparel sector. Per @juliawaldow for @mo…

🩳 🏃 @UrbanOutfitters is pulling "a number of different levers" when it comes to marketing this year, including joining forces with @Nike. Also on the agenda are creator partnerships and a presence on platforms like @Reddit and @Pinterest. More here: https://t.co/ewoWwjhRL3

Footwear brand #Keen is ~quite keen~ to up its U.S. manufacturing footprint amid the ongoing trade war. In fact, next month, the Oregon-based brand will open a new, bigger factory in Kentucky that will replace its current factory in Portland. More here: https://t.co/fOFvAuIFoW

RT @modernretail: Ten months after its relaunch, Limited Too is looking to partner with contemporary brands to stay up-to-date with trends,…

👕 Nearly a year after its relaunch, millennial staple Limited Too is looking to partner with brands to stay on top of trends & reach new customers. Its first collab rolls out today: a T-shirt with coconut water brand @VitaCoco. 🥥https://t.co/5o63zVSI5O

👟#Skechers has gained a following for selling low-priced sneakers. Now, the brand is the object of footwear industry's most expensive deal to date. Here's how it became a sought-after acquisition target -- even during a global trade war. @modernretail https://t.co/A5FpKPFosG

RT @modernretail: Modern Retail+ members can join virtually TOMORROW for Modern Retail+ Presents: The Retail Debrief — where our editorial…

Yesterday, @Poshmarkapp rolled out a policy prohibiting the “excessive” deleting & relisting of items. But many sellers find the rules confusing, as Poshmark doesn't define what constitutes "excessive." Some have already been suspended & are now appealing: https://t.co/fYyZu7EvIa

RT @Tinuiti: "We did expect @SHEIN_Official to continue to fade in the auctions, and they did indeed finally shut ads off," said Tinuiti's…

Scoop: #Shein appears to have cut its Google Shopping ad spend to zero in the U.S., per data from @Tinuiti. The news comes two weeks after Temu’s share on the channel cratered to zero, & hours after Shein hiked prices on all kinds of goods for U.S. buyers. https://t.co/w2SOzZCXZM

RT @CaddyMarketing: Not a bad strategy. How brands are perfecting the art of the "tariff email," including "skipping the corporate-speak,"…

📢 In emails to customers, brands are getting candid about the effects of #tariffs. It's not an easy task. Founders & CEOs told me they want to be honest with shoppers, but they don’t know how long tariffs will last, or when terms may change. Full story: https://t.co/NQFYShgeNH

RT @MillerZell: Data shared with @modernretail shows that customers are rushing to secure goods in both discretionary and non-discretionary…

.@AEO has developed its own affiliate program to boost sales and connect with brand fans. CMO Craig Brommers told me the network is “an opportunity to scale" as the brand looks to "the next phase" in influencers/creators. https://t.co/mTLbbyPsG5