Julia Waldow
Reporter at Modern Retail
Cross-platform journalist 📺 ✍🏻 Now: @Digiday's @modernretail. Past: @CNN, @CNNI, @KCET. Searching for the world’s best chocolate chip cookie. 🍪 She/her.
Articles
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2 weeks ago |
modernretail.co | Julia Waldow
TikTok’s future in the U.S. is still up in the air, thanks to a postponed federal ban — but one of its earliest brand partners isn’t pessimistic about the path forward. Beauty-tech brand The Beachwaver Co. was one of the first companies to sell on TikTok Shop, where it sold more than 1.1 million units in just one year. The experience “has been a blast,” COO and co-founder Erin Potempa-Wall said at the Modern Retail Marketing Summit on Wednesday.
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2 weeks ago |
modernretail.co | Julia Waldow
Welcome to Modern Retail’s Marketing Week, coinciding with the Modern Retail Marketing Summit in New Orleans. In daily features, we’ll be breaking down influential brands’ 2025 marketing playbooks. Plus, follow along for stories on leading brands’ marketing strategies and valuable takeaways from Summit discussions. Japanese fashion brand Uniqlo is known for its durable, affordable basics: everything from white T-shirts to grey zip-up jackets to blue jeans.
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2 weeks ago |
modernretail.co | Julia Waldow
The day after U.S. President Donald Trump unveiled the terms of his so-called “reciprocal tariffs,” the nation’s biggest footwear trade organization held an emergency meeting. The Footwear Distributors and Retailers of America counts more than 500 brands and retailers among its members. Normally, its weekly Tuesday meetings have some 225 people on the call. On Thursday, April 3, that number was 700, Modern Retail has learned.
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2 weeks ago |
modernretail.co | Julia Waldow
PetSmart says it’s reaping the rewards of its redesigned loyalty program, thanks in part to artificial intelligence. PetSmart, which relaunched its member program, Treat Rewards, one year ago, is using AI to tailor deals to customers based on their past purchases and shopping habits. It’s also relying on machine learning to figure out the best time to send an email or a coupon, as well as the best order in which to send multiple deals.
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3 weeks ago |
modernretail.co | Julia Waldow
AliExpress — a global online marketplace under China’s Alibaba Group — is rolling out new programming and tools to woo more U.S. merchants. On April 3, AliExpress will hold an “AI-Powered E-Commerce Seller Summit” in Los Angeles. The one-day event, which so far has some 300 RSVPs, includes executive keynote sessions and panel discussions about using artificial intelligence and processing global payments.
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Finnish design house @marimekkousa is sticking to its core aesthetic — oversized florals, splashy stripes & bold prints — as it approaches its 75th year. But the brand is also trying new tactics, especially in digital, to “scale up,” its CEO told me. New: https://t.co/YGvbhhsvIn
🍐 🍿 Harry & David, the gourmet food company known for its Royal Riviera pears and Moose Munch popcorn, is ramping up its physical retail presence five years after the pandemic prompted it to shutter nearly all of its stores. More here: https://t.co/i00LGZThTZ
RT @MillerZell: Some 99% of footwear sold in the U.S. today is imported, according to the Footwear Distributors and Retailers of America. P…