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Julia Waldow

New York

Reporter at Modern Retail

Cross-platform journalist 📺 ✍🏻 Now: @Digiday's @modernretail. Past: @CNN, @CNNI, @KCET. Searching for the world’s best chocolate chip cookie. 🍪 She/her.

Articles

  • 6 days ago | modernretail.co | Julia Waldow

    Ten months after relaunching under Kohl’s, early-aughts mall staple Limited Too is rolling out its first brand collaboration as Limited Too 2.0.For two days, May 9 and 10, Limited Too will debut short-sleeve T-shirts that it designed with the coconut water brand Vita Coco. The shirts can only be obtained in New York City, at a Union Square pop-up that Vita Coco calls the “Nostalgia Mall.” The pop-up will consist of activities like a food court, a braid bar and a photo booth.

  • 1 week ago | modernretail.co | Julia Waldow

    Skechers has gained a following for selling low-priced sneakers and slip-ons. And now, the California-based brand is the object of the footwear industry’s most expensive buyout to date. On Monday, Skechers announced that it had agreed to be acquired by 3G Capital for $63 a share, or the equivalent of $9.42 billion. The price represents a 30% premium to Skechers’ stock price on Friday.

  • 1 week ago | modernretail.co | Julia Waldow

    Last fall, one-third of the way into a balcony makeover video, YouTube creator Caroline Winkler said she wanted to “take a moment” to address some common questions. She then jumped into a song she wrote for an advertisement. “Hey girl, why you looking so comfy? Bombas,” she sang, while lying on her couch. “Why you looking so cozy? Bombas. Why you looking so cute? Bombas. Bombas. Bombas.

  • 1 week ago | modernretail.co | Julia Waldow

    On Thursday, Poshmark rolled out a new policy prohibiting the “excessive” deleting and relisting of items.

  • 2 weeks ago | modernretail.co | Julia Waldow

    Cowboy boot brand Tecovas is working to stomp out an issue that’s become more prevalent at the company: fraud. Over the past one and a half years, Tecovas has become “more aware” of instances of fraud committed against the brand, Michael Draper, Tecovas’s vp of engineering and core systems, told Modern Retail. Draper attributes this rise, in part, to Tecovas growing its sales and brand awareness. Tecovas, which was founded in 2015, made $1 million in its first year and $200 million in 2023.

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Julia Waldow
Julia Waldow @juliawaldow
9 May 25

👕 Nearly a year after its relaunch, millennial staple Limited Too is looking to partner with brands to stay on top of trends & reach new customers. Its first collab rolls out today: a T-shirt with coconut water brand @VitaCoco. 🥥https://t.co/5o63zVSI5O

Julia Waldow
Julia Waldow @juliawaldow
7 May 25

👟#Skechers has gained a following for selling low-priced sneakers. Now, the brand is the object of footwear industry's most expensive deal to date. Here's how it became a sought-after acquisition target -- even during a global trade war. @modernretail https://t.co/A5FpKPFosG

Julia Waldow
Julia Waldow @juliawaldow
6 May 25

RT @modernretail: Modern Retail+ members can join virtually TOMORROW for Modern Retail+ Presents: The Retail Debrief — where our editorial…