Julie Cheetham Founder

Apr 30, 2023 | hotelexecutive.com | Julie Cheetham Founder |Julie Cheetham |Valerie Bolton |Mike Shaff

The times they are a-changin' goes the song, and indeed they are. The writing is on the wall for many brands and industries around the world that, if they don't adapt quickly to new consumer demands and expectations, they could fall out of favour. Today, people – and particularly younger generations – are conscious of the impact their activities have on other people, the natural environment and on biodiversity.