Julie Zerbo

1 month ago | thefashionlaw.com | Julie Zerbo

New Balance’s Brand President & Chief Marketing Officer Chris Davis posted something interesting on LinkedIn this past week, stating that “the concept of a brand ‘owning a color’” (or more accurately, maintaining trademark rights in a specific shade or shades for use on specific classes of goods/services) “is not a universal phenomenon: Hermés owns orange, Cartier maroon, and Tiffany invented a blue.

1 month ago | thefashionlaw.com | Julie Zerbo

Tariffs are making waves throughout the market, with executives at luxury goods brands and mass-market retail companies, alike, addressing the impact that the Trump Administration’s trade policy is having on their operations.

2 months ago | thefashionlaw.com | Julie Zerbo

Over the past decade, countless brands traded character for clarity, swapping heritage for hyper-legibility in a rush to appear modern and “digital first.” In furtherance of a larger “blanding” trend, serif logos gave way to generic sans-serifs, and bold color palettes were largely wiped clean. In the tech space, in particular, distinct identities blurred into one another in a sea of lowercase word marks and minimalist design. The goal was accessibility, digital scalability, etc.

2 months ago | thefashionlaw.com | Julie Zerbo

In a sweeping move that is having a profound and immediate impact on retail companies, President Donald Trump has reintroduced significant import tariffs under the banner of national economic protection. Nicknamed “Trumptariffs,” these new duties include a 10 percent baseline tariff on all imports, effective April 5, 2025, and a 104 percent total tariff on imports from China, which took effect April 9.

Mar 19, 2025 | thefashionlaw.com | Julie Zerbo

Mergers and acquisitions continue to garner headlines amid enduring consolidation in the fashion, luxury, sportswear, and beauty segments, as well as in the resale realm. Key deals have seen LVMH add Tiffany & Co. to its lineup of brands, bolstering its position in the hard luxury space; Coupang acquire Farfetch in a $500 million rescue deal; and Richemont sell off e-commerce group Yoox Net-a-Porter to Mytheresa.