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Julie Zerbo

Founder and Editor-in-Chief at The Fashion Law

Lawyer • Founder @thefashionlaw - an independent source for fashion, law, business + future • Subscribe to our free newsletter: https://t.co/FdhyZ8cphD

Articles

  • 1 month ago | thefashionlaw.com | Julie Zerbo

    New Balance’s Brand President & Chief Marketing Officer Chris Davis posted something interesting on LinkedIn this past week, stating that “the concept of a brand ‘owning a color’” (or more accurately, maintaining trademark rights in a specific shade or shades for use on specific classes of goods/services) “is not a universal phenomenon: Hermés owns orange, Cartier maroon, and Tiffany invented a blue.

  • 1 month ago | thefashionlaw.com | Julie Zerbo

    Tariffs are making waves throughout the market, with executives at luxury goods brands and mass-market retail companies, alike, addressing the impact that the Trump Administration’s trade policy is having on their operations.

  • 1 month ago | thefashionlaw.com | Julie Zerbo

    Over the past decade, countless brands traded character for clarity, swapping heritage for hyper-legibility in a rush to appear modern and “digital first.” In furtherance of a larger “blanding” trend, serif logos gave way to generic sans-serifs, and bold color palettes were largely wiped clean. In the tech space, in particular, distinct identities blurred into one another in a sea of lowercase word marks and minimalist design. The goal was accessibility, digital scalability, etc.

  • 1 month ago | thefashionlaw.com | Julie Zerbo

    In a sweeping move that is having a profound and immediate impact on retail companies, President Donald Trump has reintroduced significant import tariffs under the banner of national economic protection. Nicknamed “Trumptariffs,” these new duties include a 10 percent baseline tariff on all imports, effective April 5, 2025, and a 104 percent total tariff on imports from China, which took effect April 9.

  • 2 months ago | thefashionlaw.com | Julie Zerbo

    Mergers and acquisitions continue to garner headlines amid enduring consolidation in the fashion, luxury, sportswear, and beauty segments, as well as in the resale realm. Key deals have seen LVMH add Tiffany & Co. to its lineup of brands, bolstering its position in the hard luxury space; Coupang acquire Farfetch in a $500 million rescue deal; and Richemont sell off e-commerce group Yoox Net-a-Porter to Mytheresa.

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Julie Zerbo
Julie Zerbo @ZerboJulie
9 Apr 25

RT @TheFashionLaw: A sneak peek into today's #dupes webinar. Not signed up? There is still time ... https://t.co/ZA4fr9ZiYN https://t.co/Le…

Julie Zerbo
Julie Zerbo @ZerboJulie
14 Mar 25

A good barometer of the average person: My husband just now ….. “Did you see that Kering’s stock dropped 10%? Something about that Gucci person.”

Julie Zerbo
Julie Zerbo @ZerboJulie
25 Feb 25

RT @ZerboJulie: Guess I have to revamp this one ... shoutout to @wwd https://t.co/6jOTmIrODT