The Fashion Law

Established in 2012, The Fashion Law (TFL) focuses on delivering exceptional insights into the legal and business dynamics of the fast-changing fashion sector. Renowned for influencing discussions both within fashion and beyond, we not only report breaking news but also analyze and clarify key legal and business trends. Our in-depth reporting, expert analysis, and sharp commentary—crafted exclusively by specialists in the field—are unique to us, along with our steadfast dedication to maintaining the highest standards of objectivity and editorial independence. With a carefully selected array of distinctive and significant legal and business news, TheFashionLaw.com has become a reliable daily resource for a diverse audience, including lawyers, business leaders, retail professionals, thought influencers, and consumers. Julie Zerbo, the founder and editor-in-chief of The Fashion Law, brings a strong legal background and a solid understanding of law and economics. Her deep knowledge of the constantly evolving fashion industry and consumer behavior positions her as a leading voice in legal journalism in the global fashion realm, having received mentions from prestigious outlets such as the New York Times, Wall Street Journal, Washington Post, New Yorker, Economist, and Vogue.

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What Retail Companies Need to Know About the New Tariffs

2 weeks ago | thefashionlaw.com | Julie Zerbo

In a sweeping move that is having a profound and immediate impact on retail companies, President Donald Trump has reintroduced significant import tariffs under the banner of national economic protection. Nicknamed “Trumptariffs,” these new duties include a 10 percent baseline tariff on all imports, effective April 5, 2025, and a 104 percent total tariff on imports from China, which took effect April 9.
Duke is Taking on The White Lotus Over – But Not in Court

4 weeks ago | thefashionlaw.com | Michael King |Douglas Stuart

Duke University is making headlines this week after releasing a statement distancing itself from HBO’s hit show, The White Lotus. The clash click-garnering clash between the school and the show stems from a particularly striking couple of scenes, in which actor Jason Isaacs’ character contemplates suicide – while wearing a t-shirt boldly emblazoned with the stylized Duke name.
European Union Court Rejects Mercedes' G-Wagon Trademark

4 weeks ago | thefashionlaw.com | Michael King |Douglas Stuart

In a recent decision that underscores the European Union Intellectual Property Office (“EUIPO”)’s rigorous standards for graphical distinctiveness, the European Union General Court dismissed Mercedes-Benz Group AG’s appeal, thereby, affirming the EUIPO’s refusal to register a figurative trademark depicting an off-road vehicle – specifically, the silhouette of Mercedes’ popular G-Wagon SUV – climbing a hill.
A Running Timeline of Legal Tech Funding and M&A

1 month ago | thefashionlaw.com

There has been an increase in legal tech software and services offerings, and a notable number of mergers, acquisitions, and funding rounds.
A Running Timeline of Fashion Supply Chain Acquisitions

1 month ago | thefashionlaw.com | Julie Zerbo

Mergers and acquisitions continue to garner headlines amid enduring consolidation in the fashion, luxury, sportswear, and beauty segments, as well as in the resale realm. Key deals have seen LVMH add Tiffany & Co. to its lineup of brands, bolstering its position in the hard luxury space; Coupang acquire Farfetch in a $500 million rescue deal; and Richemont sell off e-commerce group Yoox Net-a-Porter to Mytheresa.
Coach Alleges Shein Deceived Consumers With Counterfeit Goods

1 month ago | thefashionlaw.com

Coach and its owner Tapestry have filed a lawsuit against Shein, alleging that the fashion giant is on the hook for the counterfeit goods.
Chanel Seeks $6.7 Million in Attorneys’ Fees from WGACA

1 month ago | thefashionlaw.com | Julie Zerbo

Chanel is seeking $6.7 million in attorneys’ fees and costs from What Goes Around Comes Around (“WGACA”) following its successful case against the reseller.
What a Chanel Win in WGACA Case Means for the Resale Market

1 month ago | thefashionlaw.com | Julie Zerbo

A judgment in Chanel’s case against What Goes Around Comes Around could have significant implications for the resale market. On the heels of a jury trial and a subsequent bench trial on equitable remedies, Judge Louis Stanton issued a final judgment last month, complete with a permanent injunction that places strict restrictions on reseller What Goes Around Comes Around (“WGACA”)’s use of Chanel’s trademarks.
Lashify Nabs Mixed Ruling from the Federal Circuit in Patent Case

1 month ago | thefashionlaw.com | Julie Zerbo

A U.S. appeals court has issued a mixed ruling in a case involving artificial eyelash extensions that allegedly infringe Lashify’s patents. In a decision on March 5, the U.S. of Appeals for the Federal Circuit vacated a key part of a ruling from the International Trade Commission, holding that the trade agency applied an overly narrow interpretation of what qualifies as significant economic activity in the U.S. related to the patented technology.
Fashion’s Sustainability Push

1 month ago | thefashionlaw.com | Julie Zerbo

Fashion industry occupants are being encouraged to join forces to accelerate their climate-centric efforts – and many are doing just that. In December, for instance, ASOS, Selfridges Group, and Boozt announced that they signed on to Fashion Leap For Climate, the climate education program launched by About You, Yoox Net-a-Porter, and Zalando.