The Fashion Law

1 week ago | thefashionlaw.com | Omar Fares

Warner Bros. Discovery recently announced that its streaming app Max will revert to the name HBO Max this summer. The move comes just over two years after a rebrand that saw HBO dropped from the name. The announcement has sparked a wave of commentary on social media, including some self-aware humor.

1 month ago | thefashionlaw.com | Tao Li |Mark D. Koestler

Global fashion and luxury brands are scrambling to navigate this new trade crisis and their already thinning margins.

1 month ago | thefashionlaw.com | Julie Zerbo

New Balance’s Brand President & Chief Marketing Officer Chris Davis posted something interesting on LinkedIn this past week, stating that “the concept of a brand ‘owning a color’” (or more accurately, maintaining trademark rights in a specific shade or shades for use on specific classes of goods/services) “is not a universal phenomenon: Hermés owns orange, Cartier maroon, and Tiffany invented a blue.

1 month ago | thefashionlaw.com | Julie Zerbo

Tariffs are making waves throughout the market, with executives at luxury goods brands and mass-market retail companies, alike, addressing the impact that the Trump Administration’s trade policy is having on their operations.

2 months ago | thefashionlaw.com | Julie Zerbo

Over the past decade, countless brands traded character for clarity, swapping heritage for hyper-legibility in a rush to appear modern and “digital first.” In furtherance of a larger “blanding” trend, serif logos gave way to generic sans-serifs, and bold color palettes were largely wiped clean. In the tech space, in particular, distinct identities blurred into one another in a sea of lowercase word marks and minimalist design. The goal was accessibility, digital scalability, etc.