The Fashion Law

Established in 2012, The Fashion Law (TFL) focuses on delivering exceptional insights into the legal and business dynamics of the fast-changing fashion sector. Renowned for influencing discussions both within fashion and beyond, we not only report breaking news but also analyze and clarify key legal and business trends. Our in-depth reporting, expert analysis, and sharp commentary—crafted exclusively by specialists in the field—are unique to us, along with our steadfast dedication to maintaining the highest standards of objectivity and editorial independence. With a carefully selected array of distinctive and significant legal and business news, TheFashionLaw.com has become a reliable daily resource for a diverse audience, including lawyers, business leaders, retail professionals, thought influencers, and consumers. Julie Zerbo, the founder and editor-in-chief of The Fashion Law, brings a strong legal background and a solid understanding of law and economics. Her deep knowledge of the constantly evolving fashion industry and consumer behavior positions her as a leading voice in legal journalism in the global fashion realm, having received mentions from prestigious outlets such as the New York Times, Wall Street Journal, Washington Post, New Yorker, Economist, and Vogue.

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Articles

Made In USA: Importing Foreign Talent Instead of Foreign Goods

2 weeks ago | thefashionlaw.com | Tao Li |Mark D. Koestler

Global fashion and luxury brands are scrambling to navigate this new trade crisis and their already thinning margins.
Color Trademark Check: New Balance Grey

1 month ago | thefashionlaw.com | Julie Zerbo

New Balance’s Brand President & Chief Marketing Officer Chris Davis posted something interesting on LinkedIn this past week, stating that “the concept of a brand ‘owning a color’” (or more accurately, maintaining trademark rights in a specific shade or shades for use on specific classes of goods/services) “is not a universal phenomenon: Hermés owns orange, Cartier maroon, and Tiffany invented a blue.
Navigating Tariffs: Legal and Strategic Risks for Retail Brands

1 month ago | thefashionlaw.com | Julie Zerbo

Tariffs are making waves throughout the market, with executives at luxury goods brands and mass-market retail companies, alike, addressing the impact that the Trump Administration’s trade policy is having on their operations.
After Sweeping the Tech, Luxury Segments, Blanding is Out

1 month ago | thefashionlaw.com | Julie Zerbo

Over the past decade, countless brands traded character for clarity, swapping heritage for hyper-legibility in a rush to appear modern and “digital first.” In furtherance of a larger “blanding” trend, serif logos gave way to generic sans-serifs, and bold color palettes were largely wiped clean. In the tech space, in particular, distinct identities blurred into one another in a sea of lowercase word marks and minimalist design. The goal was accessibility, digital scalability, etc.
As Co. Contemplate Reshoring, What Does “Made in USA” Mean

1 month ago | thefashionlaw.com

A shift back to U.S manufacturing would bring an increased emphasis on the ins-and-outs of “Made in USA” labeling.
What Retail Companies Need to Know About the New Tariffs

1 month ago | thefashionlaw.com | Julie Zerbo

In a sweeping move that is having a profound and immediate impact on retail companies, President Donald Trump has reintroduced significant import tariffs under the banner of national economic protection. Nicknamed “Trumptariffs,” these new duties include a 10 percent baseline tariff on all imports, effective April 5, 2025, and a 104 percent total tariff on imports from China, which took effect April 9.
Duke is Taking on The White Lotus Over – But Not in Court

2 months ago | thefashionlaw.com | Michael King |Douglas Stuart

Duke University is making headlines this week after releasing a statement distancing itself from HBO’s hit show, The White Lotus. The clash click-garnering clash between the school and the show stems from a particularly striking couple of scenes, in which actor Jason Isaacs’ character contemplates suicide – while wearing a t-shirt boldly emblazoned with the stylized Duke name.
European Union Court Rejects Mercedes' G-Wagon Trademark

2 months ago | thefashionlaw.com | Michael King |Douglas Stuart

In a recent decision that underscores the European Union Intellectual Property Office (“EUIPO”)’s rigorous standards for graphical distinctiveness, the European Union General Court dismissed Mercedes-Benz Group AG’s appeal, thereby, affirming the EUIPO’s refusal to register a figurative trademark depicting an off-road vehicle – specifically, the silhouette of Mercedes’ popular G-Wagon SUV – climbing a hill.
A Running Timeline of Legal Tech Funding and M&A

2 months ago | thefashionlaw.com

There has been an increase in legal tech software and services offerings, and a notable number of mergers, acquisitions, and funding rounds.
A Running Timeline of Fashion Supply Chain Acquisitions

2 months ago | thefashionlaw.com | Julie Zerbo

Mergers and acquisitions continue to garner headlines amid enduring consolidation in the fashion, luxury, sportswear, and beauty segments, as well as in the resale realm. Key deals have seen LVMH add Tiffany & Co. to its lineup of brands, bolstering its position in the hard luxury space; Coupang acquire Farfetch in a $500 million rescue deal; and Richemont sell off e-commerce group Yoox Net-a-Porter to Mytheresa.