The Fashion Law

1 week ago | thefashionlaw.com | Julie Zerbo

New Balance’s Brand President & Chief Marketing Officer Chris Davis posted something interesting on LinkedIn this past week, stating that “the concept of a brand ‘owning a color’” (or more accurately, maintaining trademark rights in a specific shade or shades for use on specific classes of goods/services) “is not a universal phenomenon: Hermés owns orange, Cartier maroon, and Tiffany invented a blue.

2 weeks ago | thefashionlaw.com | Julie Zerbo

Tariffs are making waves throughout the market, with executives at luxury goods brands and mass-market retail companies, alike, addressing the impact that the Trump Administration’s trade policy is having on their operations.

2 weeks ago | thefashionlaw.com | Julie Zerbo

Over the past decade, countless brands traded character for clarity, swapping heritage for hyper-legibility in a rush to appear modern and “digital first.” In furtherance of a larger “blanding” trend, serif logos gave way to generic sans-serifs, and bold color palettes were largely wiped clean. In the tech space, in particular, distinct identities blurred into one another in a sea of lowercase word marks and minimalist design. The goal was accessibility, digital scalability, etc.

1 month ago | thefashionlaw.com | Julie Zerbo

In a sweeping move that is having a profound and immediate impact on retail companies, President Donald Trump has reintroduced significant import tariffs under the banner of national economic protection. Nicknamed “Trumptariffs,” these new duties include a 10 percent baseline tariff on all imports, effective April 5, 2025, and a 104 percent total tariff on imports from China, which took effect April 9.

1 month ago | thefashionlaw.com | Michael King |Douglas Stuart

Duke University is making headlines this week after releasing a statement distancing itself from HBO’s hit show, The White Lotus. The clash click-garnering clash between the school and the show stems from a particularly striking couple of scenes, in which actor Jason Isaacs’ character contemplates suicide – while wearing a t-shirt boldly emblazoned with the stylized Duke name.