Justin Joffe

New York

Editor-in-Chief at Ragan

Freelance Reporter at Freelance

Editor-in-chief @RaganComms | communication, media, tech, art & culture | RTs ≠ Endorsements

Articles

Meet your Ragan Training content team

1 week ago | ragan.com | Justin Joffe

Last week, our existing Ragan Training hub— an on-demand, subscription-based hub collecting videos and resources from Ragan conferences and webinars— transformed into a full-fledged learning portal. The Ragan Training learning portal integrates the hallmark features of an effective learning portal such as micro-learning modules with knowledge checks and quizzes, transcript dashboards for learners (and their managers) to track progress and much more.
Meet your Ragan Training content team - PR Daily

1 week ago | flipboard.com | Justin Joffe

8 hours agoLarry Mohl is the founder and Chief Transformation Officer at Rali, creator of the Rali Change Experience Platform. A recent Gallup poll showed that employee engagement in the United States has hit its lowest point in 10 years. The advancement of artificial intelligence (AI) has played a significant …
Meet the inaugural instructors of Ragan Training’s new learning portal

2 weeks ago | prdaily.com | Justin Joffe

Today, our existing Ragan Training hub— an on-demand, subscription-based hub collecting videos and resources from Ragan conferences and webinars— transforms into a full-fledged learning portal. The Ragan Training learning portal integrates the hallmark features of an effective learning management system such as micro-learning modules with knowledge checks and quizzes, transcript dashboards for learners (and their managers) to track progress and much more.
What makes Ragan’s new learning portal different

2 months ago | prdaily.com | Justin Joffe

Attendees at Ragan events often tell us that our programming stands out from other educational offerings in the comms space. We’ve come to understand that the high quality of the content and the high quality of the experience matter equally, and this is feedback we don’t take lightly. Let’s face it—much of the educational and training content for comms is outdated and not engineered to keep up with the rapidly-evolving challenges that communicators face.
5 ways communications fits into the strategic value chain

Feb 5, 2025 | ragan.com | Justin Joffe

By Justin Joffe, senior director of learning and development, RaganAt a Communications Leadership Roundtable last fall, comms leaders were given a challenge: Find where communications fits into the strategic value chain. The answer? Everywhere and nowhere at all. When you look the classic value chain model, communications plays a part at each link, but most communicators aren’t looking at their work through the value chain lens.
Rethinking the skills you need for a future-ready comms team

Jan 3, 2025 | ragan.com | Justin Joffe

With the new year upon us, it’s worth considering what skills, values and attributes will make your comms team stronger—and having that conversation with your HR colleagues. During Ragan’s Future of Communications Conference, Linda Thomas Brooks, CEO of PRSA, moderated an engaging panel conversation about building communications teams for the future.
Your predictions about the future of communications

Jan 1, 2025 | prdaily.com | Justin Joffe

The end of the year brings a scramble to finish strong and put plans in place that allow you to hit the ground running in the new year. During Ragan’s Future of Communications Conference, we asked attendees to look beyond the next year, future-casting their predictions on what the role of the communicator will look like in 10 years. Here are our favorites.
Ruthless prioritization: 3 communications frameworks to do more with less

Jan 1, 2025 | ragan.com | Justin Joffe

The start of a new year brings catching up on emails and getting ready with Q1 priorities OOO, there’s a good chance you’re already feeling underwater. That’s understandable. Thankfully, Third Wave Systems Chief of Staff Kyra Seay has some tips for doing more with less. Seay shared her wisdom during Ragan’s Future of Communications Conference in Austin last fall. Here’s what stuck out. 1. Focus on what truly matters with a decision-making framework.
The cost of neglect: When a brand crisis takes years to arrive

Dec 22, 2024 | ragan.com | Justin Joffe

Dustin Siggins is founder of Proven Media Solutions. Crisis communications often center around acute issues – a food safety recall or a faulty part leads to a near disaster. In one week in October, for example, McDonald’s used pro-active communications and carefully crafted narrative to navigate both an E. coli outbreak and the impression that it had endorsed then-presidential candidate Donald Trump. The Golden Arches’ problems were largely solved in a few days.
Developing an internal measurement strategy that aligns with business goals

Dec 18, 2024 | ragan.com | Justin Joffe

Telling a compelling story is undoubtedly a major part of the communicator’s role — but knowing how that story resonates with a given audience is equally important. Even when your audience is a group of your own colleagues, internal communicators should still look to measure the impact of their work and learn and react to what the metrics show.