Justin Joffe

New York

Editor-in-Chief at Ragan

Freelance Reporter at Freelance

Editor-in-chief @RaganComms | communication, media, tech, art & culture | RTs ≠ Endorsements

Articles

What makes Ragan’s new learning portal different

1 month ago | prdaily.com | Justin Joffe

Attendees at Ragan events often tell us that our programming stands out from other educational offerings in the comms space. We’ve come to understand that the high quality of the content and the high quality of the experience matter equally, and this is feedback we don’t take lightly. Let’s face it—much of the educational and training content for comms is outdated and not engineered to keep up with the rapidly-evolving challenges that communicators face.
5 ways communications fits into the strategic value chain

2 months ago | ragan.com | Justin Joffe

By Justin Joffe, senior director of learning and development, RaganAt a Communications Leadership Roundtable last fall, comms leaders were given a challenge: Find where communications fits into the strategic value chain. The answer? Everywhere and nowhere at all. When you look the classic value chain model, communications plays a part at each link, but most communicators aren’t looking at their work through the value chain lens.
Rethinking the skills you need for a future-ready comms team

Jan 3, 2025 | ragan.com | Justin Joffe

With the new year upon us, it’s worth considering what skills, values and attributes will make your comms team stronger—and having that conversation with your HR colleagues. During Ragan’s Future of Communications Conference, Linda Thomas Brooks, CEO of PRSA, moderated an engaging panel conversation about building communications teams for the future.
Your predictions about the future of communications

Jan 1, 2025 | prdaily.com | Justin Joffe

The end of the year brings a scramble to finish strong and put plans in place that allow you to hit the ground running in the new year. During Ragan’s Future of Communications Conference, we asked attendees to look beyond the next year, future-casting their predictions on what the role of the communicator will look like in 10 years. Here are our favorites.
Ruthless prioritization: 3 communications frameworks to do more with less

Jan 1, 2025 | ragan.com | Justin Joffe

The start of a new year brings catching up on emails and getting ready with Q1 priorities OOO, there’s a good chance you’re already feeling underwater. That’s understandable. Thankfully, Third Wave Systems Chief of Staff Kyra Seay has some tips for doing more with less. Seay shared her wisdom during Ragan’s Future of Communications Conference in Austin last fall. Here’s what stuck out. 1. Focus on what truly matters with a decision-making framework.
The cost of neglect: When a brand crisis takes years to arrive

Dec 22, 2024 | ragan.com | Justin Joffe

Dustin Siggins is founder of Proven Media Solutions. Crisis communications often center around acute issues – a food safety recall or a faulty part leads to a near disaster. In one week in October, for example, McDonald’s used pro-active communications and carefully crafted narrative to navigate both an E. coli outbreak and the impression that it had endorsed then-presidential candidate Donald Trump. The Golden Arches’ problems were largely solved in a few days.
Developing an internal measurement strategy that aligns with business goals

Dec 18, 2024 | ragan.com | Justin Joffe

Telling a compelling story is undoubtedly a major part of the communicator’s role — but knowing how that story resonates with a given audience is equally important. Even when your audience is a group of your own colleagues, internal communicators should still look to measure the impact of their work and learn and react to what the metrics show.
Inside Goodwill Central Texas' innovative approach to manager training

Dec 18, 2024 | ragan.com | Justin Joffe

When do manager communications become leadership training? When does support go beyond providing resources to empowering managers to internalize the wisdom you share? During Ragan’s Future of Communications Conference in Austin, Texas, Justin Joffe, editorial director and editor-in-chief of Ragan Communications, sat down with Christina Thorsen, director of internal communications and mission marketing at Goodwill Central Texas.
AI helped SlicedBrand CEO Ayelet Noff refine her media relations workflow

Dec 17, 2024 | ragan.com | Justin Joffe

AI’s meteoric rise has sparked a lot of discussion about how it will augment comms workflows. There are also questions about how communicators, both internal and external, will work with AI in addition to their myriad of already challenging tasks. We spoke with Ayelet Noff, global CEO and founder of SlicedBrand and Dazzle AI. Noff talked about the rise of tech in comms, how it applies to building better processes, and more.
4 random internal communications tips that demand to be told

Dec 17, 2024 | ragan.com | Justin Joffe

Don’t wait for Godot or for getting our help, says Tom Corfman, a senior consultant with Ragan Consulting Group. Luigi Pirandello’s absurdist play, “Six Characters in Search of an Author,” is about fictional characters abandoned by their playwright who demand that their stories be told. This story is about four random communication tips that demand to be told.