Justin Pearse

London, United Kingdom

Editor at New Digital Age

Partner at @BluestripeGroup. Editor New Digital Age, (@NewDigitalAge1). Formerly Digiday, The Drum, New Media Age

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Articles

Editor's View: Celebrating the power of programmatic digital OOH

1 week ago | newdigitalage.co | Justin Pearse

You don’t often think of lead gen in the same breath as OOH, do you? But at last week’s JCDecaux in partnership with NDA Programmatic DOOH Live Awards 2025, one of the big winners was exactly that. A fantastic campaign from Skyrise using programmatic OOH for lead gen for investment company Flagstone. Out-of-Home (OOH) advertising has traditionally been the domain of brand awareness.
Peter Rowe, NatWest: "If you're looking for optimism, that the UK is doing something globally significant, look at Origin"

2 weeks ago | newdigitalage.co | Justin Pearse

At The Future of Brands conference this week, Peter Rowe, Head of Media at NatWest Group, gave an impassioned call to arms for the industry to fully embrace Origin, ISBA’s cross-media measurement tool. Alongside Steph Marks, Planning Director at Origin, Rowe helped set out why Origin is so vital for the future of media measurement, how it is already delivering new insights, and what the road ahead looks like. What is Origin?
My Digital Hero: Dan Ginns, VP Brands and Agencies at Verve Group

2 weeks ago | newdigitalage.co | Justin Pearse

Dan Ginns is VP Brands and Agencies at Verve Group. His media career spans 30 years, spanning press, radio, cable tv, publishing, OOH and digital, across both large and small global and UK businesses. Who is your digital hero? Andrew Fawcett-Wolf, Global Media & Creative Lead at Dentsu Global Services / CEO & Co-Founder Paragon. What has he done to win hero status in your eyes? When Andrew was the CEO of Unanimis he took me in as director of sales.
In conversation: Aisling Conlon, Advertising Association’s International Trade Director

2 weeks ago | newdigitalage.co | Justin Pearse

In her role as International Trade Director at the Advertising Association, Aisling Conlon has a unique perspective on the global growth of UK advertising. From South by Southwest to Saudi Arabia, she’s been leading trade missions that showcase the best of British creativity and innovation.
Reasons to be Cheerful: Springtime in Adland: Why now Is the time to build

2 weeks ago | newdigitalage.co | Justin Pearse

NDA’s Reasons to be Cheerful is back! Launched during the pandemic, the series celebrates the amazing people, technology and innovations that give our industry a reason to smile despite potentially negative situations. We kick off with Robert Webster, CEO, Tau Marketing Solutions finding the positives in Google’s third-party cookie bombshell. It’s been a grim news cycle in advertising lately.
My Digital Hero: Dan Wilson, Chief Data Officer, Charlie Oscar

3 weeks ago | newdigitalage.co | Justin Pearse

Dan Wilson is Chief Data Officer and Co-founder at Charlie Oscar, a media & creator agency. He spent 20 years in digital marketing, in roles leading data and technology from independent agencies such as Fetch and i-level to networks including Wavemaker and DentsuX. Who is your digital hero?
Simon Cruden: Are influencers killing social media advertising?

3 weeks ago | newdigitalage.co | Justin Pearse

New NDA columnist Simon Crunden CEO of The Freethinking Group, a portfolio companies including Republic of Media, Intelligence22 and Numodo, with offices in Manchester and Edinburgh. As you age through your media career you’ll often find the tasks you enjoy get taken away and given to someone more capable. One of the tasks I try to keep hold of is producing an annual trends deck.
NDA Meets podcast: Richard Davis, Co-Founder & CEO at 51toCarbonZero

3 weeks ago | newdigitalage.co | Justin Pearse

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NDA Meets podcast: Richard Davis, Co-Founder & CEO at 51toCarbonZero

3 weeks ago | newdigitalage.co | Justin Pearse

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Reinventing adtech through creativity: Matt Barash joins Nova

3 weeks ago | newdigitalage.co | Justin Pearse

As one of adtech’s most experienced and respected figures, Matt Barash has spent over two decades building, leading and advising some of the most significant names in the space. Now, he’s stepping into a new challenge as Chief Commercial Officer at Nova, a creative tech company. In this interview with NDA Editor Justin Pearse, Matt discisses why now is the perfect time to bet on creativity, what Nova is actually building, and why the industry might just be having its 1999 moment all over again.