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Justin Pearse

London, United Kingdom

Partner at @BluestripeGroup. Editor New Digital Age, (@NewDigitalAge1). Formerly Digiday, The Drum, New Media Age

Articles

  • 3 days ago | newdigitalage.co | Justin Pearse

    “This one deal more than paid for Cannes attendance for the next ten years.” Is going to Cannes worth it? The industry’s annual pilgrimage to the South of France is almost upon us. At this time of year, you can’t move on LinkedIn for the posts, backed with images of sun=drenched beaches, with the clarion call ‘Let’s meet in Cannes’ ringing out everywhere. Which made me think, does this call for Canes catchups actually work? Does it result in meetings? Does it lead to real business ROI.

  • 4 days ago | newdigitalage.co | Justin Pearse

    By Mark Fishkin, Vice President of Retail Media Platforms, ISMAs retailers race to scale their media networks, many might be considering open real-time bidding (RTB). The promise? A standardised interface, unified reporting, and access to vast pools of advertisers ready to pour budget into your inventory. It’s tempting, especially as industry giants like Microsoft and Google position themselves as retail media aggregators. But retail media is not just another typical programmatic arena.

  • 4 days ago | newdigitalage.co | Justin Pearse

    By Naomi Linturn, Digital Account Director, The Kite FactoryAccording to Google, yes. After some quick searching, the top hits suggest that ‘Facebook is for old people’. Well at my ripe age of 32, I have to disagree. Where else would I go to hear people complain about a helicopter at 3am? Or better yet, where would I find the 128 photos I uploaded on one club night out back in March 2011?

  • 5 days ago | newdigitalage.co | Justin Pearse

    Michelle Sarpong is Commercial Lead, the7stars, and NDA’s new columnist. Consolidation. It’s a word that often signals progress, efficiency, and strength. But beneath the surface of business strategy and boardroom logic lies a much more human story, one that affects not only the structures of companies but the lives, relationships, and identities of the people within them.

  • 1 week ago | newdigitalage.co | Justin Pearse

    Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. Meta Platforms, Inc. 4Learn more about this providerlastExternalReferrerDetects how the user reached the website by registering their last URL-address.

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Justin Pearse
Justin Pearse @justinpearse
2 Oct 24

RT @NewDigitalAge1: “There’s pressure from government to regulate, pressure from advertisers on brand safety and media owners asking why th…

Justin Pearse
Justin Pearse @justinpearse
1 Oct 24

RT @NewDigitalAge1: Publisher @immediate_media – responsible for brands such as Radio Times and Good Food – has launched Prism, a "full sca…

Justin Pearse
Justin Pearse @justinpearse
11 Sep 24

RT @BluestripeGroup: Our Bluestripe team on the ground @dmexco. Are you attending the conference this year? We’d love to see you. Drop us a…