Justin Pearse's profile photo

Justin Pearse

London, United Kingdom

Partner at @BluestripeGroup. Editor New Digital Age, (@NewDigitalAge1). Formerly Digiday, The Drum, New Media Age

Featured in: Favicon newdigitalage.co Favicon theguardian.com Favicon thedrum.com Favicon campaignlive.co.uk Favicon businessinsider.co.za Favicon ecommerceage.co.uk Favicon easyequities.co.za

Articles

  • My Digital Hero: Raj Ali, Group Business Lead at AudienceQ

    1 week ago | newdigitalage.co | Justin Pearse

    Raj Ali is a Group Business lead at AudienceQ, with over 20 years of experience across both print and digital solutions. He’s held pivotal positions at several large media establishments such as Mail Metro Media and Daily Express bringing a wealth of knowledge and experience to his role. Who is your digital hero? My hero is Danny Geelan – Head of Sales @ Ozone. What has he done to win hero status in your eyes?

  • In conversation with Oliver Lewis, The Fifth following the Social Chain acquisition on the future of influencer marketing

    1 week ago | newdigitalage.co | Justin Pearse

    SocialChain, the social strategy and creative practice of Brave Bison,  recently acquire the influencer marketing agency The Fifth from News UK. We sat down with Oliver Lewis, CEO & Founder of The Fifth to discuss the most significant developments in the sector. What’s driving change in the influencer marketing space right now? There are a few major shifts underway, but the most significant is the need for influencer marketing to stop operating in silos.

  • Digital Women: Angela Knibb, Digital Partner, OMD EMEA "We’re not just participating in the future of digital, we’re shaping it"

    1 week ago | newdigitalage.co | Justin Pearse

    What’s the biggest opportunity for women in digital marketing right now? AI and automation are changing everything, fast. And that brings real opportunity for women, especially in areas like ethical AI, inclusive design, and responsible innovation. AI reflects the people who build it, so it’s vital we bring more diverse voices to the table, right from the start. You don’t need to be in a technical role to make an impact here.

  • My Digital Hero: Sheryl Agyemang, Member of DMA Black Marketers Council and Former Head of Marketing Bloom UK

    1 week ago | newdigitalage.co | Justin Pearse

    Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. Meta Platforms, Inc. 3Learn more about this providerlastExternalReferrerDetects how the user reached the website by registering their last URL-address.

  • Tim Ainsworth: Planning to quality, integration and experience

    2 weeks ago | newdigitalage.co | Justin Pearse

    Tim Ainsworth is Executive Director at McCann Experience, McCann Manchester and NDA’s new monthly columnist. Another title for this month’s column could easily be: Why AI will happily take your job if marketers are too lazy to deploy experienced planners across increasingly fragmented ecosystems.

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Justin Pearse
Justin Pearse @justinpearse
2 Oct 24

RT @NewDigitalAge1: “There’s pressure from government to regulate, pressure from advertisers on brand safety and media owners asking why th…

Justin Pearse
Justin Pearse @justinpearse
1 Oct 24

RT @NewDigitalAge1: Publisher @immediate_media – responsible for brands such as Radio Times and Good Food – has launched Prism, a "full sca…

Justin Pearse
Justin Pearse @justinpearse
11 Sep 24

RT @BluestripeGroup: Our Bluestripe team on the ground @dmexco. Are you attending the conference this year? We’d love to see you. Drop us a…