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2 days ago | 
eventmarketer.com | Kait Shea
In the age of influence, it pays to partner with a global icon. And that’s exactly what Tequila Don Julio 1942 had in mind when it launched its first-ever worldwide product collab alongside renowned South Korean dj, producer and fashion influencer, Peggy Gou.
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3 days ago | 
247news.co.in | Kait Shea
As meeting planners seek out more sustainable options, the Fort Myers area is carving out a thoughtful space in the meetings landscape where scenic beauty meets purpose-driven planning. With more than 290,000 square feet of meeting space and 12,500 hotel rooms, Fort Myers’ islands, beaches, and neighborhoods offer everything planners need to design meaningful events.
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4 days ago | 
eventmarketer.com | Kait Shea
FIVE THINGS TO KNOW THIS WEEKThis week’s hot takes on hot topics in experiential marketing cover Fuel Stores, retro block parties and Mothers of Max. THE FUEL STATION OF THE FUTURE POPS UP IN NYC’S GASOLINE ALLEYWho knew transportation energy could be glam?
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5 days ago | 
eventmarketer.com | Kait Shea
The power of fragrance to elicit deep emotional responses and improve memory recall at live events isn’t a new concept. But several brands have been offering a fresh take on scent-centric experiences to cut through a beauty category that is becoming increasingly oversaturated—and the data fueling the surge in pop-up perfumeries doesn’t lie.
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1 week ago | 
eventmarketer.com | Kait Shea
Press, drivers, fans, employees and dealers gather under one roof for the annual motorsports eventThere’s a time and a place for static auto shows, but for its 2025 Season Launch event, Ford Performance went full-throttle on a decidedly experiential strategy to unite stakeholders under one roof, provide an insider look at its plans for the year and continue the transition from a motorsports business into a lifestyle brand.
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1 week ago | 
eventmarketer.com | Kait Shea
FIVE THINGS TO KNOW THIS WEEKThis week’s hot takes on hot topics in experiential marketing cover Rápido Gringo Tests, Lemonade Stand-Ups and roaming Walkers. COMEDIAN BILLY EICHNER SLINGS JOKES FROM AN ‘UNRULY’ LEMONADE STAND If you never popped up a summer lemonade stand that cost more money to operate than you made back in profits—did you even have a childhood?
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2 weeks ago | 
eventmarketer.com | Kait Shea
Science and beauty have always been at the foundation of Neutrogena’s brand, and at this year’s American Academy of Dermatology (AAD) Annual Meeting (the world’s largest event of its kind), the brand blended that heritage with its most recent innovations in a science lab-themed environment.
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2 weeks ago | 
247news.co.in | Kait Shea
Positioned as the gateway to the South, Louisville offers a rich blend of modern meeting spaces and vibrant cultural charm. Its “core” downtown neighborhood is just seven miles from Louisville Muhammad Ali International Airport (SDF) and within driving distance of 60 percent of the U.S., the city’s bourbon heritage, regional cuisine, and renowned attractions make it a unique destination for gatherings and events.
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2 weeks ago | 
eventmarketer.com | Kait Shea
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Daisy Gardens, Sperm Races and the “Cadillac of Reservations.” GOODNITES DESTIGMATIZES BEDWETTING WITH A ‘MISSION DRY’ KIDS EVENT Nighttime underwear brand Goodnites is on a quest to destigmatize bedwetting and instill kids with confidence through a multichannel “Never Stop Dreaming” campaign anchored by a “Mission Dry” brand activation hosted on April 10 in L.A. The program was inspired by the...
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2 weeks ago | 
eventmarketer.com | Kait Shea
The New York International Auto Show (NYIAS) celebrated its 125th anniversary this year, and all of the biggest players in the automotive biz were in town to celebrate the show’s milestone. From April 18-27, hundreds of thousands of car buffs descended on New York City’s Javits Center to explore the exhibits, interact with their favorite brands and maybe event get behind the wheel on a test track. And EM was on-site to site to check out the latest in booth design and engagement.
