Kait Shea

Norwalk

Senior Editor at Event Marketer

Featured in: Favicon

eventmarketer.com Favicon

3blmedia.com Favicon

chiefmarketer.com Favicon

justmeans.com

Articles

Pinterest Goes from URL to IRL at Cairns Crocodiles

3 weeks ago | eventmarketer.com | Kait Shea

Pinterest has served as presenting sponsor of Cairns Crocodiles, billed as the “Cannes Lions of Australia and APAC,” since its inception in 2022. Following three years of outdoor activations, the brand this year evolved its on-site presence by moving its footprint indoors to a more prominent location, and taking a Gen Z-inspired approach to engagement with a focus on inclusion and optimism.
Better Halfs and Laundromat Soirees

3 weeks ago | 247news.co.in | Kait Shea

According to the latest United States Construction Pipeline Trend Report from Lodging Econometrics, the three fastest-developing cities for hotel development are in the South: Dallas with 204 projects (23,669 rooms), Atlanta with 168 projects (19,431 rooms), and Nashville with 130 (17,029 rooms) The types of venues being built and undergoing renovations run the gamut from convention centers (Broward County Convention Center in Fort Lauderdale, FL and the Savannah Convention Center in...
The Brief: Better Halfs and Laundromat Soirees

3 weeks ago | eventmarketer.com | Kait Shea

FIVE THINGS TO KNOW THIS WEEKThis week’s hot takes on hot topics in experiential marketing cover Better Halfs, UNO Social Clubs and laundromat soirees. SUDS AND SOUNDS AND DANCE-FLOOR THERAPYRaise your hand if the mere thought of doing laundry makes you want to be a kid again. Like, really badly. Yup, us, too.
I Love Growing Marijuana Sparks up a Cannabis Home Grow Tour

4 weeks ago | eventmarketer.com | Kait Shea

To cement its transition from online cannabis seed shop to “full-blown consumer brand,” I Love Growing Marijuana (ILGM) rolled out a U.S. Home Grow Tour over the spring that brought together beginner- and intermediate-level cannabis home growers for hands-on lessons and curated moments of community connection.
The Brief: Tanq Holidays and the Wienie 500

1 month ago | eventmarketer.com | Kait Shea

FIVE THINGS TO KNOW THIS WEEKThis week’s hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets and the Wienie 500. HOTDOGGERS, START YOUR ENGINES: OSCAR MAYER LAUNCHES THE WIENIE 500Leave it to Oscar Mayer to cruise into the Racing Capitol of the World with a fleet of hot dog-shaped vehicles and endless food puns. Welcome to the first-ever Wienie 500.
Disney Upfront Attendees Feel the Magic of Storytelling, Star Power

1 month ago | eventmarketer.com | Kait Shea

If you ask Disney Advertising, static Upfronts are in the rearview mirror where they belong. Over the last decade, the media presentations have evolved from glorified business meetings to all-encompassing brand immersions, and on May 13 at New York’s Javits Center, the company did its part to raise the experiential bar.
Nostalgia Malls and Fizz Mobs

1 month ago | 247news.co.in | Kait Shea

Women leaders often describe finding themselves at a place where they finally feel they have ‘arrived.’ They’re confident, with a strong network — at the top of their game. That’s when they turn their focus to how they can elevate others, their industries, and their communities. Anne Marie Rogers is at that place, and just loving this phase of her journey. With almost 30 years at Direct Travel, Rogers was recently promoted to vice president, meetings & events.
The Brief: Nostalgia Malls and Fizz Mobs

1 month ago | eventmarketer.com | Kait Shea

FIVE THINGS TO KNOW THIS WEEKThis week’s hot takes on hot topics in experiential marketing cover Nostalgia Malls, Hound Lounges and Fizz Mobs. VITA COCO REVIVES Y2K-ERA SHOPPING WITH A ‘NOSTALGIA MALL’Where my Y2K girlies at? This one’s for you and your plastic, confetti-filled blowup chairs (IYKYK). Hot off the launch of its nostalgic, creamsicle-inspired Orange & Crème flavor, Vita Coco Treats took consumers for a jaunt down memory lane… and straight into the mall.
A Detailed Breakdown of Don Julio’s Creator-first 194구 Campaign

1 month ago | eventmarketer.com | Kait Shea

In the age of influence, it pays to partner with a global icon. And that’s exactly what Tequila Don Julio 1942 had in mind when it launched its first-ever worldwide product collab alongside renowned South Korean dj, producer and fashion influencer, Peggy Gou.
Fuel Stores and Mothers of Max

1 month ago | 247news.co.in | Kait Shea

As meeting planners seek out more sustainable options, the Fort Myers area is carving out a thoughtful space in the meetings landscape where scenic beauty meets purpose-driven planning. With more than 290,000 square feet of meeting space and 12,500 hotel rooms, Fort Myers’ islands, beaches, and neighborhoods offer everything planners need to design meaningful events.