Kait Shea

1 week ago | eventmarketer.com | Kait Shea

FIVE THINGS TO KNOW THIS WEEKThis week’s hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets and the Wienie 500. HOTDOGGERS, START YOUR ENGINES: OSCAR MAYER LAUNCHES THE WIENIE 500Leave it to Oscar Mayer to cruise into the Racing Capitol of the World with a fleet of hot dog-shaped vehicles and endless food puns. Welcome to the first-ever Wienie 500.

2 weeks ago | eventmarketer.com | Kait Shea

If you ask Disney Advertising, static Upfronts are in the rearview mirror where they belong. Over the last decade, the media presentations have evolved from glorified business meetings to all-encompassing brand immersions, and on May 13 at New York’s Javits Center, the company did its part to raise the experiential bar.

2 weeks ago | 247news.co.in | Kait Shea

Women leaders often describe finding themselves at a place where they finally feel they have ‘arrived.’ They’re confident, with a strong network — at the top of their game. That’s when they turn their focus to how they can elevate others, their industries, and their communities. Anne Marie Rogers is at that place, and just loving this phase of her journey. With almost 30 years at Direct Travel, Rogers was recently promoted to vice president, meetings & events.

2 weeks ago | eventmarketer.com | Kait Shea

FIVE THINGS TO KNOW THIS WEEKThis week’s hot takes on hot topics in experiential marketing cover Nostalgia Malls, Hound Lounges and Fizz Mobs. VITA COCO REVIVES Y2K-ERA SHOPPING WITH A ‘NOSTALGIA MALL’Where my Y2K girlies at? This one’s for you and your plastic, confetti-filled blowup chairs (IYKYK). Hot off the launch of its nostalgic, creamsicle-inspired Orange & Crème flavor, Vita Coco Treats took consumers for a jaunt down memory lane… and straight into the mall.

3 weeks ago | eventmarketer.com | Kait Shea

In the age of influence, it pays to partner with a global icon. And that’s exactly what Tequila Don Julio 1942 had in mind when it launched its first-ever worldwide product collab alongside renowned South Korean dj, producer and fashion influencer, Peggy Gou.