Kara Freedman

Nov 10, 2024 | hotelexecutive.com | Kara Freedman

Retold Recycling program at Conrad New York Downtown The hotel industry has gone through a tremendous amount of change since March 2020. Depending on what market the hotel resides in, the ebbs and flows have varied by year and seasons, but as we enter into the end of 2024, things have leveled out. We, as an industry, have identified new need periods as a result, and can leverage marketing to help increase revenue with three key elements: consistency, planning and impact.

Nov 8, 2024 | hospitalitynet.org | Kara Freedman |Conrad Downtown |Conrad Midtown

The hotel industry has gone through a tremendous amount of change since March 2020. Depending on what market the hotel resides in, the ebbs and flows have varied by year and seasons, but as we enter into the end of 2024, things have leveled out. We, as an industry, have identified new need periods as a result, and can leverage marketing to help increase revenue with three key elements: consistency, planning and impact. Consistency is key in marketing.

Jul 28, 2024 | hotelexecutive.com | Kara Freedman

In the digital age, social media has become an indispensable tool for businesses across all industries, and the hospitality sector is no exception. For hotels, social media management is crucial in shaping brand image, engaging with guests, and driving bookings. Developing strong, impactful messages to share with hotel guests on social media can significantly enhance a hotel’s reputation, foster guest loyalty, and ultimately, boost revenue. The Importance of Strong Social Media Messages 1.

May 6, 2024 | hospitalitynet.org | Kara Freedman |Conrad Downtown |Conrad Midtown

Digital Marketing is so important in 2024. In a world of quick consumption and short attention spans, we as marketers and hoteliers, need to reach the guest quickly and meet them where they are at. As consumers, we know "ease" and speed are important, and if something is "too hard to figure out" or "difficult to absorb," we will disengage. Digital marketing can be leveraged in many ways to drive guests to our websites and ultimately on-property.

Jan 30, 2023 | hotelexecutive.com | Michael Goldrich |Kara Freedman |Conrad Downtown |Conrad Midtown

HOTEL BUSINESS REVIEW FEBRUARY FOCUS: Social Media Extending Your Hotel's Social Media Strategy Beyond Brand Awareness By Michael Goldrich Chief Experience Officer, The Hotels Network | February 2023 SAVE SHARE TEXT SIZE PRINT COMMENT PDF Before I joined my current marketing technology company, I was a digital marketing and eCommerce hotelier for 20 years.