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Aug 5, 2024 | 
hospitalitynet.org | Michael Goldrich |Stephanie Sparks Smith
At the recent HSMAI Commercial Strategy Conference, Stephanie Smith, CEO of Cogwheel Marketing & Analytics, delivered a presentation on the intricacies of marketing within the broader commercial strategy. Her goal was to provide a marketing perspective that complements the revenue-focused insights shared by other industry leaders. Her delivery and extensive knowledge offered attendees practical tools to enhance their commercial strategies.
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Feb 25, 2024 | 
hotelexecutive.com | Cara Silletto Founder |Cara Silletto |Michael Goldrich |Vivander Advisors
Have you noticed more employees (and managers) lacking the skills it takes to solve their own problems? Do they go up the chain of command saying, "boss, I have a problem," without bringing potential solutions to the conversation? You're not alone, so let me explain what happened and how to bridge the skill gap for your team moving forward. In the 1960s and 1970s, many Baby Boomer moms joined the workforce once their young kids were old enough for school.
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Feb 6, 2024 | 
hospitalitynet.org | Michael Goldrich
I’d like to share an excerpt of my book Too Many Hats, Too Little Time: Productivity Reimagined with AI Personas.*This chapter uncovers the innovative marketing strategies devised by an AI persona acting as the CMO. You’ll see how this AI-driven approach navigates challenges and opens up new opportunities for business growth. TransformInn’s AI-created CMO persona, Jennifer, is a virtual professional designed to blend creativity with analytical skills.
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Jan 3, 2024 | 
hospitalitynet.org | Michael Goldrich
In merely 5 days last November, the Generative AI application ChatGPT reached one million users, a feat that took Facebook 10 months and Netflix 3.5 years to accomplish. This revolutionary shift has impacted numerous industries, with marketing teams being the early adopters. However, the potential of ChatGPT extends far beyond trained marketers. Despite its power, there remains a fundamental lack of understanding about its capabilities.
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Dec 27, 2023 | 
hospitalitynet.org | Michael Goldrich
For the past year, generative AI has been everywhere, but is it all hype? I set out to explore this question with HSMAI Marketing Advisory Board at a recent meeting. There were mixed opinions in the room, highlighting both the potential and the challenges of integrating AI into the hospitality sector.
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Dec 20, 2023 | 
hospitalitynet.org | Michael Goldrich
For the past year, generative AI has been everywhere, but is it all hype? I set out to explore this question with HSMAI Marketing Advisory Board at a recent meeting. There were mixed opinions in the room, highlighting both the potential and the challenges of integrating AI into the hospitality sector.
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Mar 28, 2023 | 
insights.ehotelier.com | Michael Goldrich
The tech industry is experiencing rapid change due to technological advancements, changes in consumer behavior, and the impact of the pandemic. This creates challenges and opportunities for how the industry adapts to the changing landscape. Hospitality marketing is also undergoing significant changes, and marketers need to be prepared for both incremental and drastic changes. Evolution, innovation, and disruption are all important trends for companies to be aware of in order to remain competitive.
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Mar 24, 2023 | 
hospitalitynet.org | Michael Goldrich
The tech industry is experiencing rapid change due to technological advancements, changes in consumer behavior, and the impact of the pandemic. This creates challenges and opportunities for how the industry adapts to the changing landscape. Hospitality marketing is also undergoing significant changes, and marketers need to be prepared for both incremental and drastic changes. Evolution, innovation, and disruption are all important trends for companies to be aware of in order to remain competitive.
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Mar 23, 2023 | 
bytes.hitec.org | Club Bytes |PII Bytes |Michael Goldrich
THN’s CXO, Michael J. Goldrich, details how hotel brands can stay ahead of their competitors and drive direct revenueBy Michael J. Goldrich - Chief Experience Officer, The Hotels Network24 March 2023A Hotelier’s Guide to Digital Marketing: Evolution, Innovation, and Disruption in 2023 — Photo: The Hotels NetworkThe tech industry is experiencing rapid change due to technological advancements, changes in consumer behavior, and the impact of the pandemic.
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Jan 30, 2023 | 
hotelexecutive.com | Michael Goldrich |Kara Freedman |Conrad Downtown |Conrad Midtown
HOTEL BUSINESS REVIEW FEBRUARY FOCUS: Social Media Extending Your Hotel's Social Media Strategy Beyond Brand Awareness By Michael Goldrich Chief Experience Officer, The Hotels Network | February 2023 SAVE SHARE TEXT SIZE PRINT COMMENT PDF Before I joined my current marketing technology company, I was a digital marketing and eCommerce hotelier for 20 years.
