Kasey Connors

Aug 22, 2024 | trustedchoice.independentagent.com | Brooke Eaton |Kasey Connors |Peter van Aartrijk |Kelley Smith

Diversity, equity and inclusion (DE&I) are increasingly mentioned in discussions, news, conferences and professional development. However, it’s important to move beyond just talk and integrate them into your business strategy. That’s where the challenge comes in, as many people think that DE&I is too abstract to really understand—purely academic, or a political stance or affiliation.

Aug 14, 2024 | trustedchoice.independentagent.com | Kasey Connors |Peter van Aartrijk |Kelley Smith |Brooke Eaton

Referrals help your insurance agency grow and if many of your customers are happy with your agency, you may be wondering why they aren’t referring more people. Contrary to popular belief, people don’t recommend their insurance agent because of these reasons:Insurance agent directly asked them for a referral.

Jul 10, 2024 | trustedchoice.independentagent.com | Peter van Aartrijk |Kelley Smith |Kasey Connors

Independent insurance agents face unique challenges in today’s rapidly evolving marketplace. The need to stand out, manage resources efficiently and deliver personalized service to clients is more crucial than ever. Leveraging automation tools in your agency can help you survive and thrive, even in tough times like a hard market.

Aug 9, 2023 | trustedchoice.independentagent.com | Kelley Smith |Kasey Connors |Peter van Aartrijk

Independent insurance agencies achieve long-term success when they combine high account retention with sustainable organic growth. Achieving organic growth requires a consistent pipeline of new prospects who will become new customers. To populate that pipeline, you must generate referrals. In fact, referrals are foundational to your agency’s customer acquisition strategy. Here are five questions to help you generate referrals for your agency:1) Who’s your target market?