Kate MacArthur

Jan 23, 2025 | ipsos.com | Kate MacArthur

One hallmark of social media reviews is the jaw-drop moment where the influencer expresses shock at the effectiveness of a product. It’s the face that launches a thousand sales, so to speak. America’s Test Kitchen, one of the original brands in food media, has had its own share of shocking reveals that dethrone a past product test winner or recipe.

Nov 14, 2024 | ipsos.com | Kate MacArthur

From AI-powered route optimization to sharing-economy inspired networks, the future of logistics is digital. Penske Logistics’ Andy Moses explains how data and emerging technologies will help businesses stay competitive in an increasingly complex supply chain landscape.

Mar 14, 2024 | ipsos.com | Kate MacArthur

WeightWatchers has long been lauded as one of the most effective diet programs. But in 2023, the company pivoted from its focus on behavior modification programs to add clinical support as new prescription weight loss drugs surged in sales. Through its WeightWatchers Clinic, eligible members can receive these prescriptions in conjunction with customized behavior and nutrition programs. Dr. Spencer Nadolsky, WeightWatchers’ medical director, explains the shift and what it means for the future.

Feb 15, 2024 | ipsos.com | Kate MacArthur

Academic and podcaster Jade Sasser discusses the moral and philosophical challenges parents face in a world where “once-in-a-lifetime” environmental disasters are increasingly ordinary.