Kate Moran

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Articles

The UX Reckoning: Prepare for 2025 and Beyond

Jan 10, 2025 | nngroup.com | Kate Moran |Sarah Gibbons

It’s a tough time to be a UX professional. Pessimism, disillusionment, and frustration are widespread. Whether you have a UX job or you’re looking for one, you’re probably familiar with the feeling. Predictions for the future of UX are rife with pessimism, with few suggestions for what we can do about it. The bad news: a lot of the factors contributing to the current situation are outside of your control. The good news: UX has always been like this (more or less).
AI Features Must Solve Real User Problems

Nov 8, 2024 | nngroup.com | Kate Moran

Generative AI has been bringing plenty of change over the past two years. While it’s substantially changing what and how we design, some things stay the same. One important UX principle is still true: Whether they’re AI-driven or not, products, features, and services must solve users’ problems. Technology for Technology’s SakeImplementing cool new technology for its own sake has rarely worked out well.
Silver Bullets to Slay Biting Midges: Are Nanoparticles Effective at Controlling Vector Larvae?

Sep 27, 2024 | blogs.biomedcentral.com | Kate Moran

A potential weapon in our war against insect disease vectors are nanoparticles – silver nanoparticles in particular seem to have insecticidal properties. This element silver is known to have antimicrobial properties, and is exploited by the pharmaceutical industry in things like wound dressings and to sterilise surfaces. It is hypothesised that silver nanoparticles (counterintuitively) work by damaging tissues, which triggers cytotoxicity by producing antimicrobial reactive oxygen species.
Your AI UX Intern: Meet Ari

Sep 20, 2024 | nngroup.com | Kate Moran

We’ve long recommended working with AI tools like you might work with an intern — providing lots of instructions, guidance, oversight, and correction. This analogy helps avoid technical AI jargon and accommodates any level of AI expertise. In this article, I expand that metaphor with a focus on using AI to help with your UX research. Meet Ari, Your Artificial Intelligence UX InternIn our field, we sometimes use a persona to represent a group of people as an imaginary individual.
Things to Do in Cork, Ireland with Kids

Jul 12, 2024 | ciaobambino.com | Lissa Poirot |Kate Moran |Sian McQuillan |Loren Braunohler

When most people think of Ireland, their minds drift to the lively streets of Dublin or the rugged beauty of the west coast and its Cliffs of Mohr. But during my visit to the Emerald Isle, we decided to drive around the country, and in doing so we discovered a different gem: Cork! The second-largest city in Ireland, Cork rests on the River Lee and combines traditional Irish culture with urban sophistication.
Design Taste vs. Technical Skills in the Era of AI

May 10, 2024 | nngroup.com | Sarah Gibbons |Kate Moran

Shift in Technical Capabilities Generative-AI (genAI) tools are enabling people to create things they never could before. You don’t have to own a camera to create a photograph, you don’t need any visual-design skills to make an illustration, and you don’t have to know anything about meter to create a poem. With just a few clicks, anyone can generate almost anything, unbound by traditional barriers.
UUP, faculty, students knock SUNY chancellor, call for fair funding for SUNY Fredonia

May 1, 2024 | uupinfo.org | Kate Moran

May 1, 2024 UUP, faculty, students knock SUNY chancellor, call for fair funding for SUNY Fredonia By Kate Moran, Special to UUP SUNY Fredonia students and community members rallied with UUP April 29 on the SUNY Fredonia campus to call for fair funding for Fredonia and 18 other cash-strapped SUNY campuses.
Generative UI and Outcome-Oriented Design

Apr 3, 2024 | nngroup.com | Kate Moran |Sarah Gibbons

In the future, generative UI will dynamically create customized user interfaces in real-time. This shift will force an outcome-oriented design approach where designers prioritize user goals and define constraints (for AI to operate within), rather than design discrete interface elements. Defining Generative UIWithin the past year, the design community has begun discussing how generative user interfaces could impact our field.
AI Chat Is Not (Always) the Answer

Mar 1, 2024 | nngroup.com | Sarah Gibbons |Kate Moran

There’s a sense of excitement in the UX community right now. Advancements in AI are bringing opportunities and changing what’s possible to deliver in user experiences. But this excitement is also bringing a sense of panic — leaders are feeling immense pressure to integrate AI into their products and services, and (in many cases) they’re pushing that pressure onto their design teams.
The UX of AI: Lessons from Perplexity

Feb 16, 2024 | nngroup.com | Kate Moran

In a thought-provoking episode of the NN/g UX Podcast, Tim Neusesser and I spoke with Henry Modisett, head of design at Perplexity AI. Our discussion highlighted the challenges of making AI tools usable and approachable for the average person — not just early adopters and tech geniuses. Despite the novelty of the technology, the challenges we discussed will be familiar to UX professionals working on a wide range of products.