Kathryn Lundstrom

2 weeks ago | adweek.com | Kathryn Lundstrom

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Independent digital marketing agency Acadia has acquired Amazon-focused ecommerce consultancy Crush for an eight-figure sum, the companies shared exclusively with ADWEEK. It’s the sixth acquisition for Acadia since it was founded in 2021 by former 360i chief executive officer Jared Belsky and Bizchair.com founder Sean Belnick.

2 weeks ago | adweek.com | Kathryn Lundstrom

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Best Buy shoppers will soon see more influencers on the tech retailer’s website. The company is rolling out a feature on its website that lets creators put together curated product collections and earn commission on those sales. It’s part of a broader program called Best Buy Creator, which formalizes and expands its relationship with social media influencers.

2 weeks ago | adweek.com | Kathryn Lundstrom

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. VML is leading brand creation and design for Ionna, an EV charging network founded by eight automakers, the agency has shared exclusively with ADWEEK. The win followed a roughly five-month-long competitive pitch process, which concluded in Feb. 2024, said Robb Smigielski, chief design officer and executive lead of brand design, at VML.

3 weeks ago | adweek.com | Kathryn Lundstrom

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. PayPal users in the U.K. will soon see ads on the platform. The payment giant, which has more than 430 million active users globally, launched its ads business in the U.S. in October 2024. Moving into the U.K. market is the first step of an international expansion, said Mark Grether, senior vice president and general manager of PayPal Ads.

3 weeks ago | adweek.com | Kathryn Lundstrom

We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Orange Apron Media, Home Depot’s retail media network, is hosting its second annual “Infronts” event this week. Held at Truist Park, home of the Atlanta Braves, the home improvement retailer expects between 800 and 1,000 attendees for the event. It’ll be a mix of suppliers, media partners, tech vendors, and employees, said Melanie Babcock, vice president of Orange Apron Media and monetization.