Katie Hart

1 month ago | cim.co.uk | Katie Hart

23 April 2025 David Ogilvy famously said “Consumers don’t think how they feel, they don’t say what they think, and they don’t do what they say.” This gives us a challenge within marketing – how are we then supposed to understand, and be able to provide consumers with, what they genuinely want and need?

Mar 5, 2024 | chattanoogapulse.com | Katie Hart

The annual Sip TN Chattanooga Wine Festival is back on March 23, featuring wines, hard ciders, and meads from many local wineries across the state of Tennessee. The festival, which takes place from Noon to 4:00 pm, will be held at the First Horizon Pavilion.

Feb 8, 2024 | srcd.onlinelibrary.wiley.com | Shayl F. Griffith |Daniel Bagner |Katie Hart

Supporting Information Filename Description cdep12500-sup-0001-TableS1.docxWord 2007 document , 33.6 KB Table S1. REFERENCES AAP Council on Communications and Media. (2016). Media and young minds. Pediatrics, 138(5), e20162591. https://doi.org/10.1542/peds.2016-2591 , , , , , & (2018). INSIGHT responsive parenting intervention reduces infants' screen time and television exposure. International Journal of Behavioral Nutrition and Physical Activity, 15(1), 24.

Jan 2, 2024 | cim.co.uk | Katie Hart

Live broadcast: Thursday 25 January 2024 13:00 GMT Katie Hart Your customer’s brain is a complex and unpredictable thing.

Aug 18, 2023 | cim.co.uk | Laura Bracher |Katie Hart |Duncan Smith

18 August 2023 Neuromarketing uses neuroscience and psychology to better understand consumer behaviour and develop more effective marketing strategies. This includes techniques like monitoring brain activity, eye tracking and skin response to measure emotional reactions to marketing messages. This piece explores how brands can use these insights to create more effective marketing campaigns.