Laura Bracher

6 days ago | cim.co.uk | Laura Bracher

02 June 2025 Consumers are paying more attention to the impact of their choices (and to the actions of the companies they support). They're not just looking for clever campaigns and catchy slogans; they want to see brands that stay true to their values. For marketing leaders, this presents both a responsibility and an opportunity.

2 weeks ago | cim.co.uk | Laura Bracher

19 May 2025 Marketing is evolving—fast. AI is opening a whole new world of possibilities, while storytelling and brand building are making a comeback. As audiences become harder to reach and even harder to impress, the challenge for marketers isn't just keeping up; it's staying relevant and ahead of the curve. That's why CIM's Digital Marketing Conference on 17th June comes at a crucial moment.

3 weeks ago | cim.co.uk | Laura Bracher

Each June, Volunteers' Week (2nd–8th) recognises and celebrates the contributions made by volunteers across the UK. It's a week packed full of stories, focusing on those who give their free time to help local communities and beyond. But for marketers, it's more than just a feel-good fixture in the calendar. As audiences increasingly expect brands to stand for something more meaningful, Volunteers' Week presents marketers with a valuable opportunity to connect with purpose.

1 month ago | cim.co.uk | Laura Bracher

22 April 2025 Beyond the finish line, the Boston and London Marathons in April present significant opportunities for marketers. The CIM team examines the evolving landscape of sponsorship, the increasing importance of sustainability, and innovative approaches to engaging the vast crowds they attract.

2 months ago | cim.co.uk | Laura Bracher

31 March 2025 Humour can be a great way for brands to connect with their audiences and April Fools' day provides a perfect opportunity for brands to showcase their creativity and even stir up some good-humoured mischief.