-
3 weeks ago | 
cim.co.uk | Laura Bracher
31 March 2025
Humour can be a great way for brands to connect with their audiences and April Fools' day provides a perfect opportunity for brands to showcase their creativity and even stir up some good-humoured mischief.
-
4 weeks ago | 
cim.co.uk | Laura Bracher
28 March 2025
Nostalgia has been a rising trend for some time now, and it certainly looks like it is here to stay. With advertising featuring a parade of iconic faces, classic references and music hits from yesteryear, consumers are loving the trip down memory lane.
-
1 month ago | 
cim.co.uk | Laura Bracher
24 March 2025
Diversity, equity, and inclusion (DEI) isn't a "nice to have" for businesses; it's fundamental for long-term success. It continues to show its worth, and, according to McKinsey, the penalties for low diversity on executive teams are intensifying.
-
1 month ago | 
cim.co.uk | Laura Bracher
24 March 2025
Diversity, equity, and inclusion (DEI) isn't a "nice to have" for businesses; it's fundamental for long-term success. It continues to show its worth, and, according to McKinsey, the penalties for low diversity on executive teams are intensifying.
-
1 month ago | 
cim.co.uk | Laura Bracher
Despite significant progress in gender equality, women remain underrepresented in leadership roles. At the current rate of progress, full gender parity won't be reached until 2158—that's roughly five generations from now.
International Women's Day isn't just about celebrating progress—it's a call to step forward in solidarity and push for real, measurable change.
-
1 month ago | 
cim.co.uk | Laura Bracher
Despite significant progress in gender equality, women remain underrepresented in leadership roles. At the current rate of progress, full gender parity won't be reached until 2158—that's roughly five generations from now.
International Women's Day taking place on 08 March 2025 isn't just about celebrating progress—it's a call to step forward in solidarity and push for real, measurable change.
-
2 months ago | 
cim.co.uk | Laura Bracher
24 February 2025
Marketing is constantly changing, and as it does, so should our skills and knowledge. While those just starting out will focus on mastering the basics, marketers with a few years of experience may find themselves asking: how do I progress? The answer lies in professional development.
Professional development is crucial for finding new opportunities, advancing careers, and building strong teams.
-
2 months ago | 
cim.co.uk | Laura Bracher
17 February 2025
The ever-changing landscape of social media can easily feel overwhelming and pressurising, particularly with so many brands occupying the space. Structuring a clear strategy for managing multiple social media accounts can create a seamless posting experience and ensure you have time to be imaginative with your content, particularly for marketers juggling social media alongside other roles.
-
2 months ago | 
cim.co.uk | Laura Bracher
AI can provide several benefits to the marketing industry, including automating tasks, improving efficiency and embellishing creativity. But is there a danger we become too dependent on the tool, and how can we as marketers maintain a human touch?
Artificial intelligence (AI) has well and truly entered the chat. It's become a game-changer across many industries, and marketing is no exception.
-
Jan 24, 2025 | 
cim.co.uk | Laura Bracher
24 January 2025
Have you ever wondered how to foster your customer relationships during the quiet period following the holiday rush? Laura Bracher discusses customer retention strategies for brands, using customer behaviour data to help guide January campaigns and explains how connecting emotionally with consumers can benefit engagement.
