Katie Hicks

2 days ago | marketingbrew.com | Katie Hicks

For the second year in a row, Amazon joined the upfronts line-up and made the case to advertisers that bigger is, in fact, better. Over the course of its nearly hour-and-a-half pitch Monday night, the company put its full platform suite on display, from Prime Video to Amazon Music, Wondery, Twitch, and Amazon MGM Studios, making the case that advertisers needn’t look anywhere else for all their advertising needs.

6 days ago | marketingbrew.com | Katie Hicks

YouTube, which is expected to surpass Disney to become the biggest media company in the world by revenue this year, wasted no time at its NewFront event on Thursday reminding everyone that, per Nielsen, it’s currently the No. 1 streaming platform in the country. “Audiences are watching on every screen, from their living rooms to their phones and across every video format,” Anne Marie Nelson-Bogle, VP of YouTube ads marketing, said onstage.

1 week ago | marketingbrew.com | Katie Hicks

Khartoon Weiss, VP of global business solutions, kicked off TikTok’s 2025 NewFront presentation with a simple plea promise. “TikTok is here,” she said. “We’re here.”Without explicitly naming the existential elephant in the room, TikTok executives made the case to advertisers Tuesday afternoon that the platform isn’t going anywhere.

2 weeks ago | marketingbrew.com | Katie Hicks

Pashion Footwear, which sells flats that convert to high heels and vice versa, is known for its versatility, and founder and CEO Haley Pavone is used to navigating pivots beyond twist-off heels. As a first-time business owner, she’s faced everything from Covid supply-chain disruptions to threats of a ban on TikTok, which the brand leverages to reach new customers.

2 weeks ago | hampshirechamber.co.uk | Katie Hicks

In a determined effort to close the skills gap and future-proof the Island’s workforce, the Isle of Wight Chamber of Commerce has replicated a successful series of Local Skills Improvement Plan (LSIP) roundtables originally led by Hampshire Chamber. These spring 2025 discussions brought together employers from four vital sectors—Construction, Hospitality, Health and Social Care, and Logistics—to identify critical workforce challenges and practical solutions.