Katie Hicks
Senior Reporter at Marketing Brew
@morningbrew reporter covering marketing + culture
Articles
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1 week ago |
soundsprofitable.com | Katie Hicks
Podcasting: The Most Versatile Medium by Tom WebsterTo mark the release of The Advertising Landscape, Sounds Profitable’s latest flagship study, Webster focuses on one particular slide demonstrating audience behavior: responses to the question “in the past month, how have you consumed New Heights with Jason and Travis Kelce?
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1 week ago |
marketingbrew.com | Katie Hicks
Even the Duchess of Sussex isn’t above a link in bio. Earlier this month, Meghan Markle joined affiliate marketing platform ShopMy and shared commissionable links for everything ranging from a Reformation button-down to a Uniqlo trench coat. Meghan is certainly not the first public figure looking to make a buck off a product recommendation, and this isn’t her first rodeo, having used affiliate platform LTK prior to becoming a royal.
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2 weeks ago |
marketingbrew.com | Katie Hicks
To ban, or not to ban? That continues to be the question—but for now, TikTok is sticking around for at least a few more months. On Friday, President Donald Trump said he would sign an executive order to once again delay enforcement of the divest-or-ban law that was passed by Congress and signed by President Biden last year and upheld by the Supreme Court in January.
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3 weeks ago |
marketingbrew.com | Katie Hicks
Sunscreen brand Supergoop has been sending SMS messages with text and email marketing platform Attentive since 2018. At the time, texting felt like a “much more untapped opportunity” for brands, Kim Nguyen, senior director of DTC and CRM at Supergoop, told us. But the rapid adoption of SMS marketing in the last few years has changed the game, even for brands that have long been using the channel. “Now SMS actually feels like such a table stakes core marketing channel,” Nguyen said.
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3 weeks ago |
marketingbrew.com | Katie Hicks
Turns out, many creators want to be more than just mouthpieces. They want to be marketers. But a recent survey from influencer marketing agency Influencer, which sampled 500 creators primarily from the UK and North America, found that there are plenty of perception gaps that exist between brands and creators, including beliefs around how involved creators can or want to be in the marketing process.
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tiktok is set to be banned this weekend following the supreme court decision, but many creators are reluctant to head to instagram reels https://t.co/mT1MxYNIay
RT @milkkarten: talked to @MorningBrew about @cava’s strategic use of self deprecation, partnering with @DirtbagNolita, and viewing creator…
RT @liahaberman: “How the brand behind Selena Gomez’s viral blanket seized the meme-nt” https://t.co/kkyflgDC3K?
