Katie Salcius

3 weeks ago | forbes.com | Katie Salcius

The latest round of tariffs is affecting big-box retailers and global manufacturers, but it's also reshaping how creators operate, what brands can afford, and who ultimately gets paid. Earlier this month, Trump unveiled plans for a sweeping 10% tariff on nearly all imported goods and higher duties on certain countries, including China, Vietnam, and Japan. As brands tighten budgets and rethink strategy, influencers, and brands, feel the squeeze in unexpected ways.

1 month ago | forbes.es | Francesco Fusi |Ian Sheperd |Katie Salcius

En los últimos tiempos, el estilo visual inspirado en los famosos estudios de animación japoneses «Studio Ghibli» ha ganado popularidad en las redes sociales. Si eres amante del cine de animación, probablemente ya hayas visto algunas de sus obras más conocidas, como Mi vecino Totoro, El viaje de Chihiro o La princesa Mononoke. Pero, ¿qué es exactamente el «estilo Ghibli» que está conquistando las plataformas digitales?

Feb 7, 2025 | forbes.com | Katie Salcius

Creators are reshaping how we consume, share, and produce news. A new wave of creators, known as news influencers, is transforming how current events get shared. They provide continuous real-time first and build trust with audiences who feel disconnected from traditional mainstream media. According to a recent report from the Pew Research Center, one in five Americans get their news from these news influencers, with a significantly higher percentage among adults under 30.

Jan 21, 2025 | forbes.com | Katie Salcius

Creators are reeling from the whiplash of events, many questioning if they were authentic or charade. On Saturday evening, around 7:40 p.m. PST / 10:40 p.m. EST, the app abruptly locked users out and displayed an on-screen message that read, "Sorry, TikTok isn't available right now." The message included details about the app working with President Donald Trump on a solution.

Jan 15, 2025 | forbes.com | Katie Salcius

Melissa Wood-Tepperberg's journey from wellness creator to thriving entrepreneur earned her recognition from one of the world's most prestigious institutions— The Harvard Business School. Her entrepreneurial journey is now the subject of a three-year case study at Harvard, reflecting a growing trend among top business schools to incorporate the rapidly expanding creator economy—a $250 billion industry—into their curricula.