Katja Laska

Cologne

Chief Editor at iXtenso.com

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ixtenso.com

Articles

Self-service: regional shopping made easy

1 month ago | ixtenso.com | Katja Laska

Fresh, regional, always available - the Stadt Hofladen in Nuremberg brings local produce directly into the city center, combining modern shopping with local variety. In a self-service store full of vending machines, fresh fruit and vegetables, drinks and specialties from the surrounding area await customers. Spontaneous - without any staff and with convenient payment by card or cash.
“Ethics in retail” means taking responsibility

Feb 17, 2025 | ixtenso.com | Katja Laska

Ethics in retail - an aspect that is rarely in the spotlight but is becoming increasingly important. Sustainability, social responsibility and fair competitive conditions make ethical conduct indispensable for companies. Prof. Dr. Tobias Wollermann, VP Corporate Responsibility at the Otto Group, explains how retailers can meet these challenges, who is leading the way and why developments around Temu and Shein are making the topic even more important.
Technological progress in retail: a look at EuroCIS 2025

Jan 13, 2025 | ixtenso.com | Katja Laska

From artificial intelligence to smart stores and cybersecurity: EuroCIS 2025 combines technological innovations and practical solutions for the retail sector. In an interview, Elke Moebius, Director EuroCIS at Messe Düsseldorf, reveals what is currently moving the industry, what innovations visitors can look forward to this year and which technology has inspired them the most when shopping so far.
Shop-in-Shop: Small solutions with great potential?

Dec 5, 2024 | ixtenso.com | Katja Laska

When brands rely on shop-in-shops, the rule is to fit as much as possible into as little space as possible. But what should you pay particular attention to in the design and product presentation? The German toy manufacturer Schleich has been using such solutions for years and has tips for industry colleagues. Source: SchleichShop-in-shop areas are known to not offer much space. What advice do you have for others who want to sell in this space?
OBI and retail media: Challenges and opportunities for omnichannel retailers

Nov 11, 2024 | ixtenso.com | Katja Laska

Retail media is booming and offers retailers new opportunities to reach target groups. But how do you successfully implement the transformation? Patricia Grundmann, Vice President Media & Retail Media at OBI and Managing Director of the OBI First Media Group, explains in an interview how the company implements marketing and the use of advertising messages in the digital age, what technological challenges there are and why omnichannel retailers can benefit in particular.
Mystery box vending machines: Surprise pack with a success factor?

Aug 14, 2024 | ixtenso.com | Lena Schmidt |Katja Laska

Vienna, Berlin, Hamburg, Cologne: mystery boxes or vending machines are popping up in more and more places. The promise: Thrills and spills for little money; after all, you don't know what you're going to get. Reason enough for the iXtenso editorial team to take a closer look at the new retail concept and get a surprise from the vending machine. Is it worth a visit? Do you remember the surprise bags from the kiosk? The vending machines work in a similar way.
For you: Retail marketing calendar 2024

Jul 31, 2024 | ixtenso.com | Katja Laska

Birthdays, holidays, holidays ... We record all these days in calendars every year to plan our personal daily lives. But the financial year can also be planned. This can be particularly important for retailers. You can plan special marketing measures based on important holidays, special offer days and other awareness days, but also optimise your product range planning, as demand can be particularly high at certain times.
Intelligent shopping assistant - iXtenso - retail trends • iXtenso - retail trends

Jun 25, 2024 | ixtenso.com | Katja Laska

Source: beta-webProduct search, navigation, shopping basket management and checkout: intelligent shopping assistants can now be integrated into all of these processes in brick-and-mortar stores. But what does this look like in practice? iXtenso took a look at application examples in various stores with Lutz Hollmann-Raabe, COO & CSO of Bütema AG. Source: Bütema AGMany retailers now rely on their own apps. What do you think?
Store design at Niederegger: marzipan and maritime charm in Lübeck

May 8, 2024 | ixtenso.com | Katja Laska

The Niederegger store in Lübeck combines many things: it reflects the city's close connection to the marzipan tradition and incorporates Lübeck's maritime history into the design of the store. Visitors can expect historical flair here - both in terms of taste and appearance.
Shop-in-Shop: Small solutions with great potential?

Mar 20, 2024 | ixtenso.com | Katja Laska

Report • 12.06.2024Toy manufacturer Schleich reveals what is important for POS conceptsWhen brands rely on shop-in-shops, the rule is to fit as much as possible into as little space as possible. But what should you pay particular attention to in the design and product presentation? The German toy manufacturer Schleich has been using such solutions for years and has tips for industry colleagues. Shop-in-shop areas are known to not offer much space.