Katja Laska

2 months ago | ixtenso.com | Katja Laska

Fresh, regional, always available - the Stadt Hofladen in Nuremberg brings local produce directly into the city center, combining modern shopping with local variety. In a self-service store full of vending machines, fresh fruit and vegetables, drinks and specialties from the surrounding area await customers. Spontaneous - without any staff and with convenient payment by card or cash.

Feb 17, 2025 | ixtenso.com | Katja Laska

Ethics in retail - an aspect that is rarely in the spotlight but is becoming increasingly important. Sustainability, social responsibility and fair competitive conditions make ethical conduct indispensable for companies.   Prof. Dr. Tobias Wollermann, VP Corporate Responsibility at the Otto Group, explains how retailers can meet these challenges, who is leading the way and why developments around Temu and Shein are making the topic even more important.

Jan 13, 2025 | ixtenso.com | Katja Laska

From artificial intelligence to smart stores and cybersecurity: EuroCIS 2025 combines technological innovations and practical solutions for the retail sector. In an interview, Elke Moebius, Director EuroCIS at Messe Düsseldorf, reveals what is currently moving the industry, what innovations visitors can look forward to this year and which technology has inspired them the most when shopping so far.

Dec 5, 2024 | ixtenso.com | Katja Laska

When brands rely on shop-in-shops, the rule is to fit as much as possible into as little space as possible. But what should you pay particular attention to in the design and product presentation? The German toy manufacturer Schleich has been using such solutions for years and has tips for industry colleagues. Source: SchleichShop-in-shop areas are known to not offer much space. What advice do you have for others who want to sell in this space?

Nov 11, 2024 | ixtenso.com | Katja Laska

Retail media is booming and offers retailers new opportunities to reach target groups. But how do you successfully implement the transformation? Patricia Grundmann, Vice President Media & Retail Media at OBI and Managing Director of the OBI First Media Group, explains in an interview how the company implements marketing and the use of advertising messages in the digital age, what technological challenges there are and why omnichannel retailers can benefit in particular.