iXtenso.com

iXtenso ist ein besonderes Online-Medium, das ähnlich wie ein gedrucktes Magazin Fachartikel, Neuigkeiten und Produktinformationen bereitstellt. Es kombiniert die Vorzüge von Fachpublikationen mit den Möglichkeiten des Online-Marketings.

National, Trade/B2B

English, German

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#2806957

United States

#1908604

Business and Consumer Services/Business Services

#15738

Traffic sources

Monthly visitors

Articles

Between tradition and transformation: how Fissler is rethinking omnichannel

1 week ago | ixtenso.com | Lena Schmidt

At the e-Commerce Day 2025, Dominik Kraxner, Head of Sales DACH at Fissler, provided exciting insights into the premium cookware manufacturer's omnichannel strategy. It became clear that digitalization challenges established brands - but also offers enormous opportunities. Dominik Kraxner, Head of Sales DACH at Fissler, opened his presentation with a clear focus: how can an established premium brand successfully shape the digital transformation?
Customer loyalty at eye level: Why WhatsApp is becoming indispensable for retailers

2 weeks ago | ixtenso.com | Lena Schmidt

WhatsApp is no longer just a private communication channel. With a daily usage time of around 30 minutes and a reach of 60 million people in Germany alone, the messenger offers enormous potential for retailers. At EuroCIS 2025, we spoke to Christian Strauch, Co-Founder and Co-CEO of the startup hellomateo, about current strategies in WhatsApp marketing.
Experience fulfillment up close: From order to delivery

1 month ago | ixtenso.com | Lena Schmidt

Source: beta-web/Lena Schmidt; iX-tech GmbH, B+S GmbH, Descartes pixi, IANEO Solutions GmbH, Kaufland Global Marketplace, Raja, DHL, Loqate, HoneywellHow do ordered products get from the shopping cart to the doorstep? This question was answered impressively at the e-Commerce Day 2025 by Kaufland. Visitors were able to go through the entire fulfillment process live - from ordering in the demo store to picking, packing and shipping. I went on this journey and documented it step by step.
TikTok Shop - cool, clever ... and a little unsettling - iXtenso - retail trends @ iXtenso - retail trends

1 month ago | ixtenso.com | Lena Schmidt

So now the time has come: the TikTok Shop has been launched in Germany. And to be honest? I find it exciting. As an editor who deals with retail trends on a daily basis, this is exactly the kind of moment that makes me think: Okay, something is happening here that we shouldn't ignore. Source: tiktokshop_deBecause of course, the principle sounds tempting: see products, be entertained, buy - all directly in the app. For those who already spend a lot of time on TikTok, this is the perfect combination.
Self-service: regional shopping made easy

1 month ago | ixtenso.com | Katja Laska

Fresh, regional, always available - the Stadt Hofladen in Nuremberg brings local produce directly into the city center, combining modern shopping with local variety. In a self-service store full of vending machines, fresh fruit and vegetables, drinks and specialties from the surrounding area await customers. Spontaneous - without any staff and with convenient payment by card or cash.
Gamification in retail: how to attract and retain new customers

2 months ago | ixtenso.com | Lena Schmidt

Gamification marketing offers retailers new, creative ways to attract and retain customers in the long term. Philipp Döbeli, Head of Sales at Brame AG, explains in an interview at EuroCIS 2025 how the company's software enables retailers to integrate playful elements into their campaigns quickly and easily. In the interview, he explains why gamification makes sense for every company - regardless of size and sales channel.
Retail media: great potential or just a buzzword?

2 months ago | ixtenso.com | Lena Schmidt

Source: beta-webRetail media is one of the most exciting developments in retail in recent years. But how can retailers benefit from it? We asked industry experts what they consider to be the most important aspect of retail media and what potential they see for bricks-and-mortar retail. Their answers show: It's all about data, digital customer experiences and new sources of revenue.
Supermarket without staff: How EDEKA at the Stuttgart Airport turns night into business

2 months ago | ixtenso.com | Lena Schmidt

How can a supermarket be always open without having staff on site at all times? Florian Jäger, owner of the EDEKA store at Stuttgart Airport, asked himself this question - and found an innovative solution. At EuroCIS 2025, he presented the WalkIn concept, which allows his store to operate at night without staff, but not without supervision. The EDEKA store at Stuttgart Airport regularly closes at 10 pm.
Supermarket without staff: How EDEKA at Stuttgart Airport turns night into business

2 months ago | ixtenso.com | Lena Schmidt

How can a supermarket be open around the clock without having staff on site at all times? Florian Jäger, owner of the EDEKA store at Stuttgart Airport, asked himself this question - and found an innovative solution. At EuroCIS 2025, he presented the WalkIn concept, which allows his store to operate at night without staff, but not without supervision. The EDEKA store at Stuttgart Airport regularly closes at 10 pm.
“Ethics in retail” means taking responsibility

Feb 17, 2025 | ixtenso.com | Katja Laska

Ethics in retail - an aspect that is rarely in the spotlight but is becoming increasingly important. Sustainability, social responsibility and fair competitive conditions make ethical conduct indispensable for companies. Prof. Dr. Tobias Wollermann, VP Corporate Responsibility at the Otto Group, explains how retailers can meet these challenges, who is leading the way and why developments around Temu and Shein are making the topic even more important.