Katy Charles

2 months ago | beet.tv | Katy Charles

SAN JUAN, PR – As connected TV (CTV) continues its rapid growth trajectory, brands are increasingly focused on tying advertising spend to measurable business outcomes. Speaking to David Kaplan following a panel appearance at February’s Beet Retreat San Juan 2025 conference in Puerto Rico , Damian Garbaccio, chief commercial and marketing officer at Affinity Solutions, emphasized the importance of purchase data as the ultimate metric for advertising effectiveness.

May 20, 2024 | beet.tv | Katy Charles

For Laurinda Rainey, Managing Director and General Manager of the United Airlines Cobrand at Chase, taking on the role of a committee member for the Women in Media & Marketing Luncheon benefiting Breastcancer.org was not just a priority, it was also personal. Held at JPMorgan Chase Headquarters in New York on May 2, the event honored executives who have been advocates, caregivers and survivors of breast cancer.

Oct 4, 2023 | beet.tv | Katy Charles

Yahoo is known for many things – search, email, fantasy sports. TV? Not so much. But the company is on a mission to change that perception. According to Adam Roodman, SVP Ads Product & Strategy at Yahoo, connected TV advertising has been a major growth area for several years – but many outside the CTV ad buying sphere might not realize it. “One of the best parts about being named Yahoo is because there is such a great brand affinity for the consumer brand,” he said.