Beet.TV
Since it started in 2006, Beet.TV has become a vital source for news about the digital video revolution. Unlike traditional print-focused business magazines, Beet.TV shares its content through short, carefully crafted videos. These videos cover breaking news, highlight industry changes, and identify emerging trends. With a personal touch, they offer valuable perspectives from key figures in the industry.
Outlet metrics
Global
#1639371
United States
#661709
Business and Consumer Services/Marketing and Advertising
#2257
Articles
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5 days ago |
beet.tv | Robert Andrews
The advertising toolkit is undergoing a radical overhaul. Blunt instruments are rapidly giving way to precision tools, capable of dissecting campaign performance with unprecedented granularity. The imperative for advertisers is to “embrace the change,” according to Paul Zovighian, VP, marketplaces, Index Exchange. He pointed to the rise of companies using artificial intelligence to refine their campaigns, a stark contrast to older methods.
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1 week ago |
beet.tv | Rob Williams
MIAMI – Artificial intelligence and deep learning are radically transforming how advertising strategies are developed, measured, and executed—but the human element remains central to success, said Salom Berlin, vice president and media director at Interpublic Group’s Mediahub Worldwide. In a recent interview, Berlin described how deep learning has evolved from a back-end optimization tool into a core driver of personalization, prediction and performance at scale.
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1 week ago |
beet.tv | Rob Williams
At this year’s NewFronts, Samsung Ads made a bold statement about the future of television advertising: it’s free, shoppable, data-fueled — and it’s redefining performance marketing. Michael Scott, vice president and head of ad sales and operations at Samsung Ads, laid out a sweeping vision that places FAST (free ad-supported streaming TV) and smart data at the heart of the company’s next chapter.
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1 week ago |
beet.tv | Rob Williams
In an industry obsessed with metrics, Marc Guldimann, co-founder and chief executive of attention-tracking firm Adelaide, is calling time on one of digital advertising’s most entrenched holdouts: viewability. “I think it’s been widely established that attention is a better proxy for media quality than viewability,” Guldimann said in this interview with Beet.TV contributor David Kaplan.
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1 week ago |
beet.tv | Rob Williams
Kinective Media by United Airlines is heading back to the Cannes Lions International Festival of Creativity with momentum and a message: commerce media, driven by first-party data and high-intent travelers, is poised to redefine how brands engage audiences across the digital landscape. James Rothwell, managing director of brand marketing at Kinective Media, says the return to Cannes marks a pivotal moment for the company, which debuted its traveler-focused media network at last year’s festival.
Beet.TV journalists
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