Kavita Singh

London

Senior Content Editor at B2B Marketing

Articles

Aligning Marketing And Sales For Growth: 5 Tips For Success

1 week ago | b2bmarketing.net | Kavita Singh

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing. Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.
Beyond the AI Hype: A B2B Revenue Leader's Guide to Real Sales Transformation

2 weeks ago | b2bmarketing.net | Kavita Singh

When I began my career as a Business Development Representative (BDR), mytoolkit was laughably simple: a plugged-in phone and a stack of directories. My job was to dial through hundreds of listings, hoping to luck out and hit upon a few leads that might need our services. Fast forward to today, and the landscape has transformed so fundamentally that those old tactics are not just inefficient; they’re nearly obsolete.
Revealed: We Identified the Best ABM Agencies From Our UK Agency Report

2 weeks ago | b2bmarketing.net | Kavita Singh

Stumped on how to choose an ABM agency? Our UK Agencies Benchmarking Report featured some of the best in the region. Check out everything from the agencies who cracked the top five to some interesting insights revealed from our experts, case studies and more. First off, when we surveyed 83 UK agencies, 19 of them said ABM was one of their top three specialisms. That means nearly a quarter of agencies are making ABM a strategic priority but in turn that means a majority of agencies are not.
Gravity Global has appointed Terri Lee as Managing Director in Healthcare

3 weeks ago | b2bmarketing.net | Kavita Singh

The appointment not only furthers Gravity Global’s growing footprint in more complex industries but it also reinforces the agency’s presence in the US. This appointment comes after Gravity Global acquired her medical branding and marketing agency called LEE Branding. Founded in 2011, LEE Branding focuses on strategic advertising for medical brands, boasting partners from mid-sized and start-up clients from healthcare, devices, medical technology and pharmaceutical industries.
The Innovation Imperative for Manufacturing Marketers

3 weeks ago | b2bmarketing.net | Kavita Singh

The manufacturing businesses that make up this ecosystem have many different priorities when they transact with one another. Their success has always depended on operational efficiency, on compliance and safety, and on securing competitive pricing. Today, though, there’s a new imperative shaping their decisions. Manufacturing buyers and businesses don’t just need suppliers. They need innovation partners.
10 Ways to Escape the Brandcuffs

1 month ago | b2bmarketing.net | Kavita Singh

Authenticity. The big dream for B2B brands that want to be seen, believed, maybe even a little loved. It’s an ambitious ask though – especially in a sector where brands dare not show their face without honed and buffed brand guidelines shaping their every move. Such guidelines, of course, are needed. A brand book can be shared across a business, protecting it from careless or wanton visual corruption.
The Age of Responsible Growth: Why AI is No Longer Optional for Sales Leaders

2 months ago | b2bmarketing.net | Kavita Singh

Gone are the days when businesses could chase growth at any cost, a model sustained by the era of near-zero interest rates and seemingly endless pools of venture capital. Today, as I reflect on discussions not just within the tech industry but with sectors as varied as property development, a common theme emerges: the essential, transformative role of AI in responsible business growth.
Which Marketing Agency Experienced the Most YoY Growth? We Reveal All in Our UK Agencies Benchmarking Report

2 months ago | b2bmarketing.net | Kavita Singh

If you haven’t checked it out already, our UK Agencies Benchmarking Report is chock-full of insights about the B2B industry. And if you’re looking for the marketing agency that has gone through the most growth (percentage-wise) YoY, then read our blog below to check out the top 10. Before we get started, it’s worth noting that the Rising Stars we are highlighting are the top 10 agencies that reported the largest percentage increase in UK gross income.
Creating a Truly Inclusive Business: Celebrating Diversity in B2B Marketing

2 months ago | b2bmarketing.net | Kavita Singh

True inclusivity goes far beyond quotas and policies. When we feel comfortable expressing ourselves, our experiences, and perspectives, great things can happen: innovation flourishes, creative problem-solving becomes the norm, and collaboration thrives…The question is therefore, how can we all contribute to making true inclusivity in business the norm for the next generation? Creating a positive and productive work environment relies on active listening and representation.
2025 trends and challenges revealed: The state of marketing agencies in the UK

Mar 5, 2025 | b2bmarketing.net | Kavita Singh

To say it has been a challenging time for agencies would be an understatement. Between budget cuts and the pressure to deliver with limited resources, it has been a tough market. And when we started to put together the UK Agencies Benchmarking Report (which you can find here), we weren’t surprised to see that sentiment said from agency after agency. Check out our full assessment of marketing agencies in the UK.