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1 week ago | 
b2bmarketing.net | Kavita Singh
Authenticity. The big dream for B2B brands that want to be seen, believed, maybe even a little loved. It’s an ambitious ask though – especially in a sector where brands dare not show their face without honed and buffed brand guidelines shaping their every move. Such guidelines, of course, are needed. A brand book can be shared across a business, protecting it from careless or wanton visual corruption.
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3 weeks ago | 
b2bmarketing.net | Kavita Singh
Gone are the days when businesses could chase growth at any cost, a model sustained by the era of near-zero interest rates and seemingly endless pools of venture capital. Today, as I reflect on discussions not just within the tech industry but with sectors as varied as property development, a common theme emerges: the essential, transformative role of AI in responsible business growth.
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3 weeks ago | 
b2bmarketing.net | Kavita Singh
If you haven’t checked it out already, our UK Agencies Benchmarking Report is chock-full of insights about the B2B industry. And if you’re looking for the marketing agency that has gone through the most growth (percentage-wise) YoY, then read our blog below to check out the top 10. Before we get started, it’s worth noting that the Rising Stars we are highlighting are the top 10 agencies that reported the largest percentage increase in UK gross income.
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1 month ago | 
b2bmarketing.net | Kavita Singh
True inclusivity goes far beyond quotas and policies. When we feel comfortable expressing ourselves, our experiences, and perspectives, great things can happen: innovation flourishes, creative problem-solving becomes the norm, and collaboration thrives…The question is therefore, how can we all contribute to making true inclusivity in business the norm for the next generation? Creating a positive and productive work environment relies on active listening and representation.
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1 month ago | 
b2bmarketing.net | Kavita Singh
To say it has been a challenging time for agencies would be an understatement. Between budget cuts and the pressure to deliver with limited resources, it has been a tough market. And when we started to put together the UK Agencies Benchmarking Report (which you can find here), we weren’t surprised to see that sentiment said from agency after agency. Check out our full assessment of marketing agencies in the UK.
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2 months ago | 
designmynight.com | Kavita Singh
Published 14 February 2025. By Kavita Singh. Ahh TikTok, our favourite app to scrollendlessly on for hours upon hours. But washing up hacks and dancetutorials aside, we're rounding up all the TikTokfamous bars in London that are actually worth goingto. From gorgeous sky-high haunts andTikTok famous restaurants to kooky undergroundwatering holes and immersive experiences, the city has you setwith these buzzworthy spots. So what are you waiting for? Putthe phone down and check them out for yourself.
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2 months ago | 
b2bmarketing.net | Kavita Singh
Juggling a B2B marketing team from a leadership perspective is no easy feat. From implementing the best strategy for your team to creating an ideal environment for growth, it can be a tricky balance. Luckily, we’ve put together a trusty guide on how to build a B2B marketing team. Read on to find out the secrets to both building and strengthening it. Recruitment: Hire diverse candidatesSo how do you organize a B2B marketing team? Well, you need to build one first.
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Jan 15, 2025 | 
mytravaly.com | Kavita Singh
In today’s fast-paced world, the role of technology in nearly every aspect of business and daily life is undeniable. As the digital landscape continues to expand, the demand for professionals who understand technology is soaring. One qualification that stands out in this ever-evolving job market is the Advanced Diploma in Computer Applications or ADCA. But what is ADCA?
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Jan 11, 2025 | 
techsling.com | Kavita Singh
When it comes to higher education, choosing the right degree can be overwhelming. One of the most popular options for students around the world is the Master of Arts (MA). It’s a versatile degree with endless possibilities, but the challenge often lies in choosing the right specialization. With so many fields to consider, how do you know which path to take? This article will help you navigate your decision and make an informed choice about your MA specialization. Let’s start with the basics.
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Jan 8, 2025 | 
biorxiv.org | Apostolos G. Gittis |Kavita Singh |Ulrike S. Diesterbeck |Liya Muslinkina
AbstractPoxviruses are exceptional in having an entry-fusion complex (EFC) consisting of eleven conserved proteins embedded in the membrane of mature virions. With the goal of understanding the function of the EFC, extensive efforts have been made to determine the structures and roles of its components, and to date, structures have been determined for nine of the eleven proteins.
