Kavita Singh

London

Senior Content Editor at B2B Marketing

Articles

We Ranked US Marketing Agencies by YoY Growth: Here’s Who Came Out on Top

2 weeks ago | b2bmarketing.net | Kavita Singh

Our US Agencies Benchmarking Report was released just a few weeks ago and it is filled to the brim with interesting insights into the B2B landscape. And if you’re on the hunt to find out which marketing agency has undergone the most YoY growth both percentage-wise and in terms of $ amount, then read on to check out the top 10 agencies for both. To be clear, the top 10 agencies who reported the largest percentage increase in YoY US gross income were named our Rising Stars.
Revealed: We Break Down The Top 10 B2B Marketing Agencies In The US

3 weeks ago | b2bmarketing.net | Kavita Singh

Good news! We’ve just launched our 2025 US Agencies Benchmarking Report and we are analyzing the top 10 US B2B marketing agencies, highlighting metrics such as gross income, specialisms, YoY growth and headcount. Every year, we reveal insights into the US agency landscape through our in-depth benchmarking report. Before we jump in, it’s important to note that we asked agencies to provide us with financial data from their most recently closed financial year.
Aligning Marketing And Sales For Growth: 5 Tips For Success

1 month ago | b2bmarketing.net | Kavita Singh

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing. Explore frameworks and guides on how to identify, build and manage a successful B2B brand strategy that enhances your market presence and resonates with your target audience.
Multi-stage generative adversarial network model for segmenting retinal vascular structures in eye disease prediction

1 month ago | tandfonline.com | Ganesh Yenurkar |Kavita Singh |Sandip Mal |Roshan S. Bhanuse

Abstract Retinal vessel segmentation is essential for precise ophthalmological diagnoses, particularly in the prediction of retinal degenerative diseases. However, existing methods usually lack robustness and accuracy, especially in segmentation of thin or overlapping vessels. To face these challenges, this study introduces an enhanced retina-RV-Gain segmentation model, which employs an architecture of various stages to refine the results of segmentation iteratively.
Beyond the AI Hype: A B2B Revenue Leader's Guide to Real Sales Transformation

1 month ago | b2bmarketing.net | Kavita Singh

When I began my career as a Business Development Representative (BDR), mytoolkit was laughably simple: a plugged-in phone and a stack of directories. My job was to dial through hundreds of listings, hoping to luck out and hit upon a few leads that might need our services. Fast forward to today, and the landscape has transformed so fundamentally that those old tactics are not just inefficient; they’re nearly obsolete.
Revealed: We Identified the Best ABM Agencies From Our UK Agency Report

1 month ago | b2bmarketing.net | Kavita Singh

Stumped on how to choose an ABM agency? Our UK Agencies Benchmarking Report featured some of the best in the region. Check out everything from the agencies who cracked the top five to some interesting insights revealed from our experts, case studies and more. First off, when we surveyed 83 UK agencies, 19 of them said ABM was one of their top three specialisms. That means nearly a quarter of agencies are making ABM a strategic priority but in turn that means a majority of agencies are not.
Gravity Global has appointed Terri Lee as Managing Director in Healthcare

1 month ago | b2bmarketing.net | Kavita Singh

The appointment not only furthers Gravity Global’s growing footprint in more complex industries but it also reinforces the agency’s presence in the US. This appointment comes after Gravity Global acquired her medical branding and marketing agency called LEE Branding. Founded in 2011, LEE Branding focuses on strategic advertising for medical brands, boasting partners from mid-sized and start-up clients from healthcare, devices, medical technology and pharmaceutical industries.
The Innovation Imperative for Manufacturing Marketers

1 month ago | b2bmarketing.net | Kavita Singh

The manufacturing businesses that make up this ecosystem have many different priorities when they transact with one another. Their success has always depended on operational efficiency, on compliance and safety, and on securing competitive pricing. Today, though, there’s a new imperative shaping their decisions. Manufacturing buyers and businesses don’t just need suppliers. They need innovation partners.
10 Ways to Escape the Brandcuffs

2 months ago | b2bmarketing.net | Kavita Singh

Authenticity. The big dream for B2B brands that want to be seen, believed, maybe even a little loved. It’s an ambitious ask though – especially in a sector where brands dare not show their face without honed and buffed brand guidelines shaping their every move. Such guidelines, of course, are needed. A brand book can be shared across a business, protecting it from careless or wanton visual corruption.
The Age of Responsible Growth: Why AI is No Longer Optional for Sales Leaders

2 months ago | b2bmarketing.net | Kavita Singh

Gone are the days when businesses could chase growth at any cost, a model sustained by the era of near-zero interest rates and seemingly endless pools of venture capital. Today, as I reflect on discussions not just within the tech industry but with sectors as varied as property development, a common theme emerges: the essential, transformative role of AI in responsible business growth.