Kayla Villena

Listening to very interesting #fragrance founder stories of @WOChrisCollins @TheRealItika and @houseofbo_ at #WorldPerfumeryCongress. https://t.co/yAw45QDtnI

Enjoyed @ManeGroup's display booth at #WorldPerfumeryCongress. Latest innovations include #alcoholfree hair mists, 100% #upcycled formulations, and block chain and #ingredient traceability. https://t.co/5Qjt2oSWpO

I'm seeing more emphasis on sustainability, functional #fragrances, and specific claims, like antimicrobial and waterless, at #WorldPerfumeryCongress in Miami. #Bontoux and @DownUnderEO are certainly seeing this in the essential oils space. https://t.co/6KjbeRLZw8

Had a great conversation with @firmenich on #sustainability and #upcycled ingredient sources and blockchain technology. Price plays a huge factor in switch to sustainable sources, but #greenchemistry is an emerging space and more consumer appetite is expected. https://t.co/TMJKNKxYVf

Excited to speak at #WorldPerfumeryCongress in Miami today on #fragrance opportunities post-pandemic. This is my first conference in 2.5 years, so I'm excited to be back! https://t.co/YYIfMcwHJr

New product launches in select categories, #sustainability claims, and renovations in #packaging and #formulations are brightspots in the US market for #colourcosmetics. Read more in Global Cosmetic Industry's November issue: https://t.co/KxiJzpaX5w

I'm rather curious about this collaboration. "Tropicana is launching a limited edition toothpaste that pairs well with orange juice" #oralcare #toothpaste #flavors #collaboration #orangejuice. https://t.co/SNe9qlGpJr

"Birchbox has been acquired for $45 million by Texas-based startup FemTec, a healthcare company aiming to utilize data to transform the healthcare experience for women." #beautytech #personalization #wellness https://t.co/Eizrn1KZIf

How do we plan ahead in US #beauty #retail, given the rapid spread of #covid #deltavariant? Read my thoughts, as shared with @wwd: https://t.co/Gv1h2HGjMP

It's more common to see refillable cosmetics in the premium space (@Dior), or from brands that target a specific type of consumer (@KjaerWeis and @lushcosmetics). It's interesting to see this debut from mass fast-fashion. https://t.co/iEaCe1S4MX

The benefits of coconut are well-known to consumers in food/drink and personal care. I'm interested in learning more about this expansion and others like it: https://t.co/ztlQoz6Hvn

As a consultant for the #beautyindustry, this was very interesting to watch, particularly consumer perception of what constitutes as "#selfcare", emotional motivations in the path to purchase (or not purchase), and #digitalisation's influence: https://t.co/Lf5wR6fjVz

Thank you panelists from @DashHudson @rarebeauty and @bareMinerals for an informative discussion on social media and social commerce in #beauty. I enjoyed hearing about how your brands are embracing social commerce platforms in authentic ways.

AmorePacific's Innisfree is facing criticism regarding plastic + paper packaging of its green tea seed serum. Today's beauty consumers are empowered to speak out and expect beauty companies to act on sustainability goals in transparent ways. https://t.co/hty6kw6lQd

I learned more about my colleague's Brand Visioning initiative with other #female, veteran product and brand development experts in #beauty. If you're a beauty brand looking for tactical direction, be sure to apply before April 30! https://t.co/uDfS8FRETI

Yesterday's announcement that Carlyle Group acquired a majority stake in clean beauty leader Beautycounter foretells the potential in clean beauty-positioned, #digitallynative #skincare brands. Read more about my commentary at https://t.co/6p8DFP6Y5t via @VogueBusiness

Virtual try-ons, shoppable social media, and livestreaming are becoming permanent fixtures in #beauty consumers’ path to purchase. Learn more about my take on trends, such as digitalisation on beauty, through @Euromonitor's videocasts: https://t.co/5RWgfKcyRS