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1 week ago | euromonitor.com | Jorge M Zuniga |Jorge Lazo Zúñiga

In today's unpredictable business environment, marked by geopolitical instability, disrupted supply chains and rising costs, companies often shift to a short-term survival mindset, sidelining sustainability. However, it's vital not to overlook long-term strategic planning where creating sustainable value that endures, adapts and grows even amid volatility is key.

2 weeks ago | euromonitor.com | Nik Allen

As buyers resolutely choose wellness as a personal priority, mindful consumption is driving a consumer path to premiumisation in food and beverages. Functional attributes aligned with this healthful trend are reaping the benefits and the newly invigorated better for you (BFY) carbonated beverage segment arguably owes its rise to the American fascination with gut health.

3 weeks ago | euromonitor.com | Caroline Bremner

GenAI is disrupting customer experience with a new era of hyper-personalisation and innovation, opening up new experiences for consumers and new revenue opportunities for brands bold enough to experiment. GenAI bridges the gap between expectation and product/service delivery, taking customer satisfaction to a whole new level. Across the spectrum from retail, travel, hospitality to consumer product goods, brands are undergoing transformation in customer experience, marketing, NPD and innovation.

1 month ago | euromonitor.com | Jorge M Zuniga |Jorge Lazo Zúñiga

With the tightening of packaging regulations like the EU's Packaging and Packaging Waste Regulation (PPWR), turning a blind eye to sustainability communication is no longer an option. Now, more than ever, it's crucial to engage in clear, evidence-based communication due to regulatory efforts to prevent greenwashing, such as the EU's Green Claims Directive, set to come into force in 2027.

2 months ago | euromonitor.com | Paula Ferolla

This article highlights the findings from Euromonitor International’s Voice of the Industry survey, gathering insights from professionals across diverse industries and regions on c...