Keleabetsoe Rammopo

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‿ and us Dubai named One Club's top Middle East and Africa agency

Jan 5, 2024 | bizcommunity.com | Francesco Biondi |Keleabetsoe Rammopo

The One Club for Creativity’s Global Creative Rankings 2023 have been announced with ‿ and us Dubai named the Regional Agency for the Middle East and Africa. Image supplied.The One Club for Creativity’s Global Creative Rankings 2023 have been announced with ? and us Dubai named the Regional Agency for the Middle East and Africa. FCB New York was crowned Global Agency of the Year, with FCB Global finishing as Agency Network of the Year in Rankings 2023.
Schweppes: Turning a social audio experience into a social revolution

Jan 3, 2024 | bizcommunity.com | Francesco Biondi |Keleabetsoe Rammopo

Schweppes’ latest innovation, The Social Sound took music lovers’ everyday strolls into an immersive and vibrant musical journey to a secret location to be part of an exclusive music event. Image supplied.
MENA e-commerce Industry predications over the festive season

Dec 28, 2023 | bizcommunity.com | Mike Smollan |Francesco Biondi |Keleabetsoe Rammopo |Pierre Cassuto

The Xmas and New Year period presents a significant opportunity for the e-commerce industry in the MENA region. Image supplied. The Xmas and New Year period presents a significant opportunity for the e-commerce industry in the MENA regionTo better assess the sales potential during this time, Admitad, a global affiliate marketing network, analysed 11 million orders of 2,850 brands worldwide and in MENA placed by users between 18 December 2022, and 7 January 2023.
3 practical tips to improve AI integration into a marketing strategy

Dec 27, 2023 | bizcommunity.com | Miliswa Sitshwele |Francesco Biondi |Keleabetsoe Rammopo

Artificial Intelligence (AI) can be a game-changer in today's ultra-competitive business landscape that assists brands in breaking through the clutter while streamlining day-to-day tasks. Source: © 123rf 123rf Businesses can follow three practical tips to improve their results, resource savings, and overall marketing strategy when incorporating AIAI offers opportunities to optimise marketing activities, gain valuable insights into customer behaviour, and enhance overall strategy.
Tesla recalls over 2 million vehicles, but it needs to address confusing marketing

Dec 20, 2023 | bizcommunity.com | Francesco Biondi |Tara Turkington |Tiffany Turkington-Palmer |Keleabetsoe Rammopo

On 12 December the U.S. Department of Transportation issued a recall regarding Autosteer, a feature included in Tesla’s semi-autonomous suite Autopilot, because there may be an increased risk of a collision. The recall, which affects over two million vehicles in the United States, is a watershed moment in modern automotive history, as it affects nearly every Tesla on the road in the U.S.Transport Canada extended the recall to 193,000 Tesla vehicles in Canada.
10 trends for 2024 from WPP

Dec 18, 2023 | bizcommunity.com | Lindsey Schutters |Keleabetsoe Rammopo |Pierre Cassuto |Tara Turkington

WPP has gathered insights from thought-leaders across its business on trends in marketing and communications leading into 2024. Source: © 123rf 123rf WPP has gathered insights from 10 thought-leaders across its business on trends in marketing and communications leading into 2024From emerging technologies to unconventional partnerships, these trends are set to shape the industry in the year ahead. 10 Trends for 2024AI continues to dominate the headlines as AI continues to scale.
Gen Z: Essential for a robust marketing strategy

Dec 18, 2023 | bizcommunity.com | Tara Turkington |Tiffany Turkington-Palmer |Keleabetsoe Rammopo

Understanding and engaging with Gen Z is an essential element of a robust marketing strategy. Source: © 123rf 123rf Understanding and engaging with Gen Z is an essential element of a robust marketing strategy says Keleabetsoe Rammopo from PenquinGen Z, defined as individuals born between the mid-1990s and early 2010s, represents a significant portion of South Africa's population, with a staggering 27.5 million people falling into this demographic.