Pierre Cassuto

Jan 17, 2024 | businesslive.co.za | Pierre Cassuto

As with regular marketing efforts, it takes time to build a brand presence with an influencer’s audience. A big misconception about influencer marketing is that one influencer post can lead to an instant sale; another is the time it takes for influencers to create content for a campaign or brand partnership. Deep-branded engagement is also the purview of micro- and nano-influencers, who tend to be more authentic in their delivery of messages.

Dec 28, 2023 | bizcommunity.com | Mike Smollan |Francesco Biondi |Keleabetsoe Rammopo |Pierre Cassuto

The Xmas and New Year period presents a significant opportunity for the e-commerce industry in the MENA region. Image supplied. The Xmas and New Year period presents a significant opportunity for the e-commerce industry in the MENA regionTo better assess the sales potential during this time, Admitad, a global affiliate marketing network, analysed 11 million orders of 2,850 brands worldwide and in MENA placed by users between 18 December 2022, and 7 January 2023.

Dec 28, 2023 | bizcommunity.com | Pierre Cassuto

The World Association of News Publishers’ (Wan-Ifra) new report, Best Practice in Innovation features two media groups from Africa, one from Nigeria and one from South Africa. Image supplied. The Wan-ifra's Best Practice in Innovation report features best practice case studies from Nigeria and South AfricaBoth featured with the other seven winners of the association’s annual Digital Media Award Worldwide competition.

Dec 21, 2023 | bizcommunity.com | Miliswa Sitshwele |Tara Turkington |Tiffany Turkington-Palmer |Pierre Cassuto

Social media is a great way of showcasing company culture and introducing the business to people in an authentic and unpushy way. Source: © 123rf 123rf Employees are an organisation’s biggest ambassadors, online and offline says Miliswa Sitshwele, head of social media at Flow CommunicationsPeople want to read about people – where people work, what the company culture is like, and what a day in their life would look like if they worked there. What are employee ambassadors?

Dec 18, 2023 | bizcommunity.com | Lindsey Schutters |Keleabetsoe Rammopo |Pierre Cassuto |Tara Turkington

WPP has gathered insights from thought-leaders across its business on trends in marketing and communications leading into 2024. Source: © 123rf 123rf WPP has gathered insights from 10 thought-leaders across its business on trends in marketing and communications leading into 2024From emerging technologies to unconventional partnerships, these trends are set to shape the industry in the year ahead. 10 Trends for 2024AI continues to dominate the headlines as AI continues to scale.