Kelly Ayres

Featured in: Favicon

scotsman.com Favicon

biomedcentral.com Favicon

searchengineland.com Favicon

mediapost.com Favicon

theladders.com Favicon

marketingprofs.com Favicon

builtin.com Favicon

chiefmarketer.com Favicon

destinationcrm.com Favicon

careercontessa.com + 5 more

Articles

How to Optimize Early-Stage LLM Search for B2B SEO

2 months ago | chiefmarketer.com | Kelly Ayres |Kaylee Hultgren

As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. While LLM-powered search is still in its early stages, platforms like Perplexity, ChatGPT, Gemini and others are already providing key insights into how brands can optimize their content to appear in AI-generated results.
Optimizing LLMs for B2B SEO: An overview

Jan 7, 2025 | martech.org | Kelly Ayres

We’re still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity, ChatGPT search, Gemini, and more. This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives:Content strategy. Semantic SEO. Technical SEO. User intent matching. Authority and trust. AI feature optimization. .
Optimizing LLMs for B2B SEO: An overview

Jan 6, 2025 | searchengineland.com | Kelly Ayres

We’re still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity, ChatGPT search, Gemini, and more. This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives:Content strategy. Semantic SEO. Technical SEO. User intent matching. Authority and trust. AI feature optimization. .
SEO beyond Google: Building your brand on Reddit, Quora, TikTok and more

Oct 30, 2024 | searchengineland.com | Kelly Ayres

Relying solely on Google for SEO is no longer enough. Expanding your SEO efforts to platforms like TikTok, Reddit and Quora can help you reach new audiences, build brand credibility and foster authentic connections. This article covers nine essential strategies for diversifying your SEO approach beyond Google. These will allow your brand to thrive on various channels and meet users where they are.
Advanced SEO: How to level up your keyword strategy

Oct 25, 2024 | searchengineland.com | Kelly Ayres

The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our clients is by going beyond basic keyword research to deeply analyze customer sophistication and intent. This approach isn’t just surface-level SEO.
Code Ninjas celebrates 300 black belts milestone

Sep 23, 2024 | theparentingdaily.co.uk | Kelly Ayres

Since launching in the US in 2016 and expanding to the UK in 2019, Code Ninjas has quickly grown to over 400 locations, empowering the next generation with vital skills in coding, problem solving and technology on both sides of the Atlantic. Now, eight years after the brand’s inception, Code Ninjas is celebrating a remarkable milestone – 300 black belts achieved by its clan of talented young ninjas.
Why You Should Invest in TikTok SEO

Sep 11, 2024 | builtin.com | Kelly Ayres

Here are three of the biggest trends shaping the SEO landscape as we head toward the closing months of 2024. Google’s AI overviews are likely to reduce clicks to brand sites, even if Google rolls them out and contracts them in fits and starts. TikTok continues to capture search share from Google, particularly among younger audiences.
Can You Ignore Google And Still Succeed At Search?

Aug 30, 2024 | mediapost.com | Kelly Ayres

While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ... Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Become a subscriber today!If you're already a paid subscriber, please sign-in. Username Password Forgot?
Google Wants You to Date Other Organic Platforms. Take Them Up on It.

Aug 21, 2024 | marketingprofs.com | Kelly Ayres

Sign in or sign up to access this audio feature! No worries ... it's FREE! Take a few minutes and set aside thoughts of the impact of Search Generative Experience (SGE), AKA AI Overview, on the Google SERPs—and your brand's engagement metrics.
Navigating the complexities of neurodiversity at school

Aug 20, 2024 | edinburghnews.scotsman.com | Kelly Ayres

Watch more of our videos on Shots! and live on Freeview channel 276Visit Shots! nowThe summer holidays, a time of relaxation and rejuvenation for many, can often feel like a distant memory as the hustle and bustle of the new school year takes hold. For neurodivergent children, this transition can be particularly challenging. The structured environment, academic pressures, and social complexities of school can exacerbate underlying challenges.