Kaylee Hultgren

4 days ago | chiefmarketer.com | Kaylee Hultgren

Editor’s Note: A major theme of the 2025 NewFronts presentations in New York City this week was interactive TV ads, according to Chief Marketer Network pub AdExchanger. Instead of leaning back and consuming TV passively, consumers are being encouraged to interact with ads through QR codes and gamified experiences. Here’s an excerpt from the piece; for the full rundown of NewFronts takeaways, head to AdExchanger. —Nobody seems to want to be in the TV business these days.

4 days ago | chiefmarketer.com | Kaylee Hultgren

Coors Light first engineered its cans to change color when the beer was cold enough to drink—from grey Rocky Mountains to ice cold blue—back in 2009. It was a new concept for consumers that warranted a marketing campaign. But today, many younger beer drinkers are unaware of the color-changing tech on its packaging. That meant it was time for a refresh, according to Marcelo Pascoa, Vice President of Marketing at Molson-Coors.

5 days ago | chiefmarketer.com | Kaylee Hultgren

Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind, makers of AI-powered performance marketing software, and publication “Retail Dive.”There are, however, a few caveats, according to Tim Glomb, VP of digital, content and AI at Wunderkind. On one hand, the data represents a snapshot of time taken in a pre-tariff world.

1 week ago | chiefmarketer.com | Kaylee Hultgren

Forget about the so-called retail apocalypse. We’re now amid a retail renaissance, according to Ethan Chernofsky, SVP of Marketing at locations analytics provider Placer.ai. During a session at last month’s POSSIBLE conference in Miami, he argued that the role of brick-and-mortar stores is more important now than it was pre-pandemic. But to understand why—let alone to take advantage of it—requires looking beyond sales per square foot as a measure of retail success.

1 week ago | chiefmarketer.com | Kaylee Hultgren

Editor’s Note: The Coachella Valley Music and Arts Festival last month shined a light on some of the latest trends in experiential marketing. Chief Marketer Network publication Event Marketer explores how 21 brands activated at the show, with pit stops, perfume pods, airstream trailers and more. —The desert was hot, but the sets were hotter at this year’s Coachella Valley Music and Arts Festival, hosted April 11-13 and April 18-20 at the Empire Polo Club in Indio, CA.