Kaylee Hultgren
Content Director at Chief Marketer
Content Director at PR News
Group Content Manager for Access Intelligence. Chief Marketer, Event Marketer, Esports Business Summit, Brand X Challenge.
Articles
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1 week ago |
chiefmarketer.com | Kaylee Hultgren
Editor’s Note: Google launched “AI Mode,” a chatbot-style interface embedded into its apps, at its annual developers conference this week. The new feature stands to alter the search landscape even further, requiring brands to shift from optimizing for search to optimizing for audiences. Chief Marketer Network publication PRNEWS has the story; an excerpt is below.
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1 week ago |
chiefmarketer.com | Kaylee Hultgren
The Grindr brand hasn’t been taken care of, according Tristan Pineiro, Senior Vice President of Brand Marketing and Communications. The LGBTQ dating app has 90% brand awareness within the queer community and has grown to 14.5 million monthly active users worldwide without significant marketing investments. But while the app is a huge success in many ways, the brand perception isn’t consistent and is frequently negative, Pineiro said.
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1 week ago |
chiefmarketer.com | Kaylee Hultgren
At first glance, the main takeaway from Gartner’s 2025 CMO Spend Survey seems discouraging: Marketing budgets average 7.7% of companies’ total revenue, flat compared to last year and down from 9.5% just three years prior. What’s more, half of the 402 marketing leaders surveyed this year are working with budgets that are 6% or less than their company’s revenue. Some industries are suffering more significant budget blows than others.
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2 weeks ago |
chiefmarketer.com | Kaylee Hultgren
Editor’s Note: The Honest Kitchen, a 23-year-old pet food brand, has launched its first-ever full-funnel marketing campaign following a sizeable retail distribution increase. In a piece from Chief Marketer Network pub Multichannel Merchant, Chief Marketing Officer Miki Dosen details the campaign’s inspiration, strategy and early results. Below is an excerpt from the piece; head to Multichannel Marketer for the full article.
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2 weeks ago |
chiefmarketer.com | Kaylee Hultgren
Editor’s Note: The Formula 1 Crypto.com Miami Grand Prix, now in its fourth year, drew nearly 300,000 fans and a dozen brands to its three-day event last month. Event Marketer, a Chief Marketer Network publication, explores 12 brand experiences at this year’s event, from American Express, LEGO, Liquid I.V. and others. Below is an excerpt from the piece; head to Event Marketer to read the full roundup.
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