Kelly Olson Pedersen

Oct 30, 2024 | mytotalretail.com | Kelly Olson Pedersen

As we head towards a pivotal U.S. presidential election for retailers, it’s paramount that leaders in our industry pay attention to the impact it can have on their operations. The convergence of economic, political and regulatory risks presents a volatile landscape, demanding that retail leaders act swiftly to mitigate unprecedented challenges that will likely materialize in the coming months.

Oct 4, 2024 | chainstoreage.com | Kelly Olson Pedersen

Kelly Pedersen, Partner, U.S. Retail Lead, PwC In the ever-evolving landscape of retail, staying ahead of the curve may no longer be a luxury but a necessity. Retailers today face myriad complexities, from shifting demographics and technological disruptions to channel evolution and heightened customer expectations. Amid these challenges, AI is emerging as a game-changer, offering innovative solutions that enhance the in-store experience for customers, employees, and business leadership.

May 15, 2024 | pwc.com | Sabine Durand-Hayes |Brian Crane |Kelly Olson Pedersen

Listen to the Voice of the Consumer Survey report, and hear insights from our experts. Trust is crucial for consumers and for the companies that sell products and services to them: as shoppers confront a set of overlapping and often mutually reinforcing disruptions—financial, ecological and technological—they are prioritising reassurance and reliability from the brands they engage with.

Nov 14, 2023 | retailwit.com | Kelly Olson Pedersen

In the ever-evolving landscape of consumer spending, a remarkable shift has emerged in 2023. This year, women are wielding a more substantial influence over the market, with their spending habits taking center stage. As we delve into this intriguing development, we find that the “summer spending spark” has catalyzed a significant change, bringing with it notable impacts on the retail industry.

Jan 26, 2023 | retailwit.com | Kelly Olson Pedersen

In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, according to PwC’s 2022 Holiday Outlook. All other age groups surveyed (Gen Z, Gen X, baby boomers) reported planned spending of around the same or less than they did in the year prior.