Channel Futures

Channel Futures is a media and event platform designed for businesses in the information and communication technologies (ICT) channel sector. We offer valuable insights, industry analysis, peer networking, business resources, and live events. Our goal is to provide information, perspectives, and connections for everyone in the channel ecosystem, which includes technology and communications consultants, integrators, sellers, managed service providers (MSPs), agents, vendors, and other service providers. Our offerings include the Channel Futures MSP 501, showcasing the top and fastest-growing managed service providers in the tech industry. We also host Channel Partners events, featuring exceptional in-person gatherings like the Channel Partners Conference & Expo, the MSP 501 Summit, and Channel Evolution Europe. Additionally, we are committed to promoting diversity, equity, and inclusion (DE&I) through our DEI Community Group, which focuses on education and support within the ICT channel. Channel Futures is the hub for the channel community, driving progress for Channel Partners everywhere.

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Comcast, Palo Alto, AT&T

1 day ago | channelfutures.com | James Anderson

Partner program leaders at tech vendors are getting a bigger platform to explain the nuances of their partners' routes to market. Channel leaders are seeking more visibility for their partners and their partners' unique models within their corporate environments. Nuance and visibility are two key themes in this month's roundup of partner program news. At Channel Futures, we see a steady drumbeat of vendors and distributors announcing new or updated partner programs.
Exabeam-Avant Team-Up Takes SIEM Vendor Into TSD Market

1 day ago | channelfutures.com | James Anderson

Security operations platform provider Exabeam has officially entered the tech services distributor (TSD) route to market via a partnership with Avant. The companies on Tuesday announced a strategic partnership, marking Exabeam's presence in the advisor channel for the first time. Avant, a Chicago-based TSD, now makes Exabeam's platform and services available to its community of technology advisors, which transact in an agency delivery model.
ScanSource 'Wants to Accelerate' Acquisitions

5 days ago | channelfutures.com | James Anderson

Plus, we learn about earn-out arrangements for the company's 2024 Resourcive and Advantix acquisitions. Hybrid distributor ScanSource is eying acquisition opportunities, even as M&A activity in other parts of the market lags. ScanSource on Thursday revealed earnings for its fiscal year 2025 third quarter, which ended March 31, 2025. The company's total net sales decreased 6.3% to $704.8 million, while gross profit grew 6.1% to $100.2 million.
Scam Calls Have Created Partner Prospect

6 days ago | channelfutures.com | Moshe Beauford

In a Transaction Network Services (TNS) study published Thursday, researchers found that 72% of Americans do not answer phone calls from numbers they don’t recognize. TNS commissioned a Kantar survey of 1,033 U.S. adults. The results show "an erosion of trust in voice calling" as sophisticated and text scams, artificial intelligence (AI) deepfakes and robocalls proliferate. However, the gap in trust could present an opportunity.
MSPs Buoyant in Face of Economic Uncertainty: Kaseya

6 days ago | channelfutures.com | Christine Horton

KASEYA TRUPEER LONDON — The managed service provider (MSP) market is experiencing robust growth despite global economic uncertainties, according to Kaseya leadership. Speaking to Channel Futures during a Kaseya TruPeer event in London, Kaseya senior vice president of MSP enablement (EMEA & North America) Greg Jones highlighted key trends shaping the technology services landscape.
Why the Channel Needs Flexibility

6 days ago | channelfutures.com | James Anderson

Cato Networks' new channel program accounts for its partners' increasingly varied routes to market. The secure access service edge (SASE) provider this week unveiled new program, going from one tier to two tiers and adding route to market specializations. Those changes, Cato channel head Karl Soderlund said, recognizes the unique ways partners sell to their customers, and it rewards partners who align most closely with the vendor.
Cease and Desist

6 days ago | channelfutures.com | Kelly Teal

Channel BusinessIs Broadcom “scummy with their tactics?” one Reddit commenter asked. “Sure. This is probably the least slimy thing.”Still operating VMware software on a perpetual license? Broadcom’s not having it. This week, Broadcom, which bought VMware in November 2023, sent an unknown number of cease-and-desist notices to VMware users.
CrowdStrike Layoffs Thin Workforce by 5%

1 week ago | channelfutures.com | James Anderson

CrowdStrike announced the news in advance of its quarterly earnings. CrowdStrike is shedding about 500 employees with the stated goal to "move faster" and "operate more efficiently."The company announced the news in an SEC filing Tuesday and delivered a letter to its employees from CEO George Kurtz. As is the case with other tech vendors announcing layoffs, CrowdStrike invoked AI as a driver of "efficiency."The company has begun meeting with affected employees.
StorMagic Targets VMware by Broadcom Partners

1 week ago | channelfutures.com | Kelly Teal

Unlike VMware by Broadcom, StorMagic is making room for transactional players because they hold “important” direct relationships. StorMagic is stepping up to the virtualization plate with a revamped global channel partner program aimed squarely at partners navigating the rapidly shifting infrastructure market —particularly those looking for an exit from the VMware by Broadcom ecosystem. “StorMagic is growing.
Evolve or Be Left Behind

1 week ago | channelfutures.com | Kelly Teal

Channel Business“VCF is not a transactional product,” says Brian Moats, Broadcom’s global partner leader. Broadcom is sending a clear message to VMware partners: Adapt to the company’s private cloud vision or risk losing your place in the ecosystem.