Channel Futures

Channel Futures is a media and event platform designed for businesses in the information and communication technologies (ICT) channel sector. We offer valuable insights, industry analysis, peer networking, business resources, and live events. Our goal is to provide information, perspectives, and connections for everyone in the channel ecosystem, which includes technology and communications consultants, integrators, sellers, managed service providers (MSPs), agents, vendors, and other service providers. Our offerings include the Channel Futures MSP 501, showcasing the top and fastest-growing managed service providers in the tech industry. We also host Channel Partners events, featuring exceptional in-person gatherings like the Channel Partners Conference & Expo, the MSP 501 Summit, and Channel Evolution Europe. Additionally, we are committed to promoting diversity, equity, and inclusion (DE&I) through our DEI Community Group, which focuses on education and support within the ICT channel. Channel Futures is the hub for the channel community, driving progress for Channel Partners everywhere.

International, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#522630

United States

#241988

Computers Electronics and Technology/Computers Electronics and Technology

#4709

Traffic sources

Monthly visitors

Articles

Pure Storage Reveals 4-Point Channel Growth Strategy

4 days ago | channelfutures.com | Christine Horton

“I want Pure to be a destination that everyone in the channel is jealous they don’t work here,” says Pure Storage’s Americas channel leader, Hope Galley. Pure Storage’s new Americas channel leader has outlined her four priorities for growing partner business. Hope Galley joined the Pure Storage channel from Juniper Networks in March, following a long tenure at Cisco.
Broadcom Axes Registered Tier, VMware Resale Rights

5 days ago | channelfutures.com | Kelly Teal

Broadcom is entering what it calls a “pivotal moment” in its partner strategy as it confirms that, beginning Monday, it is significantly narrowing the pool of VMware resellers. The move, the chipmaker says, centers around supporting stronger, more invested partners by removing those who sell few to no VMware solutions.
Tenable Buying AI Cybersecurity Startup Apex Security

1 week ago | channelfutures.com | Edward Gately

Tenable is acquiring AI cybersecurity startup Apex Security to help organizations secure both the AI they build and the AI they use. Apex Security’s platform offers a comprehensive view of a business’ AI activity, supporting defense against data leaks, attacks, privacy and other challenges. Apex Security will enhance Tenable’s flagship exposure management platform, Tenable One. The acquisition should close later this quarter. Tenable didn’t say how much it's paying for Apex Security.
Tamnoon Rolls Out First Channel Program for MSSPs, More

1 week ago | channelfutures.com | Edward Gately

Channel veteran Frank Rauch is helping Tamnoon with its channel program execution. Tamnoon, which specializes in managed cloud exposure reduction services, is rolling out its first channel program for security consultancies, managed security service providers (MSSPs) and solution providers. The Seattle-area company’s founders were previously with Dome9 Security, which was acquired by Check Point Software Technologies in 2018.
IT Providers Divided Over Economic Tariff Impact

1 week ago | channelfutures.com | Christopher Hutton

More than seven in 10 IT solution providers (ITSPs) claim that the Trump administration's tariffs impact their bottom line, though there's no consensus as to whether those effects are positive or negative. Seventy-eight percent of ITSPs said that they were affected by the tariffs in May, according to the Global Technology Industry Association's Channel Economic Tracker for May 2025. The Tracker surveyed 300 ITSP leaders about how they see the economy and what it means for their business.
Vista Making Acumatica Acquisition in ERP Market Move

1 week ago | channelfutures.com | Christopher Hutton

EQT Group is selling Acumatica, the enterprise resource planning (ERP) and business management-focused company, to another private-equity firm, Vista Equity Partners, which will add Acumatica to its portfolio of cloud and software companies. The Acumatica acquisition is worth roughly $2 billion, according to Bloomberg. In its news release, Vista didn't put a firm price tag on the purchase.
Zscaler Acquiring Red Canary for Expanded Capabilities

1 week ago | channelfutures.com | Edward Gately

Zscaler is acquiring managed detection and response (MDR) provider Red Canary. The combination of Zscaler and Red Canary will deliver a unified, agentic security operations center (SOC) that combines AI-driven workflows with human expertise. This will help businesses to better detect, respond to and mitigate cyber threats, the companies said. The acquisition is subject to customary closing conditions, including regulatory approvals, and should close in August.
Pax8 Adds DSPM Provider Netwrix to Marketplace

1 week ago | channelfutures.com | Christopher Hutton

Cloud marketplace Pax8 is adding data and identity threat-focused DSPM provider Netwrix to its marketplace, so the company's network of nearly 40,000 MSPs can provide Netwrix solutions to their customers. Netwrix's data security posture management solution, also known as Netwrix 1Secure DSPM for MSPs, is now available on the Pax8 Marketplace.
Bitdefender Enhances Partner Advantage Network

1 week ago | channelfutures.com | Edward Gately

The enhanced Bitdefender Partner Advantage Network introduces a new platinum tier and expands access to advanced security solutions through the not-for-resale (NFR) program. Bitdefender is enhancing its Partner Advantage Network, its global channel program for MSPs and resellers. The enhanced Bitdefender Partner Advantage Network introduces a new platinum tier, expands access to advanced security solutions through the not-for-resale (NFR) program, and simplifies the deal registration process.
ScanSource CEO Mike Baur

1 week ago | channelfutures.com | Craig Galbraith |James Anderson

Our 2025 Channel Influencer of the Year talks about the future of distribution and provides an update on the distributor's new tech advisor business. ScanSource CEO Mike Baur, who recently made headlines as Channel Futures' Channel Influencer of the Year, first became a huge player in the channel when his company bought technology services distributor Intelisys nearly nine years ago. Since then, we've seen an evolution of M&A and private-equity money in the tech advisor channel.