Kerry Cunningham

Dec 4, 2024 | learn.g2.com | Kerry Cunningham |Gordon Tobin |Jenny Gardynski

B2B marketing and selling have not been able to keep up with changes in buyer preferences. Despite the change in how buyers make decisions, marketing teams still focus on generating leads, and sales teams hound those leads for meetings in the belief that this is the path to revenue. I have spent the last 11 years examining how B2B buying and selling works. As an analyst at SiriusDecisions and other providers, I have worked with hundreds of organizations.

Sep 3, 2024 | marketingprofs.com | Kerry Cunningham

Not too long ago, business headlines were proclaiming the death of marketing. CMO roles were being cut from major brands, and some experts warned that CMOs were becoming obsolete, or at best subordinate to Sales. Of course, marketing is far from dead. It's alive and kicking, but its power is tragically misunderstood—even by many marketers themselves.

Jul 9, 2023 | kerrycunningham.substack.com | Kerry Cunningham

Alright, it’s time we talk about the elephant in the room:What is he doing in there?! More on this next week. The actual elephant in the room is the new app Threads, Mark Zuckerberg’s Instagram attachment. While I am all for leaving Twitter to get away from Elon Musk’s reign, need I remind us that we also hate Mark Zuckerberg? Don’t they both suck, like, so bad? But aren’t we all also on Instagram?

Jun 25, 2023 | kerrycunningham.substack.com | Kerry Cunningham

What do we consider to be New York moments? Are they celebrity sightings? Maybe seeing a Broadway show? Listening to a jazz quartet in Central Park? People watching in Washington Square? Eating dinner at a 100-year-old, family-owned Italian restaurant and chatting with the chef? Happening to walk onto a movie set? Seeing a very tiny show of a very big musician?

Mar 13, 2023 | kerrycunningham.substack.com | Kerry Cunningham

Starting off this Oscars recap by humbly and embarrassingly admitting that I got the most wrong on my Oscars ballot compared to my friends who also voted. All Quiet on the Western Front really committed to the jumpscare by winning everything. Great movie, but when you’ve been rebooted, like, four times, I’m not voting for you.