Jenny Gardynski

Dec 4, 2024 | learn.g2.com | Kerry Cunningham |Gordon Tobin |Jenny Gardynski

B2B marketing and selling have not been able to keep up with changes in buyer preferences. Despite the change in how buyers make decisions, marketing teams still focus on generating leads, and sales teams hound those leads for meetings in the belief that this is the path to revenue. I have spent the last 11 years examining how B2B buying and selling works. As an analyst at SiriusDecisions and other providers, I have worked with hundreds of organizations.

May 1, 2024 | company.g2.com | Palmer Houchins |Jenny Gardynski |Mike Weir |Chris Voce

Powered by 2.5M+ reviews that help software buyers choose the right products and services for their business needs, our marketplace is also where vendors can learn about their strengths, weaknesses, and opportunities – directly from their customers’ voice. And we’ve observed lots of vendors reach new heights of success after taking this feedback to heart. At G2, we too believe in the power of customer feedback.

Apr 16, 2024 | learn.g2.com | Holly Landis |Jenny Gardynski |Eunice Buhler

Business owners usually have a lot of legal responsibilities to handle, and there’s no escaping them. Some are simpler than others, but as the business grows, so will the legal paperwork. From compliance to contracts, staying on top of this part of business operations can become a full-time job. And without a legal background, the potential for errors is high. That’s where having corporate counsel on your team can help. What is corporate counsel?

Feb 2, 2024 | learn.g2.com | Gordon Tobin |Jenny Gardynski |Sara Rossio

Growth. It’s the topic every sales and marketing leader is focused on right now. We’re coming off a difficult year across B2B SaaS, and the economic headwinds continue to add complexity to our plans. That’s why efficient growth matters more than ever. To dive into current challenges, trends, and solutions to power-efficient growth in the year ahead, we recently partnered with Gong to host a panel discussion in London.

Jan 10, 2024 | company.g2.com | Palmer Houchins |Jenny Gardynski

As a marketer, I’m constantly evaluating the way we go-to-market (GTM). And through conversations with my peers – both at G2 and at other companies – I know this is top of mind for all SaaS leaders. Our strategies and tactics must constantly evolve as the economic landscape shifts, buyer needs change, and new innovations emerge (like the influx of AI capabilities to help power our tech stacks). This is why the latest Go-to-Market Tech Stack report from ICONIQ Growth is especially timely.