Kim Bhasin
Reporter at Bloomberg Businessweek
Reporter at Bloomberg News
Reporter at Bloomberg News & Bloomberg Businessweek, covering celebrity and athlete business deals. NYU adjunct professor. The pup is Charlotte. @BW @business
Articles
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1 week ago |
bloomberglinea.com | Kim Bhasin |Brett Pulley
Bloomberg — PepsiCo Inc (PEP) está haciendo una mayor apuesta por las asociaciones de marketing deportivo con la vista puesta en la Copa Mundial. La empresa está reorganizando sus equipos de asociaciones deportivas y de entretenimiento en una división unificada para todas sus marcas, entre las que se incluyen Pepsi, Gatorade y Lay’s, ya que busca reavivar el crecimiento aprovechando mejor los grandes acontecimientos deportivos y las ligas profesionales.
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1 week ago |
bloomberg.com | Kim Bhasin |Brett Pulley
Philadelphia Eagles head coach Nick Sirianni is showered with Gatorade during Super Bowl LIX. (Bloomberg) -- PepsiCo Inc. is making a larger wager on sports marketing partnerships with an eye toward the World Cup. The company is reorganizing its sports and entertainment partnership teams into one unified division across its brands, including Pepsi, Gatorade and Lay’s, as it looks to reignite growth by better leveraging major sporting events and professional leagues.
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1 week ago |
japantimes.co.jp | Kim Bhasin |Lily Meier
Nike is reorganizing its senior leadership team as its new chief executive officer shakes up several top roles at the world’s largest sportswear company. CEO Elliott Hill, who came out of retirement to take the top job at Nike in October, said in a statement on Monday that Nike is resetting its priorities and that management has decided to change its structure at the top of the organization. Heidi O’Neill, Nike’s president of consumer, product and brand, will retire as a result of the changes.
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1 week ago |
bloomberg.com | Kim Bhasin |Lily Meier
Heidi O’Neill(Bloomberg) -- Nike Inc. is reorganizing its senior leadership team as its new chief executive officer shakes up several top roles at the world’s largest sportswear company. CEO Elliott Hill, who came out of retirement to take the top job at Nike in October, said in a statement on Monday that Nike is resetting its priorities and that management has decided to change its structure at the top of the organization.
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1 week ago |
bloomberg.com | Kim Bhasin |Daniel Cancel
3G Capital adquirirá el fabricante de calzado Skechers USA Inc. por US$9.400 millones, en lo que marca un espectacular regreso a las operaciones del fondo de inversión después de casi cuatro años.
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Work with (or at least in very close proximity to) me! We're hiring a food reporter here at Bloomberg's consumer desk. https://t.co/rbAKWl8ZL7
RT @srimtaylor: joined @BloombergRadio today to chat about President Trump moving to halt nyc’s congestion pricing plan, and what the move…
The Oregon Ducks are undefeated and enter the college football playoffs as the top seed — with Nike billionaire Phil Knight’s fortune behind them. Uncle Phil has given about $2 billion to the university. His influence has reshaped both a campus & a sport. https://t.co/MVVp8B0RCc