Kim Tidwell

Austin

Managing Editor at PRINT

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Articles

Making Consumer Insights Count Beyond the Brief – PRINT Magazine

3 days ago | printmag.com | Kim Tidwell

The customer is at the heart of what we do as marketing, design, and branding practitioners. Without customers, businesses (our clients) will fail. It’s one thing to know the principles of our field of work, but we also need to be able to execute on those principles. The gap between what we know and how we act on what we know is often challenging to bridge, and it plays out all too frequently in design and branding, especially in the context of consumer research.
A Typeface for Finland's Top Football League Inspired by Fan Scarves – PRINT Magazine

4 days ago | printmag.com | Kim Tidwell

Football fans are famously intrepid; matches invoke local, regional, and national pride. For Europe’s northernmost league, Finland’s Veikkausliiga, this means weathering (literally) a season from spring to fall, with temperatures ranging from summer highs in the 70s to a refreshing 45 degrees at the edges (it’s not uncommon for snow to make an appearance early and late in the season).
A Typeface for Finland's Top Football League Inspired by Fan Scarves – PRINT Magazine

4 days ago | l8r.it | Kim Tidwell

Football fans are famously intrepid; matches invoke local, regional, and national pride. For Europe’s northernmost league, Finland’s Veikkausliiga, this means weathering (literally) a season from spring to fall, with temperatures ranging from summer highs in the 70s to a refreshing 45 degrees at the edges (it’s not uncommon for snow to make an appearance early and late in the season).
What Matters to Stuti Sukhani – PRINT Magazine

4 days ago | printmag.com | Kim Tidwell

Debbie Millman’s ongoing project “What Matters,” an effort to understand the interior life of artists, designers, and creative thinkers, is now in its third year. Each respondent is invited to answer ten identical questions and submit a nonprofessional photograph. Stuti Sukhani is a brand strategist and visual communication designer who builds intricate worlds for brands to live in today and tomorrow.
Poor Man's Feast: The Intrusion – PRINT Magazine

5 days ago | printmag.com | Kim Tidwell

It seemed to be a natural response to the noise that was suddenly upon us again, and I was drawn to the silence like metal to magnet. I just wanted to sit in quiet communion with others because my brain, heart, and spirit were completely exhausted; they had collectively stopped taking in any new information because there was no room left for it.
Two Craigs: 52! - PRINT Magazine

5 days ago | printmag.com | Kim Tidwell

Two Craigs: 52!Posted inDesign Culture Thank you for joining us for the weekly conversation between photographer Craig Cutler and illustrator Craig Frazier. Their collaboration is a testament to the unexpected alchemy of creative play. The Two Craigs project consisted of one weekly prompt interpreted by the pair for 52 weeks.
Why Nonprofits Need In-House Creative Leads – PRINT Magazine

1 week ago | printmag.com | Kim Tidwell

In-house design leadership can have profound effects on elevating nonprofit branding and storytelling. People in this role might have different titles: Creative Director, Design Director, Design Lead, Head of Design are common ones. For simplicity, we’re going to wrap those all up under the moniker Creative Lead.
Why Nonprofits Need In-House Creative Leads – PRINT Magazine

1 week ago | l8r.it | Kim Tidwell

In-house design leadership can have profound effects on elevating nonprofit branding and storytelling. People in this role might have different titles: Creative Director, Design Director, Design Lead, Head of Design are common ones. For simplicity, we’re going to wrap those all up under the moniker Creative Lead.
Seeing People Beyond Their Function – PRINT Magazine

1 week ago | printmag.com | Kim Tidwell

Seeing People Beyond Their FunctionPosted inBreaking the Code: Havas Medical Anthropology Thinking holistically is easy to say, but hard to do, especially when designing strategies to change behavior within a specific role like patient, HCP, or caregiver.
The War on Culture is the Real Culture War – PRINT Magazine

1 week ago | printmag.com | Kim Tidwell

Identity Politics is a column written by veteran journalist Susan Milligan, covering the big issues in the socio-political ether as they intersect with design, art, and other modes of visual communication. There are the Culture Wars. And then there is the war on culture, which carries the dual impact of dividing communities while doing long-term damage to art and the critical thinking it provokes.