Articles

  • Dec 3, 2024 | restorationnewsmedia.com | Corey Friedman |Kimberly Jones

    The devastation brought by Hurricane Helene to western North Carolina has left communities grappling with significant loss and upheaval. As we witness the aftermath, one thing is clear: the path to recovery will require time, commitment and considerable resources. And while there are so many areas that will need help, how our people recover will most assuredly pass directly through […]

  • Oct 24, 2024 | fastcompany.com | Kimberly Jones

    Here’s how marketing science can save your company money and improve results.

  • Sep 19, 2024 | forbes.com | Kimberly Jones

    Kimberly Jones, President & CEO at Butler/Till, one of the largest independent purpose and results-driven marketing agencies in the country. Mad Men’s Don Draper said, “The day you sign a client is the day you start losing them.”Though the show is a fictional representation of advertising, this mindset is rooted in reality.

  • Sep 10, 2024 | restorationnewsmedia.com | Corey Friedman |Kimberly Jones

    Last week, something happened that we must stop accepting as a mere “fact of life” — a school shooting. A student armed with an AR-15 killed two students and two teachers and injured nine others at Apalachee High School in Winder, Georgia, according to police. I saw two things right after that motivated me to speak out. They should motivate […]

  • May 23, 2024 | forbes.com | Kimberly Jones

    Kimberly Jones, President & CEO at Butler/Till, one of the largest independent purpose and results-driven marketing agencies in the country. As president and CEO of Butler/Till, I’m often asked about our approach to emerging technologies, particularly artificial intelligence (AI). Today, I invite you to explore the intersection of AI and data health through a different lens—a lens shaped by a commitment to integrity alongside innovation.

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