Kimeko McCoy
Senior Marketing Reporter at Digiday
Co-Host at The Digiday Podcast
I'm not actually funny. Y'all just think I'm a joke | ‘22 Women in Marketing Award Winner | Senior Marketing Reporter @digiday | Co-host of Digiday Podcast🎙️
Articles
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3 days ago |
digiday.com | Kimeko McCoy
Small to medium-sized businesses (SMBs) are no stranger to pivoting on the fly, but President Donald Trump’s tariffs have sent waves through the media and marketing economy. And for SMBs, it’s difficult to grapple with the constant uncertainty – navigating tariffs, talk of recession and economic uncertainty. Seemingly, the marketing playbook for SMBs is being rewritten, especially for those directly impacted by the tariffs.
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1 week ago |
digiday.com | Kimeko McCoy
As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account.This article was provided as an exclusive preview for Digiday+ members, who were able to access it early.
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1 week ago |
glossy.co | Kimeko McCoy
One such brand is Bogg Bag, the brightly colored, Croc-inspired tote bag that was riding a wave of virality last year. Kimberly Vaccarella, CEO and founder of Bogg Bag, is no stranger to economic headwinds, having launched her business amidst the 2008 financial crisis, managed tariffs during the first Trump administration and navigated a supply chain crisis during the Covid-19 pandemic. Trump’s current tariffs, however, are new.
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1 week ago |
digiday.com | Kimeko McCoy
Retail media networks were supposed to be the ad industry’s silver bullet, offering highly targeted ad opportunities with first-party retailer data. But cracks are starting to form in the illusion, as marketers take a closer look at the $62 billion business in the U.S. And those cracks are trickling all the way down to the way agencies and retailers themselves hire retail media strategists, buyers and experts.
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1 week ago |
digiday.com | Kimeko McCoy |Seb Joseph
No one has a firm answer yet. If anything, the sudden backtracking on the more aggressive tariffs only underscores the futility of trying to make marketing decisions in real time when the policy backdrop can change by the hour. The prevailing logic now looks like this: Wait as long as possible, and be ready to move the moment it counts.
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Journo request: Looking to chat with some CPG brands about their retail media strategies this week! If you or a brand marketer at a CPG brand is game to chat, let me know! DMs are open or drop me a line at kimeko @ digiday (dot) com. Thanks :)
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