Kimeko McCoy
Senior Marketing Reporter at Digiday
Co-Host at The Digiday Podcast
Find me on Bluesky 🦋 https://t.co/H3ruLcuhVL | ‘22 Women in Marketing Award Winner | Senior Marketing Reporter @digiday | Co-host of Digiday Podcast🎙️
Articles
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3 weeks ago |
digiday.com | Kimeko McCoy |Seb Joseph
DEI might not dominate boardroom agendas like it once did, but for marketers it remains essential. After all, growth doesn’t come from ignoring the audiences who make it possible. That’s why Heineken’s marketers are digging into research from branding consultancy CreativeX, looking at how ads featuring people with different skin tones perform across social media platforms.
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3 weeks ago |
digiday.com | Kimeko McCoy
By Kimeko McCoy • June 3, 2025 • Subscribe: Apple Podcasts • Spotify Nikki Ogunnaike wasn’t always a morning person. But for the last decade, the editor-in-chief of Marie Claire magazine has made it a point to start the day around 6:30 am with a morning routine to ease into a busy day of emails, meetings and after work events.
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3 weeks ago |
digiday.com | Kimeko McCoy
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →Budgets may be tighter this year, but the rosé will still be flowing freely as agency executives flock to the French Riviera to attend the year’s Cannes Lions International Festival of Creativity from June 16 to 20. As a hub for seaside schmoozing and lavish award ceremonies, Cannes has long been a playground for industry leaders.
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3 weeks ago |
digiday.com | Kimeko McCoy
While Target continues to contend with sluggish sales and external economic pressures, Roundel, the retailer’s ad business, seems to be a bright spot in an otherwise gloomy financial picture. But it’s not all doom and gloom for Target. Roundel, its retail media network (RMN), has continued to grow. In the first quarter of this year, Target’s ad revenue came in at $163 million, up from $130 million in that same time period in 2024.
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1 month ago |
digiday.com | Kimeko McCoy
When programmatic media buying first started heating up in the early 2000s, it promised scale, efficiency and more precise ad placements. But some of that promise has worn off. Programmatic marketers are weary, wading through an opaque web of ad tech middlemen, questionable inventory quality and murky measurement. Marketers are now looking at retail media networks with a similar sense of caution and a renewed feeling of déjà vu. “We’re going to have the same challenges as you’re seeing [with DSPs].
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Meta wants to fully automate ads with AI by 2026. Agencies aren’t shocked — they’re already using the tech. But questions linger: What happens to junior talent? Who owns creative control? And does faster = better? My latest for @Digiday dives in 👇https://t.co/MT0WsuiebL
RT @dealbook: Steve Stoute’s role at the intersection of business and pop culture has made him a lot of high-powered friends. Many go to hi…
Last week, Google rolled out AI Mode amidst other announcements. On the latest edition of the Digiday Podcast, we caught up with Dan Taylor, vp of global ads at Google, about Google’s ad plans for AI Mode and more. Listen here: https://t.co/9P2Fpio6EC
