Kimeko McCoy
Senior Marketing Reporter at Digiday
Co-Host at The Digiday Podcast
I'm not actually funny. Y'all just think I'm a joke | ‘22 Women in Marketing Award Winner | Senior Marketing Reporter @digiday | Co-host of Digiday Podcast🎙️
Articles
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2 days ago |
digiday.com | Kimeko McCoy
By Kimeko McCoy • May 13, 2025 • Subscribe: Apple Podcasts • Spotify Google’s search engine isn’t the only one in town, and marketers are taking notice. Increasingly, people are shifting search behaviors to AI chatbots, like ChatGPT and Perplexity. This means marketers’ search engine optimization playbook might soon need to be revamped to account for AI-generated product discovery, recommendations and more.
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3 days ago |
digiday.com | Kimeko McCoy
This article is part of a series covering our Programmatic Marketing Summit. More from the series →For all the hubbub around Google’s return to third-party cookies in Chrome (for now), it seemed to be the last thing anyone wanted to talk about at the Digiday Programmatic Marketing Summit, which took place in Palm Springs, California, last week. Instead, agency executives were more preoccupied with challenges in CTV measurement, pricing and transparency among CTV ad tech vendors.
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1 week ago |
digiday.com | Kimeko McCoy
The 4A’s has overhauled the Multicultural Advertising Intern Program (MAIP) and Vanguard — two of the marketing industry’s cornerstone diversity initiatives, revamping the curriculum for both and expanding access to applicants. It’s a push for more inclusivity, per the non-profit foundation, in response to industry demand. But as diversity, equity and inclusion policies have shifted particularly under President Trump’s term, the change has sparked concerns from former MAIP fellows.
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1 week ago |
digiday.com | Kimeko McCoy
By Kimeko McCoy • May 6, 2025 • As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account.This article was provided as an exclusive preview for Digiday+ members, who were able to access it early.
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2 weeks ago |
digiday.com | Kimeko McCoy
By Kimeko McCoy • April 29, 2025 • Subscribe: Apple Podcasts • Spotify In the age of the retail media network boom, retailers have been all too happy to strike a deal with marketers, selling off ad space on their own platforms and audience data for ads on third-party platforms. The question is, in a vertical that’s growing at breakneck pace, how are these deals being struck?
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Three days later, another Digiday Programmatic Marketing Summit is in the books! https://t.co/4tAGp2BFVv
Lil' scoop: The 4A's is changing its MAIP and Vanguard programs. Now, the multicultural programs are open to everyone. The timing of the news raised eyebrows, naturally. I caught up with them to get the "why." Here's the story: https://t.co/WmsOy7jRNy
Matter fact, whole house shut down by 10pm sharp!
That staying on the phone all night thing is actually dead when you’re an adult with a job😂
