Seb Joseph

11 hours ago | digiday.com | Seb Joseph

By Seb Joseph  •  May 15, 2025  • Creators might be playing cameo roles in this year’s TV and streaming upfront marketplace – but give it time. The spotlight’s inching closer. What started as a YouTube sideshow is creeping onto the main stage. From the talent in the room to the lingo in the air, creators cast a long shadow over this year’s weeklong industry parade.

3 days ago | digiday.com | Seb Joseph

The Trade Desk is at a crossroads. Companies don’t make this many moves unless they see storm clouds on the horizon. Between intensifying competition and a bruised reputation, the pressure is real. Still, the first quarter proved it’s far from faltering. Digiday listened in on the company’s earnings call and spoke with clients, partners and industry insiders to get a read on what’s next — for better or worse. No surprise here: The Trade Desk is doubling down on direct deals with big advertisers.

6 days ago | digiday.com | Seb Joseph

AI is upending the ad business and S4 Capital is changing its pricing accordingly. CEO Sir Martin Sorrell said the rise of automation is forcing a rethink of how the firm is paid, particularly with those marketers who are under pressure to slash production costs and funnel more dollars into media without increasing overall spend. To be fair, this shift isn’t new. Marketers have spent years trying to stay efficient amid sticky inflation, higher interest rates and geopolitical volatility.

1 week ago | digiday.com | Seb Joseph

The longer this earnings season drags on, the clearer it becomes: the ad slowdown might be steeper than anyone first thought. It’s not the tariffs themselves spooking advertisers – its the fog of uncertainty they create. And nothing makes a CMO freeze faster than not knowing what’s possibly around the corner. Publicis Groupe CEO Arthur Sadoun nailed it early in the cycle, telling analysts: “Until there is more clarity, this is not going to get better.”And it’s hard to argue with him.

1 week ago | digiday.com | Ronan Shields |Seb Joseph |Michael Bürgi

Digiday is at Possible giving you the latest industry news out of the event in Miami. More from the series →AI didn’t dominate the chatter at Possible like some expected but when it did surface, the tone had shifted: marketers are no longer starry-eyed. They’re focused on what AI can deliver now, not someday. In particular, some asked how it can be applied to ease the challenges advertisers face due to the fragmented digital landscape.