Seb Joseph
Executive News Editor at Digiday
executive editor of news @Digiday. Thinking of a master plan. Get me on [email protected]
Articles
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3 days ago |
digiday.com | Seb Joseph |Krystal Scanlon
CTV ad spend is up. CPMs? Not so much. Midway through the year, buyers and sellers say CPMs are sliding. Depending on who you ask, they’re down anywhere between 10% to over 30% year over year. The reasons vary but the story is largely the same: more inventory, more buyers looking for performance and a growing appetite for efficiency over exclusivity. “We’ve seen CPMs drop year over year,” said Dan Larkman, CEO of CTV performance advertising business Keynes Digital.
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4 days ago |
digiday.com | Krystal Scanlon |Seb Joseph
By Krystal Scanlon and Seb Joseph • June 23, 2025 • AI was the buzzword of the week at Cannes Lions but platforms behind it were largely out of the public eye. CMOs suspect that won’t be the case for long. Perplexity, ChatGPT and others may be holding off on the full-blown ad pitch but the economics say that will shift. GPUs, cloud computing, data pipelines, top-tier engineers — it’s a high-burn business.
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2 weeks ago |
digiday.com | Seb Joseph |Ronan Shields |Michael Bürgi
The Mark Read era at WPP is winding down with little spectacle. The company announced he’ll exit at year’s end, closing a chapter on a tenure marked by quiet pragmatism and market erosion. Read inherited a bloated, unwieldy machine after Sir Martin Sorrell’s abrupt departure and spent the last seven years trimming it into something more navigable — if also less formidable. WPP today is smaller, more orderly and worth about half what it was when he took over.
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2 weeks ago |
digiday.com | Seb Joseph |Michael Bürgi
By Seb Joseph and Michael Bürgi • June 10, 2025 • WPP hasn’t just lost its CEO Mark Read — it’s also about to lose Mars, one of its biggest media accounts. The CPG giant is shifting its media account to Publicis, according to two sources with the shift.
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3 weeks ago |
worklife.news | Seb Joseph
This story was first published by WorkLife sibling DigidayOatly’s marketers don’t do normal – even when it comes to market research. Usually it’s sanitized – committee-approved, consultant-scripted and delivered too late to shape real creativity. Oatly, the oat milk brand, however, is taking a different approach – one that’s looser, more intuitive and built to serve the people actually shaping the brand.
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