Klaudia Tirico

2 weeks ago | demandgenreport.com | Klaudia Tirico

B2B buyer engagement is entering a new era — one that caters to self-service research and defined by digital-first experiences, hyper-personalization, and data-driven decision-making. With B2B buyers being more informed and independent than ever, the traditional, linear sales playbook is now emphasized by dynamic, buyer-led journeys shaped by peer validation and multichannel interactions. In today’s ever-evolving B2B landscape, traditional approaches to buyer engagement can quickly fall flat.

1 month ago | demandgenreport.com | Klaudia Tirico

After many years of fun under the Scottsdale sun, the B2B Marketing Exchange is making big moves to the Golden State. It was a difficult decision to make, but the team and I agreed it’s time for a change of scenery. If you’re new here, I’m Klaudia Tirico and I am the Content Director for the B2B Marketing Exchange events, aka #B2BMX.

2 months ago | b2bmarketing.exchange | Klaudia Tirico

Nestled in the heart of sunny Scottsdale, the 2025 B2B Marketing Exchange West event brought together industry leaders, marketers, and innovators for an unforgettable experience. With perfect weather and a lineup of insightful sessions, the event was nothing short of spectacular. From deep dives into AI, ABM, personalization, content and more, every day was packed with valuable takeaways.

Jan 22, 2025 | b2bmarketing.exchange | Roderick Jefferson |Klaudia Tirico

The stage is set, the agenda is packed and the excitement is building — because this year’s B2B Marketing Exchange West in Scottsdale, Ariz. (Feb. 24-26, 2025) promises to be like no other! We are thrilled to announce a diverse, powerhouse lineup of keynote speakers who will share their insights, strategies and visions to help you lay down the foundation for a brand-new era of B2B marketing.

Oct 31, 2024 | b2bmarketing.exchange | Klaudia Tirico

While it may feel like we just got off the plane from Alpharetta, Georgia after a successful and fun-filled B2B Marketing Exchange East event, it’s time to talk B2BMX West! The team and I have been busy planning our flagship event in Scottsdale, Arizona, taking place at The Phoenician Resort February 24-26, and we’re wasting no time!The agenda overview is already up on the site and registration is live, so I’m here to give you a sneak peek into what’s in store for Scottsdale.