Demand Gen Report

Established in 2007, Demand Gen Report (DGR) has become a vital resource for B2B marketing experts. Our website, newsletters, and detailed reports highlight the newest product developments, gather perspectives from leading industry figures, and provide valuable insights into effective demand generation strategies.

International, Trade/B2B

English

Online/Digital

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Global

#1257055

United States

#754496

Business and Consumer Services/Marketing and Advertising

#2493

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Articles

CaptivateIQ’s Katie Foote on Driving Organizational Growth Through Incentive Compensation

1 week ago | demandgenreport.com | James Hickey

The power of incentive compensation extends far beyond traditional sales commissions. It is now a key driver of organizational growth as businesses adapt to new economic challenges and competitive landscapes. According to CaptivateIQ’s “2025 State of Incentive Compensation Management Report,” more than half of companies (59%) are prioritizing incentive programs to fuel growth while aligning performance with both short-term wins and long-term strategic goals.
Oktopost Acquires Milk Video to Elevate B2B Video Marketing

1 week ago | demandgenreport.com | James Hickey

Oktopost announced the acquisition of Milk Video, a video creation company focused on simplifying short-form video editing for marketers. The acquisition reinforces Oktopost’s commitment to helping B2B marketing leaders create more impactful content and drive real business impact through more engaging content strategies.
2025 State of ABM: How B2B Teams Use AI, Hyper-Personalization to Drive Results

1 week ago | demandgenreport.com | James Hickey

In today’s competitive B2B landscape, marketing teams face increasing pressure to deliver qualified leads and drive revenue despite limited resources. Account-based marketing (ABM) has emerged as the strategic solution, allowing organizations to focus their efforts on accounts that matter most and have the highest likelihood of conversion.
B2B Marketers Changing Strategies Due to Current Economic Climate: Harris Poll

1 week ago | demandgenreport.com | James Hickey

An astounding 96% of B2B marketing leaders are revising their company’s strategies due to the current challenging economic environment, incorporation of artificial intelligence (AI) tools and a generational shift in the industry, according to a Harris Poll released June 11.
Mediafly Enhances AI Capabilities with Appinium Acquisition

1 week ago | demandgenreport.com | James Hickey

Revenue enablement company Mediafly has completed the announces the acquisition of Appinium.
Salesforce Looks to End ‘Do-Not-Reply’ Marketing with Marketing Cloud Next

1 week ago | demandgenreport.com | James Hickey

Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end traditional ‘do-not-reply’ marketing. Powered by autonomous artificial intelligence (AI) agents that act as always-on collaborators built natively on the Salesforce Platform, Marketing Cloud Next offers actionable data, cross-departmental workflows, and autonomous AI agents embedded across the entire customer funnel.
The Rise of B2B Influencers on LinkedIn

2 weeks ago | demandgenreport.com | James Hickey

Influencer marketing has made its way into the B2B playbook, transforming how brands build trust and connect with buyers. Brands are increasingly relying on creator-led content to leverage trust and credibility with buyers. As a result, B2B buyers are turning to digital communities for clarity, credibility and insights that speak directly to their industry concerns. In a professional context, 59% of B2B buyers saying they consume creator content on LinkedIn— more than on any other platform.
Last Day to Complete Demand Generation Benchmark Survey is June 13

2 weeks ago | demandgenreport.com | James Hickey

Does your marketing organization have performance quotas? Which tools and/or tactics are you planning to test and/or deploy in 2025? What are the priorities in terms of your demand generation goals? Those are just three of the questions being asked in our annual Demand Generation Benchmark Survey that be published later this month. There is still time for you to weigh in on the current market place of B2B marketing with the last date to complete the survey set for Friday, June 13.
Netsmart Uses AI-Powered SRM Tool to Fix Fractured Workflow

2 weeks ago | demandgenreport.com | James Hickey

Companies often expand their product lines— multiple times even— without staff support levels increasing. This results in “shadow” sales and proposal teams taking on additional responsibilities that results in workers becoming frustrated as they must develop their own workflows. As a result, workflows devolve into silos and duplicate work for team members— especially subject matter experts— involved with multiple projects.
DecisionTelecom’s Sergii Diachenko on B2B SMS Marketing Outlook

2 weeks ago | demandgenreport.com | James Hickey

A recent report by DecisionTelecom takes a deep dive into how SMS marketing is now a core part of marketing strategy, with artificial intelligence (AI) enhancing its impact. Based on insights from 546 marketing professionals, revealed key trends, strategies, and challenges shaping SMS marketing today.