Demand Gen Report

5 days ago | demandgenreport.com | James Hickey

Which content formats do you plan to invest more in through 2026? How would you describe your current ability to measure campaign attribution and influence? What best describes your current approach to brand building and demand generation? Those are just three of the questions being asked in our annual Demand Generation Benchmark Survey that be published later this month. There is still time for you to weigh in on the current market place of B2B marketing.

5 days ago | demandgenreport.com | James Hickey

A recent study by Ignition found that 82% of advertising and marketing agencies are delaying or cancelling hiring and investments as 63% suffer from unpredictable cash flow. Ignition 2025 Agency Pricing and Cash Flow Report, a survey of 273 managers and executives of agencies focused on branding, creative, digital, marketing, PR, social media, or website development and hosting, additionally found that 57% of agencies lose from $1,000 to $5,000 every month on projects and tasks that are unbilled.

6 days ago | demandgenreport.com | James Hickey

School may be out for summer, but that doesn’t mean the learning stops! In fact, we’d argue it’s the best time to explore new concepts, tactics and creative vehicles, especially when the chaos of the year settles during the warm summer months. #B2BMX and Demand Gen Report will host a new webinar series this August: #B2BMX Summer Camp, a week-long online experience that invites marketing and sales executives to enjoy the art, science, sport and friendly competition of their craft.

6 days ago | demandgenreport.com | James Hickey

A recent report from CaptivateIQ uncover key areas for improvement in how to use incentives to drive organizational growth.

1 week ago | demandgenreport.com | James Hickey

For CMOs, finalizing the annual marketing budget is just the beginning. The real work lies in translating those numbers into impact. Great CMOs don’t just allocate funds— they turn budgeting into a strategic advantage. Done right, budgeting becomes a flexible framework to align with priorities and respond to change. Here are my suggestions for how to budget with structure, strategy, and agility.