Kristin Zhivago
Contributor at CustomerThink
President of Zhivago Partners, a digital marketing agency. Author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. #Speaker #blogger
Articles
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1 week ago |
customerthink.com | Kristin Zhivago
In a nutshell, this is the main thing you need to know about branding:BRANDING is the promise that your marketing makes. Your BRAND is the promise that your company keeps. I realized this early in my career, and it remains true. If your marketing is making promises that your company doesn’t keep, prospective buyers will know, thanks to reviews and forums.
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1 week ago |
zhivagopartners.com | Kristin Zhivago
In a nutshell, this is the main thing you need to know about branding:BRANDING is the promise that your marketing makes. Your BRAND is the promise that your company keeps. I realized this early in my career, and it remains true. If your marketing is making promises that your company doesn’t keep, prospective buyers will know, thanks to reviews and forums.
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2 weeks ago |
customerthink.com | Kristin Zhivago
“Which social channels should I be on?” “Should I be focusing on SEO, or digital advertising?” “Should I be using email for outreach?” All of these questions, asked by business owners around the world every day, are about channels. In other words, they are all the places where you can expose your message to prospective buyers. Unfortunately, these questions are meaningless until you take an earlier step: have someone interview the customers who have already bought from you.
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2 weeks ago |
customerthink.com | Kristin Zhivago
• • • None Resisting technical changes is like standing in front of a tsunami with your arms outstretched, yelling, “Stop!”• None It never pays to resist technical advances; it always pays to figure out how to use them properly. • None Some company leaders are afraid of AI and are trying to avoid it. Right now, avoidance is a good way to go out of business. • Be willing to invest and train.
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3 weeks ago |
zhivagopartners.com | Kristin Zhivago
Ditch the fear; embrace the tech. Resisting technical changes is like standing in front of a tsunami with your arms outstretched, yelling, “Stop!” It never pays to resist technical advances; it always pays to figure out how to use them properly. Some company leaders are afraid of AI and are trying to avoid it. Right now, avoidance is a good way to go out of business. Be willing to invest and train.
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Is your website attracting ideal customers? Is it easy to use & built with the latest tech? If not, it's time for a refresh! Zhivago Partners builds websites that are designed to convert. Schedule a FREE consult with Kristin! https://t.co/YtmULKHSbq #zhivagopartners https://t.co/eNYOMdOFQO
Becoming an industry leader means knowing how to act professionally and effectively in numerous everyday work situations. Put these tips into practice and watch your team fall in line. https://t.co/BKC94Cym0m #WhatMarketLeadersDo #MarketLeader #DigitalMarketing https://t.co/zs4HhNf2wu
“Clicks don’t equal conversions if you don’t understand your customer.” Kristin Zhivago, guest on Marketing in the Age of AI, breaks down why AI can’t fix a broken buyer connection—only deep listening can. #ZhivagoPartners #PodcastFeature https://t.co/ZeftARPubi https://t.co/yQA8vdW752