Kristin Zhivago
Contributor at CustomerThink
President of Zhivago Partners, a digital marketing agency. Author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. #Speaker #blogger
Articles
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1 week ago |
customerthink.com | Kristin Zhivago
Every day, there are dozens of articles on LinkedIn about how to make your company an “AI-First” company. They are sadly similar; you only have to read one to understand the basic concepts. And the articles always end with the doomsday message: “If you don’t do this, you’re toast.”We all know that. That is one of the most obvious trends since tech went mainstream in the early 1980s. But they’re all ignoring the elephant in the AI room.
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2 weeks ago |
zhivagopartners.com | Kristin Zhivago
Every day, there are dozens of articles on LinkedIn about how to make your company an “AI-First” company. They are sadly similar; you only have to read one to understand the basic concepts. And the articles always end with the doomsday message: “If you don’t do this, you’re toast.” We all know that. That is one of the most obvious trends since tech went mainstream in the early 1980s. But they’re all ignoring the elephant in the AI room.
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2 weeks ago |
customerthink.com | Kristin Zhivago
Business-to-business corporate sales can drag out even if you do everything perfectly. But if you make this one mistake, your chances of making the sale are little to none. The mistake made most often is to ignore the main barrier to an enterprise sale: The primary buyer’s fear of embarrassment. I didn’t realize this myself until I started performing turnarounds of marketing and sales departments for large corporations.
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3 weeks ago |
zhivagopartners.com | Kristin Zhivago
Business-to-business corporate sales can drag out even if you do everything perfectly. But if you make this one mistake, your chances of making the sale are little to none. The mistake made most often is to ignore the main barrier to an enterprise sale: The primary buyer’s fear of embarrassment. I didn’t realize this myself until I started performing turnarounds of marketing and sales departments for large corporations.
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4 weeks ago |
customerthink.com | Kristin Zhivago
In a nutshell, this is the main thing you need to know about branding:BRANDING is the promise that your marketing makes. Your BRAND is the promise that your company keeps. I realized this early in my career, and it remains true. If your marketing is making promises that your company doesn’t keep, prospective buyers will know, thanks to reviews and forums.
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To the dads, mentors, and father figures who lead with grit, wisdom, and heart—at work and at home—we see you. Happy Father’s Day from all of us at Zhivago Partners. Enjoy your weekend! #ZhivagoPartners #FathersDay #Leadership #Gratitude #WeekendVibes https://t.co/LWbAxFTOAR
B2B buyers aren’t just buying solutions—they’re buying confidence in you. Even in logic-driven industries, emotion leads the sale. There’s one emotional driver behind nearly every B2B “yes.” https://t.co/wzmKStXgXs #ZhivagoPartners #B2BSales https://t.co/Bz54n68b4W
What's a "jerk-free bubble"? Kristin Zhivago explains her unique business philosophy on The Reluctant Entrepreneur Podcast. Tune in for valuable leadership lessons. #ZhivagoPartners #PodcastFeature https://t.co/GBHUrKKHC1 https://t.co/ID7GQ2KShq