CustomerThink

CustomerThink is an international online platform for business leaders focused on building successful customer-focused companies. It attracts over 100,000 visitors each month from more than 200 countries worldwide. The site primarily focuses on topics such as Customer Relationship Management, Customer Experience Management, and Social Business. Here, you can explore various aspects of customer-oriented business management through articles, blogs, interviews, and the latest news.

International, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#590545

United States

#613560

Business and Consumer Services/Marketing and Advertising

#2114

Traffic sources

Monthly visitors

Articles

Six Ways to Measure the ROI of Agentic AI Investments

1 week ago | customerthink.com | Thomas Wieberneit

In the past weeks, I have done some research on the value generated by agentic AI. The results are, frankly, quite shocking and reminiscent of the early days of customer experience (CX): Poor or no measurement of how an agentic AI implementation supports overall goals and which departments are affected.
SAP Sapphire Orlando 2025: How to Steer Through Uncertainty with the AI-Powered Flywheel

1 week ago | customerthink.com | Thomas Wieberneit

SAP just held its annual Sapphire event in Orlando, FL. It is totally under the theme of uncertainty and how technology, in particular SAP’s technology, can help businesses steer through poorly charted waters, to use a nautical metaphor. Uncertainty is caused by evolving regulatory situations, tariffs and shipping delays with their impact on the supply chain, waning consumer confidence in the light of all of this, and of course, the big gorilla in the room: AI.
Top 10 AI Development Companies in 2025: Setting the Benchmark

1 week ago | customerthink.com | Krishna Singh

Artificial intelligence is revolutionizing industries worldwide, from automating business processes to enhancing customer experiences and driving data-driven decision-making. As we progress through 2025, the demand for AI-powered applications continues to grow. This is where businesses are looking to partner with the top AI developers in India, who help transform their business solutions and turn their business models into automated work.
Why “Invisible” Is The New Unprofitable: Creating Shareable Experiences In Today’s Experience Economy

1 week ago | customerthink.com | Allen Adamson

Two seismic shifts have dramatically changed the rules of brand building, and marketers who haven’t adjusted their playbooks are quickly finding themselves in perilous territory. The first shift should surprise no one who’s been paying attention. Product differentiation has been steadily eroding for years. Even when you create genuine innovation, your window of opportunity shrinks daily as competitors match or surpass your features with remarkable speed.
How Digital Brand Marketing Really Works

1 week ago | customerthink.com | Kristin Zhivago

In a nutshell, this is the main thing you need to know about branding:BRANDING is the promise that your marketing makes. Your BRAND is the promise that your company keeps. I realized this early in my career, and it remains true. If your marketing is making promises that your company doesn’t keep, prospective buyers will know, thanks to reviews and forums.
How to speed up your expense process from days to minutes

1 week ago | customerthink.com | Thomas Wieberneit

During the recent ZohoDay 2025, I had the pleasure of talking to Jaroslaw Pietraszko, CIO for IFFCO Group, about what IFFCO is doing with Zoho, why, and what the outcomes of their Zoho implementation are. IFFCO is a privately held multinational company that is active in the fast-moving consumer goods (FMCG) sector that also has some beauty business and is active in packaging and transportation. The company has its headquarters in Dubai, UAE and has operations in 50+ countries on five continents.
The People-First Mindset: Embracing Technology Without Losing Humanity

1 week ago | customerthink.com | Annette Franz

In boardrooms across a multitude of industries around the world, conversations about business transformation are accelerating, for a variety of reasons. AI, automation, analytics – these tools are now central to strategic roadmaps. But here’s the growing danger: in the race to modernize, many organizations are starting with technology and working backward. When this happens, the result isn’t innovation – it’s disconnection.
Lush’s Journey: Balancing Innovation, Empathy, and Customer Care - Interview with Naomi Rankin of Lush

1 week ago | customerthink.com | Adrian Swinscoe

Today’s interview is with Naomi Rankin, the Manager of Global Customer Care at Lush, the British cosmetics retailer. I spoke to Naomi when I attended Zendesk’s recent Relate event, which took place in Las Vegas on March 25th-27th.
What Customers Really Expect from Brands with Kenji Hayward

1 week ago | customerthink.com | Shep Hyken

Shep interviews Kenji Hayward, Senior Director of Customer Support at Front. He talks about Front’s The State of Service Expectations report and how customer expectations are evolving around AI, response times, loyalty, and what businesses can do to meet and exceed those expectations.
Step One for Digital Marketing Success: First Customer Insights, THEN Digital Channels

2 weeks ago | customerthink.com | Kristin Zhivago

“Which social channels should I be on?” “Should I be focusing on SEO, or digital advertising?” “Should I be using email for outreach?” All of these questions, asked by business owners around the world every day, are about channels. In other words, they are all the places where you can expose your message to prospective buyers. Unfortunately, these questions are meaningless until you take an earlier step: have someone interview the customers who have already bought from you.