CustomerThink

CustomerThink is an international online platform for business leaders focused on building successful customer-focused companies. It attracts over 100,000 visitors each month from more than 200 countries worldwide. The site primarily focuses on topics such as Customer Relationship Management, Customer Experience Management, and Social Business. Here, you can explore various aspects of customer-oriented business management through articles, blogs, interviews, and the latest news.

International, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#590545

United States

#613560

Business and Consumer Services/Marketing and Advertising

#2114

Traffic sources

Monthly visitors

Articles

Analysis of 97 million sales emails shows customers don’t respond to ‘pain point’ messages

1 week ago | customerthink.com | Frank Strong

Data analysis of 97.9 million sales messages sent by email shows talking about ‘pain points’ has an adverse effect on leads – and might set your deals back rather than advance them to the next stageThroughout my career in PR and marketing, I’ve always made an extra effort to be aligned with sales. There are several reasons for this. First, sales alignment has been an issue for a very long time. It was a hot topic in the trade media when I first started my career and remains so today.
AI-driven search volumes are exploding and what brands should be doing about it - Interview with Vivek Pandya of Adobe

1 week ago | customerthink.com | Adrian Swinscoe

Today’s podcast is with Vivek Pandya, Director, Adobe Digital Insights at Adobe. I recently caught up with Vivek at Adobe Summit in Las Vegas to talk about some new research that Adobe just published called AI to Cart, which highlights the impact that Generative AI-powered chat interfaces are having on consumers, how that is changing their search and shopping behaviours, what brands should be doing in response and his highlights from the event.
Nimble goes Marketing

1 week ago | customerthink.com | Thomas Wieberneit

On April 3, 2025, Nimble introduced e-mail marketing capabilities including a template editor to power scalable campaigns and outreach. This new capability empowers businesses to send unlimited, HTML-powered, and trackable emails, enabling large-scale outreach. This can be used e.g., for newsletters, webinars, product announcements, seasonal promotions, and more — all from within the Nimble platform.
How to Improve AI Agent Performance and Quality

1 week ago | customerthink.com | Thomas Wieberneit

Not every AI agent is created equal. And not every AI agent delivers good results. I guess that this is something that AI agents have in common with human agents. The difference? There are well-established procedures that help managers evaluate employee performance. One important question is how the quality of results of AI agents are measurable — and hence manageable. In my last column How to Identify When Agentic AI is Helpful.
You think you can’t achieve 100% CRM adoption? Try this!

1 week ago | customerthink.com | Thomas Wieberneit

Personalised advertising and content, advertising and content measurement, audience research and services developmentStore and/or access information on a deviceYou can choose how your personal data is used.
The Critical Skills for the AI Economy

2 weeks ago | customerthink.com | Paul Alexander

LinkedIn has just released a powerful snapshot of how the world of work is changing — and fast. Their latest survey of the UK’s fastest-growing skills highlights the 15 areas that employers are prioritising as they navigate the disruptive rise of AI, evolving customer expectations, and a radically different workforce dynamic. Among the top in-demand skills?
Are Your Employees Makers or Takers?

2 weeks ago | customerthink.com | Annette Franz

When we think about high-performing teams and thriving organizations, we often think about the energy, collaboration, and creativity that come from employees who are fully engaged. But not all employees contribute equally to the success of the organization. In fact, employees can generally be categorized into two groups: makers and takers. (I’m thinking back to my article about change agents and complaint agents. Any connection?
AI Catapults The CRM Market To A Moment of Reckoning

3 weeks ago | customerthink.com | Kate Leggett

Sarah Winchester, heiress to the Winchester rifle fortune, expanded a small farmhouse to a 160-room mansion in California in the 1880s. It became known as the Winchester Mystery House. She continuously added on to her house for 36 years. She rebuilt a seven-story tower 16 times. The house became a maze.
Rethinking Career Progression: Why Management Isn’t the Only Path Forward

3 weeks ago | customerthink.com | Annette Franz

For decades, career progression has been synonymous with climbing the corporate ladder, with management being the ultimate goal. The typical trajectory suggests that after excelling as an individual contributor, the next logical step is to become a manager. But is this really the best path for everyone? The answer is a resounding “No.”Not every employee is suited to, interested in, or effective at management.
The Dollar Convenience Club

3 weeks ago | customerthink.com | Shep Hyken

I just received an email from the Dollar Shave Club. I’ve been a member (as in customer) of the “club” for more than 10 years. I joined the club after watching their irreverent, R-rated (for language) YouTube video that has more than 28 million views. The concept was simple. Pay a small monthly fee and new razor blades are delivered to your mailbox. The member never has to worry about running out of fresh razor blades ever again. After giving them a try, I joined the club.