Kristina Monllos

2 weeks ago | digiday.com | Kristina Monllos

It’s difficult to know how marketers should manage this current moment. It’s not just a matter of a potential economic downturn that could hurt consumer sentiment and ultimately consumer spending. It’s not just tariffs and the topsy-turvy nature of the Trump administration. It’s a lot for marketers to manage. Even though they expect chaos, they need guidance. To get a sense of how some marketers, agency execs and industry analysts are figuring out this moment, we asked them for their dos and don’ts.

2 weeks ago | digiday.com | Kristina Monllos

This article is part of our Confessions series, in which we trade anonymity for candor to get an unvarnished look at the people, processes and problems inside the industry. More from the series →The long saga of Google’s third-party cookie crumble has come to an end. The tech behemoth has stopped kicking the can down the road when it comes to removing third-party cookies from Chrome and, instead, reversed course.

2 weeks ago | digimarcon.com | Kristina Monllos

By Kristina Monllos The long saga of Google’s third-party cookie crumble has come to an end. The tech behemoth has stopped kicking the can down the road when it comes to removing third-party cookies from Chrome and, instead, reversed course. For media buyers, it’s been a wild time filled with false starts, urgency and many delays to an ever-extending deadline. For one media buyer at a media agency, this week’s announcement that Google had called the whole thing off was met with laughter.

3 weeks ago | digiday.com | Kristina Monllos

This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series →Marketers may be expecting, and prepared for, chaos but that doesn’t mean it’s easy to navigate yet another round of economic uncertainty — especially when the last one was just a few years ago. The replanning, re-forecasting and expected budget cuts has the marketing community on edge, waiting for the other shoe to drop.

1 month ago | digiday.com | Kristina Monllos

Marketers should remember what happened in the early days of Covid and operate in similar ways now, explained Whitt, who noted that marketers weren’t prepared to pull back to the degree that they needed to when the pandemic hit. Whitt believes marketers should keep those lessons in mind, putting the proper provisions in contracts and preparing to toggle from brand build advertising to performance marketing as needed and vice versa. Whitt isn’t alone in the Covid analogy.