Kristina Monllos

1 week ago | digiday.com | Kristina Monllos

Marketers should remember what happened in the early days of Covid and operate in similar ways now, explained Whitt, who noted that marketers weren’t prepared to pull back to the degree that they needed to when the pandemic hit. Whitt believes marketers should keep those lessons in mind, putting the proper provisions in contracts and preparing to toggle from brand build advertising to performance marketing as needed and vice versa. Whitt isn’t alone in the Covid analogy.

1 week ago | digiday.com | Kristina Monllos

This interview has been lightly edited and condensed for clarity. Everyone is obsessed with trends. When I started out in advertising, I started outside of this country. I remember one time my art director and I came up with this really cool [idea]. We spoke to our creative director about it. He looked at it and he said, “Look online, make sure this hasn’t been done.

2 weeks ago | digiday.com | Kristina Monllos

This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series →With President Trump’s sweeping tariffs taking effect last week, and an additional 50% tariff threat to China yesterday plunging the stock market, companies are now tasked with the short order effects of the tariffs: Understanding how their brands will be impacted, what the increased costs will be and how they should manage those costs.

2 weeks ago | digiday.com | Kristina Monllos

By Kristina Monllos  •  April 7, 2025  • This article is part of our Confessions series, in which we trade anonymity for candor to get an unvarnished look at the people, processes and problems inside the industry. More from the series →Advertising industry professionals have been eyeing the creator economy — not only to understand it for their work with clients but also for themselves, as more agency employees consider becoming creators.

3 weeks ago | digiday.com | Kristina Monllos

Brands that are closely tied to public figures are tricky. If a public figure does something that changes the public’s perception of them, be it positive or negative, perception of their brand often follows. This looks to be the case for Tesla: Elon Musk has become a polarizing figure given his role in President Donald Trump’s administration and it looks like the ripple effects of that polarization are affecting the Tesla brand.