Laura Bermingham

2 days ago | evoke.ie | Laura Bermingham

In a recent study of 1,000 participants, it was found that Gen Z are ditching hair dye in large numbers, 39% said in the questionnaire that they have never coloured their hair. Born between 1997 and 2012, Gen Z are aged between 13-28, and a group primed to get into big beauty regimes as they get older. YouGov conducted the study on hair colour and haircuts, and this result was probably the most telling in terms of trends. Will it spell the end of hair dye as we know it?

2 days ago | evoke.ie | Laura Bermingham

Self-tan brand, St Tropez, has just launched probably its smartest beauty product to date, a facial tan like none other on the market. We will get into why it's so clever in a minute, but after the recent spell of great weather we have been craving a little face colour to look healthier. We want instant colour without the wait, and St Tropez has nailed this with its new Sunlit Skin Self Tan Express. This is quite a smart move by the brand for the busy woman.

3 days ago | evoke.ie | Laura Bermingham

Nicola Coughlan brought serious glam to the BAFTA red carpet in London for the TV version of the awards held in February. Nominated for Female Performance in a Comedy category for her role in Channel 4's Bad Mood, the star took her lookalike sister Clodagh to the glitzy event where they rubbed shoulders with other Irish stars like Maura Higgins, Siobhain McSweeney, Angela Scanlon and Laura Whitmore.

3 days ago | evoke.ie | Laura Bermingham

MAC is a great brand for clever mascara; volume, length, curl, whatever you want your natural lashes to look like, the brand has you covered. When the brand launched MACStack Mascara, fans couldn't get over how easy it was to build the lash liquid as much as you want depending on your mood and look. One coat is great for everyday makeup, but add two, three, or even four more layers and you look ready for a red carpet. The formula never felt dry or flaky, and fans became devotees.

4 days ago | evoke.ie | Laura Bermingham

From Zendaya's Bianca Jagger-inspired cream suit and hat to Demi Moore's 'pinstripe tie' gown, we are still mulling over the best dressed celebrities from the Met Gala 2025. On the beauty side of things, pretty much everyone stuck to a lightly smoked-out eye and a nude lip, and with a parade of mostly suiting in black, grey and white, it was a more subdued affair that it usually is.