Laura Bithell

2 weeks ago | raconteur.net | Laura Bithell |Duncan Jefferies

Mobile, laptop, in-store, back to mobile… today’s customer journeys are certainly complicated. Customer engagement also occurs across email, websites, social channels, SMS, physical stores and chatbots – and the experience needs to be consistent across all of them. In such a fast-moving and complex environment, retailers face several challenges when it comes to delivering experiences that will ultimately drive conversions and build long-term loyalty.