CIM - The Chartered Institute of Marketing

4 days ago | cim.co.uk | Matt Thompson

04 June 2025 In a recent podcast episode, we discussed the challenging landscape that CMOs face, often leading to short tenure and marketing being relegated to a tactical position. But as this article by CIM Fellow Matt Thompson explores, many of these issues not only impact the CMO but the entire organisation’s perception of marketing.

6 days ago | cim.co.uk | Laura Bracher

02 June 2025 Consumers are paying more attention to the impact of their choices (and to the actions of the companies they support). They're not just looking for clever campaigns and catchy slogans; they want to see brands that stay true to their values. For marketing leaders, this presents both a responsibility and an opportunity.

2 weeks ago | cim.co.uk | Katie Hart

21 May 2025 In our recent member exclusive webinar, leading expert Katie Hart took us on a journey into the world of neuromarketing. Hart discussed how this cutting-edge technology is re-shaping marketing and revealing astounding insights into the human decision-making process. In case you missed it, we’ve unpacked some of the key concepts and actionable advice for marketers.

2 weeks ago | cim.co.uk | Laura Bracher

19 May 2025 Marketing is evolving—fast. AI is opening a whole new world of possibilities, while storytelling and brand building are making a comeback. As audiences become harder to reach and even harder to impress, the challenge for marketers isn't just keeping up; it's staying relevant and ahead of the curve. That's why CIM's Digital Marketing Conference on 17th June comes at a crucial moment.

3 weeks ago | cim.co.uk | Laura Bracher

Each June, Volunteers' Week (2nd–8th) recognises and celebrates the contributions made by volunteers across the UK. It's a week packed full of stories, focusing on those who give their free time to help local communities and beyond. But for marketers, it's more than just a feel-good fixture in the calendar. As audiences increasingly expect brands to stand for something more meaningful, Volunteers' Week presents marketers with a valuable opportunity to connect with purpose.