Lauren Holliday

Oct 7, 2023 | business.tutsplus.com | Lauren Holliday |Andrew Blackman |Nathan Umoh

What Is Product Marketing? Product marketing can be defined as the activities used to help customers choose to buy a specific product. Product marketing managers usually perform the activities so customers can be taken along specific journeys that lead to a product being purchased. A huge piece of product promotion is your messaging and positioning. Messaging is what you say to your audience when you're marketing products. Positioning is how you want your audience to feel about your products.